Portfolio

Art Direction: Chad Otto & Michael HolleyPhotography: Tim Gerges & Lynsey Hughes

Models: Mike Cowen & Nathan ThomasLocation: Fountain Head, Guest House

Make-up: Georgie Harris

at the BUS SHELTER

with a POOL NOODLE

White Shark Head Vest: Cult CollectiveWhite Gimp Mask T-shirt: Cult Collective

White Shark Head Vest: Cult CollectiveRussian Red Lipstick: M.A.C

White Shark Head Vest: Cult CollectiveNavy Chinos: Models Own

FASHION EDITORIALCULT COLLECTIVE

An editorial for a new fashion brand called Cult Collective. It is an expensive brand that has no problem breaking the convention of societal norms. Cult Collective clothing makes references to sex and drugs in subtle ways.

I have tried to capture rich, spoilt, sexual, young people in their comfort zones, leaving the viewer to answer the questions.


White Shark Head Vest: Cult CollectiveWhite Gimp Mask T-shirt: Cult CollectiveGrey Briefs: Models Own

White Shark Head Vest: Cult CollectiveNavy Chinos: Models Own


Grey Briefs: Models Own

ANTALIS CORPORATE IDENTITYMIX TAPE RECORDS

Looking at mix tape culture I noticed that the primary way to mark and label your mix tape was with the use of stickers and sellotape which you then wrote the title onto. This was the inspiration for my 80’s record label. The logo can only be applied to a contact point by hand, the same old-school way people used to brand their mix tapes. The logo will be printed on onto rolls of tape, different colours and widths, which will be the only way the logo can be applied to the brands contact points.

My interpretation of John Cage’s performance, 4’ 33” is playing with the idea of the silence of sound and the unexpected absence of a sound.I created something called a library band- in order to make a band in a library it has to obey the rule of no noise which is contradictory to the idea of a band. A library band has to be silent, so instead of creating music with instruments, I photocopy pages out of different music books.

I have made posters using the photocopied pages, with text laid over the photocopy. The posters advertise a “concert” for the Librarians with all the necessary information needed, where, when, etc. The bands performance consists of photocopying books, so the poster having the photocopy in the background is essentially showing the band performing.These A1 posters are stuck up around the area and are supported by A4 flyers which are stuck on the notice board at the library. A person will get a stamp on their arm when they arrive, thus allowing them to see the band.

ISTD TYPOGRAPHYTHE LIBRARIANS

BRANDING & PACKAGINGCOUCH COACH

Couch Coach is a beer that comments on the paradox that exists when people watch sport and drink beer. On the one hand sport requires a person to be fit and exclude beer from their diet, and on the other hand there is an unfit person drinking beer on the couch, but shouting out orders like they are the team coach. The beer comes in a box of four and each beer is symbolic of a different sport and will have a different name.

facebook/notclassic @NotClassic

9PM, FRIDAY, 21 SEPTEMBER 2012ENTRANCE IS FREE BEFORE 10 AND R60 THEREAFTER

THE BLUE ROOM, OLD PARK STATION

The Johannesburg Philharmonic Orchestra needed to rejuvenate aging audiences in order to increaselong term

financial gain.

In order to appeal to younger audiences it is important to note that this target audience enjoy shorter more intense

experiences and embracevisual stimulation.

My concept for the JPO is to add an extra show every Friday, in a more hip, younger area. The show will be a

collaboration between the JPO and an electro DJ, there will also be a visual experience that compliments the

music as well projects information about the music on to the surrounding walls. The show is called Not Classic,

Electro- Orchestra. The party will be made public via both digital and traditional media platforms.

AWARENESS CAMPAIGNNOT CLASSIC JOHANNESBURG PHILHARMONIC ORCHESTRA

facebook/notclassic @NotClassic

9PM, FRIDAY, 21 SEPTEMBER 2012ENTRANCE IS FREE BEFORE 10 AND R60 THEREAFTER

THE BLUE ROOM, OLD PARK STATION

Dangerous Thinking is my personal brand. It is inspired by industrial packaging and warning labels. The packaging is sealed to protect an object of value from any harm and the labels make the public aware of that. In this case it is my work and my creations which are being protected.

I called my brand ‘Dangerous Thinking’ because of the way I approach and solve problems, I am not just a designer. The seal sticker (if seal is broken carefully examine contents) is intended to be broken in order to access the work, this is because the contents are designed to be seen.

CORPORATE IDENTITYDANGEROUS THINKING

DANGEROUS

THINKING

IF SEAL ISBROKENCAREFULLY EXAMINE CONTENTS































































































DANGEROUS

THINKINGDANGEROUS

THINKING

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