i3oid

swashGreen Design

Finalist for IIDA green design awards

nature inspired design

bio.cell.packpackaging design

cumulonimbussolar powered LED lighting

rajdootproduct graphics

2010 issue

Hello

To introduce myself I would usually start with ‘Hi, I am Saraf.’ Well I AM Saraf but that is my last name. My name is Rohan Saraf, better said with a James Bond tone like”Saraf, Rohan Saraf”. So let’s start.

Hi, am Saraf and this is my portfolio. i3oid the title of this magazine stands for i cuboid. I Cuboid started as a blog and is now becoming an identity for me. This magazine is not into publication and was made only to showcase my work. In other words this is a portfolio in a magazine format. In this portfolio I have included some of my design project done in recent years as a student in MIT Institute Of Design, Pune. The purpose of having a portfolio in magazine format was to create a better experience for the viewer.

I am currently(Nov. 2010) a student of Product design and currently in my 7th semester. While learning design at MIT ID we have molded ourself to tackle problems following the design process. This process focuses on finding the right problem and then finding the solution for that problem. The problems are based on user study and lot of research. I truly believe in ‘A well stated problem is a solution in itself ’. ‘Once you know what you need to do it is not that difficult to achieve it, knowing is the key’ this is my approach to most of the things in life. So the design process which started as a course has become a part of our thinking. I also believe in simplicity as Leonardo Da Vinci has rightly said “simplicity is the ultimate sophistication”.

Design fields that interests me are experience design(not to be confused as GUI design) where you design the experiences which you want your user to experience through your design/products. At the same time you think about the entire system where your product is going to be placed. This is about me as a person, rest of the magazine is my work.

Rohan Saraf

rohansaraf@gmail.com+91 989 075 5246

i3oid

renderMaking things look real -- 36

digital paintingsRendering with graphic tablet -- 37

cuboidWhere work happens

-- 39materialsMaking things with different materials

-- 40

curriculum vitaeWho Rohan Saraf is -- 41

bucket conceptLow cost washing machine for ONIDA -- 27

petiHerb carrying device for traditional healers -- 29

i-cuboidIllustrations for personal blog -- 33

doodleSketch to ideate -- 35

Contentswayne rooneyFashion shoes for Wayne Rooney’s fans -- 01

pepper crusherPepper mill -- 03

bio.cell.packPackaging for biological cells -- 05

RajdootProduct graphics for aircraft of President of India -- 09

swashSimple washing device -- 11

ex-zip-itZipper inspired joinery for exhibition panels -- 15

blupacVehicle tracking system --17

beatNature inspired design -- 19

cumulonimbusSolar powered LED lighting -- 25

ROONEYis often shown as aggressive player in most of the nike commercials. These shoes have a pointed front which represents strength and aggression. Red stripes relates to a well known nike commercial. It also represents English flag. Golden swoosh logo represents excel-lence. Shoe has embossed Wayne Rooney autograph at back of the shoe. The overall form of shoe is very similar to that of the football shoes. Even the sole of the shoe is similar to that of the football studs. Number 10 on tongue of shoe is also the number for Wayne Rooney. Grey is also another color thought of.

WAYNE Fashion shoes for Wayne Rooney’s fans

These shoes were designed as a part of form semantics where we studied a brand language and then selected a user group and a context then developed the form accordingly. I selected nike as the main brand and then after studying nike as a brand I started looking at different con-text.Final design brief : To design a fashion foot-wear for football player Wayne Rooney’s fans. Nike is known as brand with its aggressive approach in publicity and ambassadors. Rooney has a huge fan following and is known for his game. He is existing brand ambassador for nike and

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OptionsDifferent graphics and different color combination for customers to select

from various options

pepperstorage

pepperenters

peppercrushed

pepper powderexits

Crush + GrindThe special cam profile crushes pepper

and also grinds it at the edge as the pepper powder falls out of device

Pepper crusherA table top pepper mill along with a salt shaker designed specially for single hand operation for users to experience the freshness of pepper while they eat.

