jennifer pham graphic design

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Plantronics Annual ReportPlantronics is a company known for creating handsfree phone devices that cater to corporate workers who need it while on the go. The new annual report is redesigned to utilize a modular grid, allowing the book to be interesting to the eye. Charts and photo-graphs are also incorporated into the layouts. This annual report gives credit to Plantronics corporate credibility with sleek, open pages while still delivering the financial information.

typography, layout, infographics

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Italian SuperbikeMagazineItalian Superbike is a magazine targeted to fans of superbikes. Still delivering the same information and beautiful spreads, the layouts are more open, utilizing more white space in comparison to the typical superbike magazines that tend to be cluttered and busy. A masthead was created to give a sustain-able brand to the magazine. The spreads are laid out to give a more contemporary feel. This was a collaborative project.

typography, branding, photo manipulation

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To portray Milton Glaser’s biography in an accordion book, one of his most famous works, a 1967 poster of Bob Dylan is used as the primary image. The colorful circles, which carry the color through-out the design, are a reference to his Saratoga Festival poster. The circles in the original poster represented the imagination that one would feel when hearing music. For this project, the circles in this book represent Glaser’s influence in graphic design and how it continues to transcend time.

illustration, typography

Milton GlaserAccordion Book

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tity Cybersource is a small, rapidly growing digital security com-

pany. Their mission is to protect people’s identities, information, and transactions online. The company already has the trust of established companies such as Yahoo, Discover, and more.

A stylized combination lock was the inspiration to create the logo representing the solidity of the company and its strength in protection. The finalized identity is facing upwards towards the future into cyberspace to play off of the digital space.

branding, illustration, concepting

CybersourceRebranding

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This is a promotional piece for an independent fi lm Before Sunset,the sequel to Before Sunrise. Taking place in Paris, France, anauthor, visiting from America, goes on a book tour and runs intoa woman with whom he had crossed paths eight years ago. This film is about lost love and serendipity. A collection of photos andbounded torn photos with tape represents the temporary reunionbetween the lovers. The script typeface is used to depict thenostalgia and romance.

image manipulation, typography

Before Sunset Movie Poster

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Vitamin DInfographicsVideoVitamin D is one of the most overlooked but essential vitaminsneeded in this day and age. This video introduces whatvitamin D is exactly, the benefits, the severe consequences of deficiency, and what sources hold it. The color palette is black and white, with a hint of yellow, to help emphasize the heal-ing power of the sun.The illustrated vectors are simple to give more focus on the information at hand. Infographics incorpo-rate the sun to play off the curvature of the Futura typeface.

Illustrations, typography, motion graphics, infographics

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Every year at the Moscone Center in San Francisco, car dealershipsfrom all over the world display their best and upcoming cars for thenext year. The brand of the organization is created to give a moreupscale, glamourous feel, without relying heavily on the literal imageof a car. To promote the event, the website was revamped. A directmailer and poster will be additional pieces for the promotion of theSan Francisco International Auto Show.

branding, typography, layout, image manipulation

SF InternationalAuto Show Campaign

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Travel Smart is an iPhone application that allows travelers accessto what to do and where to go in specific cities all over the world.Colors of the icons are pulled from the background image of thebeach. The images and bright colors evoke the happy and care-free spirit that one feels when traveling. Categories include hotel, eats, events, museums, dog parks, transporations, etc.

illustration, photo manipulaiton

TravelSmart iPhone App

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This shower line is a proposal for the high–end brand, Salvatore Ferragamo. Historically Ferragamo’s merchandise was only for the wealthy upper class in Florence, Italy. Carrying such an elite name, the typography and image are arranged to let the name and logo speak for itself. The italiazed typeface is incorporated to be consistent with the logo of the company. Repeated elements of the horseshoe symbol are placed subtly on the products to go with the clean design of the brand.

typography, rub–on transfers

Salvatore FerragamoShower Line

This is a display window that depicts the elite feeling of Salvatore Ferragamo. To go off of the sophisticated brand, the merchandise is placed upon items that relate to the Tropical Spring collection.