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Dylan Wert

Portfolio

Dylan Wert

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Dylan Wert

Type Specimen

aHistoryAdrian Frutiger was the Type designer of Avenir. He gained

an apprenticeship at a print house in Interlaken. He lived

in Paris most of his professional life passing away in 2015

at the age of 87. He is most known for His three big Type-

faces Univers, Frutiger and Avenir. Univers is used on Lon-

don street signs which are recognised all over the world.

Frutiger sans serif font is used by the Dutch railway sys-

tem and road signs in Switzerland. Finally, Avenir is used

by the likes of snapchat but also the popular I am Amster-

dam sign. He received 15 awards and prizes from 1950-

2013 for his type faces. He also founded the Adrian et Si-

mone Frutiger to fund money into mental health support.

TypefaceThe classification of the typeface is geom

etric and category is

sans-serif. Originally three w

eights including a roman and oblique

version and later expanded to six weights. Som

e small details

like the a and t with a curl at the bottom

and letters like o are

not perfect circles but optically corrected. Frutiger said that the

change from three w

eights to six was a response to how

peo-

ple perceive colour for example bolder designs on w

hite-on-

black text looking the same to the view

er then on black-on-

white. Frutiger rew

orked the Avenir Family w

ith Akira Kobayashi

extending the Font Family to a total of 32 Fonts by 2007.

UsageThe typeface is used for a range of ways however recently has

been used a lot in media and by large corporations. The likes

of Snapchat, Apple, Samsung, Best Buy and Linked In have

used this font as it is a minimalist geometric font which is very

popular at the moment for multimedia platforms and adver-

tisement. However, it is also used for Uno bus company, Wake

Forest University and the city of Amsterdam for their corporate

identity. This shows that the Font is very versatile and modern

which can be used for a range of different companies and areas.

Aven

ir

Aa

Bb

Cc

Dd

Ee F

f G

g H

h Ii

Jj K

k Ll

Mm

N

n O

o Pp

Qq

Rr S

s Tt

Uu

Vv W

w X

x Yy

Zz

1 2

3 4

5 6

7 8

9 0

! @

£ $

% ^

& *

# ?

Avenir 35 LightAvenir 35 Light ObliqueAvenir 45 BookAvenir 45 Book ObliqueAvenir 55 RomanAvenir 55 ObliqueAvenir 65 MediumAvenir 65 Medium ObliqueAvenir 85 HeavyAvenir 85 Heavy ObliqueAvenir 95 BlackAvenir 95 Black Oblique

Futu

re

1988

L4 Graphic Communication Dylan Wert

aLinked in

I amsterdam

.

Adrian Frutiger

Type Specimen for Avenir which brings to life and celebrate the typeface. This allowed me to appreciate typography further and understand the form and function of visual language.

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Dylan WertImage Zine

Type Specimen for Avenir which brings to life and celebrate the typeface. This allowed me to appreciate typography further and understand the form and function of visual language.

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MovementA movement highlighting the difference in wholebean coffee compared to instant coffee and the fight for more people to throw away instant and only drink the good stuff.

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collab outcomes?

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Design as ActivismA movement highlighting the difference in wholebean coffee compared to instant coffee and the fight for more people to throw away instant and only drink the good stuff.

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Changing FacesChanging Faces allowed me to redesign an article sheding light on the issue of oil pollution from a different perspective of family life using imagery. The Valve Turners and impact this had on their families rather than the impact they had on the corrupt system they tried to exploit.

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Open / CloseType Specimen for Avenir which brings to life and celebrate the typeface. This allowed me to appreciate typography further and understand the form and function of visual language.

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The open/close project allowed me to improve and show my skills that i have learned throughout this year using type, layout, grid systems and colour. A collection of all of the years work and learning in one piece which shows the improvement within my work compared to before this year of university.