PEPPERcrusherPEPPER MILLS

Pepper crusher was designed in 3rd semes-ter as a part of Simple Product Design(SPD). The course aimed at designing a simple product which is used in day to day life. I selected pepper mills and then after a lot of research, user study and analysis came up with a design brief to design a table top product for giving freshly ground pepper prefer-ably single hand operated.As the users selected were Indians the product had to be preferably single hand operated due to eating habits of the user group. This was a 4 week

project and this is the final concept out of other designs made. The pepper crusher uses a cam profile which crushes pepper and then further grinds it at the edge of the negative profile. The pepper crushing mechanism was designed earlier and then the form was developed over the mechanism inside. The salt shaker accompanies the pepper crusher so entire unit becomes one product that goes on a same table top.

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bio.cell.packPackaging for biological cells

bio.cell.pack is packaging for biological cells. bio.cell.pack consists of a modified vial and external safety unit. The inner vial is re-designed keeping safety of cells into consideration while the outer unit is designed to minimize contamination during shipping. After research and lot of discussions with scientists around globe it was seen that main problems that are encountered by them are contamination, labeling and safety. The cell samples cost scientists about 1000 USD hence cell lines are considered as expensive product. This makes it essential that scientist get full satisfaction about things like safety. Contamination is difficult to control with packaging as it depends on the conditions in lab but including an external unit enables to have a carrying/storage unit separate from the handling unit. This reduces the chances of contamination during transport and even handling inside lab. To solve the safety issue additional tamper proof seal is provided on vial so as to make sure scientists get every cell they ask for. The other issue that was to be considered was the storage temperatures as biological cells are carried in cryogenic(about -150 deg C) conditions. Due to this constraint the material selected was polypropylene.

Inner vialIncreased labeling spaceIn the new design of vial the label space was increased. This gives scientists more space to write the details on the vial.

Inner vialLocking mechanismSpecial ratchet profile and perforated seal ensure tamper proof delivery

To solve the problem of labeling the label space on the vial was increased from the existing design giving scientist to write all the essential details on the vial. Even the cell bank gets lot of space to include all the details like date of expiry, manufacturing date and also storage details like temperature and humidity. The cap of this re-designed vial has a perforated seal with ratchet profile on inside which locks with the negative ratchet profile on the vial making it impossible to open the cap without breaking the perforated seal on the cap. This seal ensures that scientist get whatever they pay for. Heat sealing is not possible in this vial due to temperature con-straints hence, this mechanical locking system was designed.

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Inner cylinderRibbed Aluminium cylinder To regulate temperature during cooling and thawing process

Red over BlueSecondary sealSeal that activates pop a vial mechanism

Inside the outer unit there is a ribbed aluminium cylinder which holds the vial in it. This cylinder provides better temperature regulation during the process of freezing and thawing. Freezing and thawing are very important stages in cell preservation. Both the processes need uniform cooling and heating. The ribs on the aluminium cylinder helps in faster heat transfer during these processes. Aluminium part is essential as aluminium is considered as good conductor of heat.

bio.cell.pack comes with a pop a vial mechanism. With this mechanism the scientist can just slide the blue button to bottom and raise the vial out of outer unit. This pop a vial mechanism makes sure that vial is in its place and does not shake inside the outer unit. Pop a vial works on simple principle. As you slide the blue button the strip attached to button pushes the vial out of it’s aluminium chamber. This mechanism also adds on to the entire experience for scientists as pop a vial increases the perceived value of the product by making it look high technology product.

The blue button is part of pop a vial mechanism which ejects the vial out of the outer unit on sliding this blue button. To ensure further safety of the cells there is a red colored seal which prevents the blue button from sliding down. In order to remove the vial out of outer unit one has to break this red seal once the vial is inside the outer unit. A small downward arrow beneath the blue button is for informative indication.

Pop a vialCross section of bio.cell.packMechanism to pop a vial out of the outer packaging

LabelLabeling space

Labeling space for sticking a label on the outer packaging with all the

necessary details.

