PORTFOLIO 2014

Olivvia Swaminathan

Retail And exhibition Design, MITID, Pune solivvia@gmail.com 9011737609

CONTENTS

CLASSROOM PROJECTS 1. Nature and Form Improved patience and helped translation of a thought on to a sculpture 2. Tensile Structures Visualization and conceptualization of a structure reflecing the event to be housed within it.

3. Space Transformation Understanding components that build a space and improved observance.

4. Exhibition Seeing beyond what is seen and maintaining the brand essence. 5. Joineries Improved on workshop skills.

OTHERS:1. Kitchenext ( A Competition ) Working within time constraints and software skills

2. Indo-South Africa Project 2013 Conceptual skills

3. Indo-German Exhibition 2012 Insight into the setup of the event

NATURE AND FORM

CLASSROOM PROJECT : SEM 4Individual Process

DURATIION: 4 WEEKS

PROJECT BRIEF:

- Select any living creature-- study its habitat-- observe its characteristics .- Taking its typical Attributes and minimize it to the least possible 2D lines. - Then converting the 2D to a 3D form.

PHYSICAL ATTRIBUTES: -Enormous Bird -Blue bill with a Red stripe, with a small red hook-Base of the throat is a bright yellow elastic pouch. -Head: White crest of long bushy feathers.

NON-PHYSICAL ATTRIBUTES:

-Social Bird and co-operative bird -Aggressive -Focused -Graceful-Elegant

FORMWISE: Strong Firm Balance Proportionate

THE FINAL 2D FORMS

BIRD CHOSEN: The Great White Pelican

THE 3D MODEL: Inspiration taken from: The components of the beak. - The top part is hard. - The bottom pouch is soft and flexible.

The contrast characters of the same beak - Duality.

DUALITY: Smooth transitions Smooth change in planes Appearance of the opposite in one.

THE PROCESS

Constant change in nature of curves Shift in their planes

THE FINAL MODEL:

Material used: Base- Thermocol Final finishing done using putti

Thus the final output reflected an abstraction of The Pelican -reflecting Duality through its curves.

TENSILE STRUCTURES

PROJECT BRIEF:

1. To understand the basics of a tensile structure. 2. Select a theme/topic we wished to make a tensile structure for.3. Conceptualize a hypothetical event to be housed within this structure. 4. Translation of this concept brief on to the structure.

CLASSROOM PROJECT : SEM 5Individual Project

DURATION: 4 WEEKS

NATURE OF THE SPACE AND STRUCTURE: Abstraction of the form of a dhow. Semi-open Vast Spacious Should reflect the character of a sail .

DHOW - A Traditional sail boat - Plays a very imporatnt and significant role in the history of India (economy and culture wise)

-Due to Modernisation , the use of these boats have reduced considerably.

Studied its significance in the lives of people and the indian economy.

THE PROCESS

DIVISION OF SPACE:

MOVEMENT WITHIN THE ENTIRE SPACE

WHAT WOULD THE EXHIBITION SHOWCASE?

-Dhow and its history -Its Characteristics -Utility-Its Identity -People associated with it.-The Art and Culture -Making -Technique -Study -Management.

How does tHis Help?

- educates people - information - Admiration of art - Brings back the essence of tradition, art and craft that has a lot of significance in world trade.

THE FINAL MODEL:

Formwise translation: - Character of the sail.

- Reflection of the form of ripples of water.

Reflecting both of this on the elevation.Thus enhancing the User Experience!

TRANSITION OF SPACESIts significance in cinema----<----Art and Culture----<----Its history-----<----What is a Dhow

EXIT<-----------------------------<-------------------------------<-------------------ENTRANCE

UNDERSTANDING THE NATURE OF CURVES

SPACE TRANSFORMATION

CLASSROOM PROJECT : SEM 5Individual Project

DURATIION: 4 WEEKS

PROJECT BRIEF:

- Select an area of interest and analyse each component related to that activity. - Chose the activity as a referenc and study various existing spaces .- Design the exterior of the space . - Final Model.

Pune Mandai

Delhi Haat

Colaba Causeway

STUDY OF THE EXISTING SPACES:

Nature of the space Components- Structural, conceptual, functional Aesthetics Tangential and Non-tangential aspects

COMMON ATTRIBUTES:

Narrow corridors Oragnized( linear/circular) Geometry Level Difference Transition from open spaces to closed spaces Play of natural light Good accessibility Centrally located Historical significance Multi-functional

Layout explorations - GeometryThe various components.

