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Onitsuka Tiger Concept retail store

Project Background

A conceptual retail store designed for the brand Onitsuka Tiger, a design label from a sports brand ASICS. The shop targetaudience are young adults, hence the shop has to look “hip” and appealing to that generation of people

Concept

The premise of this design revolves around basketball, TheMain display was modelled with the basketball hoop in mind,However the lattic structure of the hoop was ahieved through layering,hence creating the visual perception of a lattice structure

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Layout Plans

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