Labeling is a very important part of packaging design. With bio.cell.pack label had to include mfg. date, storage temperature, warnings, cell line name, company name, and bar code. Hologram was also included to assure brand originality. This label changes with every packaging therefore it had to be a sticker which is printed and pasted over the packaging just before delivery.

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Rajdoot might be called as ‘Indian Air Force One’. The president of India travels in this aircraft when ever traveling around world. This aircraft is the first interaction between India and any other nation during president’s visit. Hence the graphics on the plane had to be very Indian and yet it should also have certain elegance to it. The above design is a abstraction of peacock as peacock is national bird of India. The form is also very free and flowing to represent India as a free country. Peacock as a bird is not capable of long flight but including it on the aircraft also represents huge potential in India as a nation.

The face of peacock on the tail with beak towards the nose of plane is very abstract so as to generate curiosity in people and also once someone identifies the face they are excited to show it to others. This was one more intention to have abstraction of peacock and not to include literal peacock as graphic. Colors selected were blues as they are not related to any religion and blue has been representing India in many sports and other events.

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put clothes + detergent

lock zipper add water soak shake for 5 minutes

drain add water rinse drain roll to squeeze dry

lid

leak proof zipper

textured silicone bag

dotted outside

ribbed inside

Swash is a simple washing device which washes all your clothes together. It is a textured silicone bag which is dotted on outside and ribbed on inside. This bag has a lid on top and also a leak proof zipper. The lid part is injection molded and then fit on a silicone bag and heat sealed. Swash is the sound made by liquid splashing on a solid surface but the name was basically derived from ‘Simple WASHing device’. The thought of swash was inspired from the water carriers made from sheep skin in mountain regions. Though one has to wash clothes manually in swash it reduces lot of effort that goes in washing individual clothes.

To wash clothes in swash all one needs to do is follow 10 steps. Start with putting the clothes and adding detergent to swash through zipper. Lock the zipper. Open lid and add sufficient water and close lid again. Let the clothes soak in swash. After sometime shake swash using lid or one can even use feet to shake the bag. This creates agitation which washes the clothes. Open the lid and drain all the soap water. Add fresh water through lid and close the lid. Shake the bag again to rinse the clothes. Open the lid and drain the water. Roll the bag to squeeze dry clothes to some extent. Later just put your clothes for sun drying.

swashsimple washing device

shortl

isted desig

n

finalist for

Swash is a short listed entry for Incheon International Design Awards, iida 2010 in the category of green design for humans. Swash was shot listed amongst the final designs from around 4000 design entries from all over the world.

These awards were in collaboration with Designboom web site. Swash basically focuses on washing clothes without use of electricity but yet with less effort than normal hand wash.

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complete new experienceno need to get hands wet, now wash clothes wherever you want

No need for electricity gives freedom to wash clothes whenever you want. Operation with feet is also possible hence no need to get your hands wet to wash clothes. Wash wherever you want. You can wash clothes while eating, watching TV, chatting or even while blogging.

You can even make washing clothes a joint venture with others. The dotted texture on bag also provides with nice massage while you wash clothes. Now even maids can carry their own washing device wherever they go to wash clothes. With swash, washing clothes is now a secondary activity.

-Saves water-Electricity free-Simple design-Less components-Textured bag for efficient wash-Space efficient-No need to get your hands wet-Wash wherever you want-Portable-Great for travel and hostels

swashadvantage

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Vibrant colorsto celebrate the joinery

languageeven stand for panel can be same profile

Individual ex-zip-it units can become stand for the panel. This is to extend the joinery to other details. Ex-zip-it also comes in various bright colors which makes joinery a visible element thereby celebrating the detail.

EX-ZIP-ITzipper inspired joinery for exhibition panels

Zippers are widely used all around the world. Ex-zip-it is a zipper inspired joinery for exhibition panels. Ex-zip-it works on the same principle of zippers. It has teeth profile in which one tooth lock with the other due to its form. Available zippers lock at 180 degrees that is forming a flat plane one locking. Ex-zip-it was designed to lock at angles.

