Jessica Walker designedbyjessica.com

Restaurant Packaging I created the packaging for a gastronomic ice cream truck. The idea was to explore texture and pattern while still appealing to an adult audience. I wanted the packaging to reflect sophistication while stillbeing eye catching.

Greeting Cards These greeting cards were created to be fun and whimsical. I wanted to play with vibrant colors, ex-pressive type, and the ever popular mustache trend. A mustache for every occasion.

Ad Campaign This soda stream ad campaign was created with movement in mind. I wanted to create something that brought excitement to the viewer, while making them think of bursts of flavor. The color scheme for each ad was decided by what flavor soda each represents. For example Cherry cola.

App Design

The Vanity app was designed with the makeup lovers in mind. This app provides the user with the ability to try on make up before purchasing. It allows the user to purchase make up in app and gives recommenda-tions based on likes and purchases. I aimed for a sim-ple but beautiful aesthetic.

vVa n i t y

Magazine Ad Series

This ad is aimed at people who love their pets. This series explores the idea that people look like their pets. I wanted each of them to reflect completely different people and personalities , so that the viewers would be able to relate to the ads.

Website Design

This mock-up of a non-profit website is meant to be colorful and bright. The colors I choose are meant to represent happiness and enthusiasm. Although the non-profit focuses on helping young girls and giving them the tools they need for a better life. I wanted the color scheme to remain neutral. I also wanted the imag-ery to represent a wide variety of people. On the home-page i made the attention be focused on icons that i felt were most important to a non-profit, like donating and getting involved.

Tall Tales PosterThis poster series was made for the International Festival’s juried show. The theme was folklore. I have an interest in Japanese animation and during re-search i found out that most of them are based on Japanese folklore. I based these posters off of the folklore from two of my favorites. The marks found on both of them represent marks found on those se-ries’ main characters. I aimed for the illustrations to be minimalistic so the added texture would make the final pieces stand out.

Branding This is branding for a local confectioner’s business. I wanted the branding to convey something fun and youth-ful. The candy apple is the center of attention because that is one of her top selling items. This branding was created for our inner child that loves candy and sweets.

Hang TagsThese hang tags were created to give off the feeling ofluxury. The color gold was chosen, because it is a luxu-rious color. The design is meant to be sophisticated but still appeal to women in their twenties. What is different about these hang tags is the part we used to hang them are collectible bracelets with charms that are only available through purchasing the clothing, meant to entice theconsumer to want more. Credit to Emily Williams.

ID ME SECURITYIdentity Protection

This logo was created for a cigar bar. This small business wanted to feel decadent and rich, while appealing to a modern audience.

This Id Me logo is created to be clean and to the point. The use of the fingerprint and the shield is meant to represent strong security.

Logos

ELIXIRorganic live kombucha

THAD TECh inc. Thad tech inc is a small electronic repair business. The power button is mixed with a T and a wrench to represent both the clients name and what he does with electronics.

The elixir logo was made to feel organic and fresh. The colors and type choices are meant to reflect the consumers of kombucha.

Children’s BookThe La Luna children’s book is based off the Disney short La Luna. I adapted it for my nephews to personalize it for them. I wanted to keep a fairly simple color palette and the book and story are suppose to feel magical.