Portfolio

LuggageVERTU

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Fabrication

VERTU Luggage

This project exists to design and create a set of travel lug-gage using the design language from Vertu luxury cell phones. åect is to understand Vertu’s brand identity and to create products that reflect their design language. The set should include a small, medium, and large bag that work together in both design lan-guage and function.

Today, ten years since its foundation, Vertu is an icon,wsww recognized as the pinnacle of mobile phone excellence world-

After identifying and analyzing Vertu’s design language, competitor research, case research, and human fac-tors, we began to design. We created boards both for design language as well as for image inspiration and sketched from both of them. The boundaries within which we designed are defined below on the actual board that we used for design. We also tried to utilize the same behaviors successful luggage companies were using in an effort to maintain a consistent set of affordances so that users are attracted to our products and they know how to use them without any sort of onboarding or instruction. Using these guidelines, we were prepared to begin sketching.

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Vertu Language:Openings/Movements:

Pivot

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Small

Leather Titanium Carbon Fiber

1. 2. 3.Black Red Deep Grey

Medium Large1:3.5 1:1.7 1:2

Sims.Nordhausen.2009.IDUS250-01.J.Rojas

Sketches

Synthesis

Case research yielded very little in the way of new innovation or paradigm breaking within form or function. Any exploration of new ideas by existing companies exists only in concepts and no product releases. Tumi is currently the stronest lug-gage manufacturer for its worth in form and function. Com-petitors include Swiss Gear, Timbuktu, Jeep, Eagle Creek, Skyway, Travelpro, and more. These companies are among the top ten best selling luggage in the United States.

VERTU Luggage

The final solution is a line of travel cases designed for the af-fluent, self-sufficient man who needs a durable and attrac-tive product that illustrates his status while meeting his needs for usability as luggage products. The final deliverables include the three models, a display stand including a presentation board and this process book.

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34 Part # Name Quantity Material Process Finish Cost

1 Front Slide 1 ABS Injection Molded MT-11000 0.36

2 Back slide 1 ABS Injection Molded MT-11000 0.36

3 Forward Receiver (frame) 1 ABS Injection Molded MT-11000 0.13

4 Back Receiver (frame) 1 ABS Injection Molded MT-11000 0.13

5 Barrel 1 ABS Injection Molded MT-11000 $0.15

6 Trigger 1 ABS Injection Molded MT-11000 $0.11

7 Trigger bar 1 ABS Injection Molded MT-11000 0.10

8 Recoil Spring Plug 6 ABS Injection Molded MT-11000 0.08

9 Recoil Buffer 6 ABS Injection Molded MT-11000 0.05

10 Recoil spring 6 Steal Pultrusion/coiled Galvanized 0.10

11 Recoil Spring Guide Cap 1 ABS Injection Molded MT-11000 0.12

12 Back Cylinder Hinge 1 ABS Injection Molded MT-11000 0.11

13 Front Cylinder Hinge 1 ABS Injection Molded MT-11000 0.10

14 Cylinder axle 1 Steal Extruded Galvanized 0.05

15 Axle Caps 2 ABS Injection Molded MT-11000 0.11

16 Outer cylinder 1 ABS Injection Molded MT-11000 0.33

17 Inner cylinder 1 ABS Injection Molded MT-11000 0.32

18 Cylinder hinge mount 1 ABS Injection Molded MT-11000 0.16

19 Cylinder rotation gear inner 1 ABS Injection Molded MT-11000 0.12

20 Cylinder rotation gear outer 1 ABS Injection Molded MT-11000 0.13

22 Cylinder rotation head 1 ABS Injection Molded MT-11000 0.15

23 Cylinder rotation gear mount front 1 ABS Injection Molded MT-11000 0.10

24 Cylinder rotation gear mount back 1 ABS Injection Molded MT-11000 0.10

25 Re-lode button 1 ABS Injection Molded MT-11000 0.08

26 Re-lode button spring 1 Steal Pultrusion/coiled Galvanized 0.01

27 Firing Plunger spring 1 Steal Pultrusion/coiled Galvanized 0.01

28 Firing Plunger 1 ABS Injection Molded MT-11000 0.14

29 Firing Air Cylinder 1 ABS Injection Molded MT-11000 0.13

30 Air Cylinder O-ring 1 EPDM N/A 0.01

31 Plunger lock 1 ABS Injection Molded MT-11000 0.08

32 Plunger lock hinge 1 ABS Injection Molded MT-11000 0.08

33 Plunger lock spring 1 Steal Pultrusion/coiled Galvanized 0.01

34 Screw 1/2 inch long 1/10 20 thread 10 Steal Extruded/Forged Black Oxide 0.10

35 Screw 1/4 inch long 1/10 20 thread inch 10 Steal Extruded/Forged Galvanized 0.10

TotalTotal 68 4.22

Part # Name Quantity Material Process Finish Cost



































TotalTotal 68 4.22




































TotalTotal 68 4.22

Maverick Rev-6




































TotalTotal 68 4.22

My Redesigns takes this market share into account by suggesting that nerf begin selling a ver-sion of the Maverick that is geared toward these mod-ers. The beauty of this is that for the most part Nerf would be reducing produc-tion cost in this product with these modifications. Since custom paint is probably the most com-mon Nerf mod. The Mav-erick Custom guns could be sold with the intention of being painted by the consumer, without pigment in the plastic and without being painted. Apart from a great reduction in produc-tion cost the plain white guns could be painted with greater ease than the brightly colored guns that Nerf currently offers.

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TotalTotal 68 4.22




































TotalTotal 68 4.22

The other aspect of the redesign involves the addition of small catches to the Receiver to keep the many tiny springs held in place when moders open the product for tinkering. In the current Maverick the springs are held in place only by the nesting of the two Receivers. The result is lost springs.

Finally, this doit yourself attitude by these customers allows for a version of The Maverick Custom to be sold unas-sembled to the consumer, not only do they take the guns apart anyway for paint and mods, but the highest cost in the manufacturing of any product, not just Nerf guns is the manual labor of assembly.

Savings $2.50

http://www.laruso.ca/images/Bodum_JHKJHJKH6768768_9868969KJGKJHKJ_LOGO.jpg

Barista

Sketches

inspiration

http://www.laruso.ca/images/Bodum_JHKJHJKH6768768_9868969KJGKJHKJ_LOGO.jpg

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Portfolio

Documents

Transcript of Portfolio