It consist of two identical silicone parts which on locking with each other not just gain rigidity but also retain certain flexibility thereby reducing the wear and tear of the panels. Ex-zip-it comes in fixed sizes and slides through negative T shaped slots in the panels. Multiple ex-zip-its can be used for taller panels.

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Anti theft parking device goes in lighter/charger socket of the car dashboard and sends text alerts to your cell phone if car goes out of parking lot when in parking mode The vehicle tracking device is a dedicated device which connects through GPRS and Wi-Fi to your BLUEPAC account so you can track your vehicles.

devicevehicle tracking device

interfaceinterface for vehicle tracking device

Anti Theft Parking Deviceinterface for the anti theft device

ON OFF

live pro

ject

vehicle tracking system

web sitewebsite layout for vehicle tracking

BLUEPAC is a vehicle tracking system by deepblue technologies based in Pune and is developed by Science and Technology Park in University of Pune. The project included development of layout for their web site, interface for anti theft parking device and a vehicle tracking device with its interface.

For web site layout all the settings and account details were separated from the other actual tracking tabs. The data was divided into tabs after making flow charts and setting priorities.

BLUEPAC

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beforeparent form for human hear

afterabstracted form after about 200 different variations

musicmusic is always associated

to heart

freedombird represents freedom

which is also related to expression and feelings

associated to heart

smileemotions are also associated

to heart

Beat is all about getting inspired from nature. Project that started with selection of human heart as inspiration which turns into a product. Taking form of human heart and abstracting it till it relates to things associated with heart was primary stage and later convert that form into a product which represents function or feature of heart.

BEATnature inspired design

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BEATTHE woofer

beatthe woofer that changes form with every beat

Beat is a woofer which has side walls of fabric. As the air gushes out of speaker with every some air is diverted to the walls which causes fabric to vibrate/expand. This gives a changing form with every beat. This woofer was made with inspiration not only from the form derived out of heart but also the heartbeat as a feature.

DONATE BLOOD

graphic usethe form being very graphic can be used as logo for blood donation campaign

magnetsrefrigerator magnets to spread awareness

posterspossible posters for donate blood campaign

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beathow beat would look while song is playing

BEAT&FLOYD

SONG: COMFORTABLY NUMBARTIST PINK FLOYD

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Cumulonimbus is a cloud as kids love to see shapes in clouds and they love rain. The final form of cumulonimbus was developed after lot of changes from its initial concept. Cumulonimbus is a waterproof textile structure which reduces the cost of production as compared to rotomolded components. The additional interactive panels are fit on the pole of cumulonimbus. These panels are made of RGB LED matrix and are fit with sound sensors. The animation on the panels change according to the noise level around the lighting.

versionsdifferent versions of cumulonimbus before

the actual cumulonimbus concept

panelsRGB LED panels for cumulonimbus

cumulonimbussolar powered LED lighting solution for playgrounds

live pro

ject

Cumulonimbus is a cloud shaped lighting for playgrounds where kids play in evening. It works with solar powered LED lights. The brief taken for this project was to come up with concept which is a solar powered LED lighting where lighting is part of playing experience.

The solar panel is on top of the cloud and cloud is actually a tensile structure which holds batteries and circuits. There is an optional interactive panel which fits on the pole for cumulonimbus adding on to the entire playing experience.

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live pro

ject

Platform and floorDesigned to operate with both hand and foot making it a both, platform or floor top machine.

multi-scoop washInner drum profile

The direction of spin cycle is different to that of the wash cycle hence non perpendicular holes on the inner drum scoops in water from the exterior bucket. This was named multi-scoop washing. The multiple scoops create greater agitation inside the inner drum there by cleaning the clothes even better. Also the form of inner drum initiates the motion in clothes and further adds on to agitation. The same form cross section also provide strength to the drum. Outer bucket also has ribs on it to provide strength to entire structure.

This project was undertaken as a part of 6 week internship at ONIDA (MIRC electronics) in Mumbai, India. The design brief was to come up with concept for a low cost semi-automatic washing machine. But target customers were not only low income groups but also residents of dry regions where water supply is a problem. Bucket concept is a design for such low cost semi-automatic washing machine. This machine washes up to 4Kg of clothes which was found to be average weight of clothes washed daily in most of the families on weekdays. This machine is small and compact.

This machine operates on single motor unlike other semi-automatic machines. It has single drum wash and spin like fully automatic machine which increases the perceived value of this machine to a great extent. The single motor can be switched manually between spin mode and wash mode. This machine has only one switch to set as a timer which is designed to be operated with hand as well as foot making this machine both, hand and foot operated. The outer drum of machine holds water during wash cycle. The profile of inner drum helps in better washing with ‘multiscoop’ wash.

bucket conceptLow cost semi-automatic washing machine for ONIDA

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live pro

ject

PETI Peti is a herb carrying box for traditional healers in tribal regions of India. Before peti traditional healers carried their herbs wrapped in plant leaf. Carrying multiple herbs was a major problem and storing herbs in house for emergencies was not possible. They have to walk long distances with herbs so peti was a solution to a device for traditional healers to carry and store herbs by honoring Ayurveda.

Peti is designed with mostly bamboo as bamboo is the material available in the tribal regions where the project was focusing. It has outer box of bamboo mat and inner compartments to store herbs made of bamboo cross sections. Peti has been user verified and is already spreading in the traditional healer community. Peti was designed for BAIF. BAIF is an N. G. O. which works for rural development across India

box of herbs

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locka latch to lock the box so they

can also keep money in it while they go to heal patients

bambooouter body of bamboo mat and inner compartments of bamboo cross sections

grindercane used in one of the bamboo cross section to grind herbs while using

lidlids of the compartment also made from bamboo

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i cuboid

Some of the many illustrations done for personal blog i cuboid. All the illustrations are on web at i-cuboid.blogspot.com

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doodlesketch to ideate

RENDERmaking things look real

graphite2B, 0.5 mm mechanical pencil + eraser + paper

paintwater colors + photo inks

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digital paintingsrendering with graphic tablet

Renders done using a Wacom Intuos 4. Softwares used Sketchbook Pro and Adobe Photoshop

37 38

MATERIALSmaking things with different materials

CUBOIDwhere work happens

workspacepersonal workspace

where most of the projects happened.

Workspace is modified every now and then according

to projects39 40

CURRICULUM VITAE

name :date of birth :

currently :course :

Rohan Anil Saraf18 March 19864th year student, MIT Institute Of Design, PuneUnder Graduate Diploma in Product Design

Skills

Rhino 4 :Adobe Photoshop :

Adobe Illustrator :AutoCAD :

Autodesk Alias :Autodesk

Sketchbook Pro :

Academic Record

2010 :2007 :2004 :2002 :

UG semester 7 Product Design, MIT ID, PuneMechanical Engineering 2nd year, AISSMS, Pune10+2 HSC board S. V. Union, Pune10 SSC board Somalwar High School, Nagpur

Contact Details

e-mail :mobile :

web :twitter :

rohansaraf@gmail.com+91 989 075 5246i-cuboid.blogspot.comtwitter.com/icuboid

Co-curricular Activities

2010 :2010 :2010 :2010 :

2009 :2009 :2008 :2008 :2007 :

2004-2007 :

SWASH shortlisted in iida green heart 2010Attended Kyoorius Designyatra in MumbaiHospitality head for college festival Quasar 2010Winner of ‘Dibbe De Bahar’ one hour design challenge in Quasar 2010Member of Core team for Quasar 2009Winner of ‘car-o-gated’ in Quasar 2009Class Representative for 2nd year Product DesignMember of Core team for Quasar 2008Volunteer for Pune Design Festival 2007DJ at awesomeradio an international internet radio

Industrial Experience

2010 :2010 :

2010 :2009 :2008 :

6 Week internship at ONIDA Project Peti for BAIF Development and Research FoundationProject Cumulonimbus for JAIN Industries, JalgaonProject BLUEPAC for Deep Blue TechnologiesPosters for SUNGARD, Bangalore

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MAEER's

MIT INSTITUTE OF DESIGN

Rohan Saraf portfolio

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