THE FINAL ELEVATION:

Brick wall Arched doors and windows Their frames: Wooden Manglorian tiles for the roof.

THE FINAL LAYOUT:

The market is spread over 2.7 acres of land. Overall maximum height is 15 feet (max). Width of the corridor space is 5-7 feet. The layout is inspired from bangles (taken from Tradition) .

Elevation explorations - Street look

Arched windows, wood , and brick construction hold a very significant role in Indian Architecture.

THE FINAL MODEL: - I tried keeping the ambience casual by giving scope to other activities like food, relaxation and entertainment. - Landscaping will be done on various areas , enhancing the overall look of the space.

Retail stores- Buying and Purchase of traditional accessories, clothes, etc.

Central space for other activities + Food zone.

EXHIBITION

Project Brief:

1. Selection and Study of a brand of our choice.2. Creating a Narrative of our own- On the tangible and non-tangible aspects.3. Maintaining the brand essence while doing the same. 4. Positioning the brand exhibition accordingly.

CLASSROOM PROJECT : SEM 5Individual Project

DURATIION: 4 WEEKS

t

Traditional

Raw

LOOK AND FEEL: indian feel earthy colours Sufficient lighting

Ethnic

Simplicity

NARRATIVE :

To Showcase the process and philosophy behind each product at Fabindia rather than the final product.

Showcasing the essence of the brand Fabindia Through this exhibition.

STYLE OF DISPLAY:

Traditional Indian display Simple Low level seating Yellow lighting

Connecting and building lives

Hand-made

Trendy and modern

Colourful

Indian

FABINDIA ATTRIBUTES

- Centrally located -- Good and easy Approach.- Good Parking Space - The entire hall is surrounded and covered by trees.- Maximum population in kothrud- People that are cultural, traditional, artistic and intellectual .

THE LOCATION CHOSEN: SONAL HALL - Karve Road, Pune.

DISPLAY OF THE PROCESS

ENTRANCE EXIT

History

Billing counter

Changing room

Story telling

Introduction

Jewellery

THE FINAL LAYOUT

Furniture

Clothing

Textiles

SALE OF PRODUCTS

Inspirations and Colour pallete

Philosophy Jewellery

Home furnishings

Exclusive collection

I have tried keeping the essence of the fabindia store.

All the products displayed will be displayed in their stages of making.

THE FINAL EXHIBITION RENDER.

story telling History

Inspirations

Introduction Panel indicating locations of various fabindia stores.

PANEL GRAPHICS:

JOINERIES

CLASSROOM PROJECT: SEM 4Group Project

Duration: 4weeks

PROJECT BRIEF:

To make a structure using Mdf and metallic sheet that would withstand about 15-20kg weight.

OUR CONCEPT:

To create 3 cuboidal shapes that are composed within a given frame of space. Boxes were used to create joineries at right angle- to ensure the strenght and stability of the structure.

The 3cuboids are placed in such a way that they have no specific direction- so that the structure can be placed in any way.

The metal-wood joinery is a detachable one.

The structure can be used as a book shelf and can withstand 15-20 kg weight.

THE JOINERIES USEDDovteil joint, finger joint, Box joint, Dowel joint and joineries using screws.

KITCHENEXT

COMPETITION - SEM 6Group Project

PROJECT DURATION: 4 WEEKS

PROJECT BRIEF:

Selecting a family of 4 and designing an open kitchen for their house as per their needs.

WORK TRIANGLES: Preparation zone Cooking zone Storage area

Family Chosen: 2+2 (Parents working)

KITCHEN CHOSEN: Previously was a closed kitchen now converted to an open one.The area of the kitchen: 9.2 feet x 15feet( around 135 sq,ft)

The Proposed layout drawings

BASIC RESEARCH:

PROBLEMS CATERED TO:

Maintaining the look of the kitchen throughout the day. Storage of items in their appropriate places in a systematic manner. Inconvenience while washing vessels at the basin( strain caused in the back). Cabinets above the stove getting oily due to the kind of food prepared.

SOLUTION:

Provided a leg space beow the sink - which will reduce the strain caused in the back while washing vessels . Chamfered edge near the leg space . Provision of a stand/rack for stacking the plates that are regularly used. Also provision of hooks for hanging cups, spoons and pans right above the sink sp that the water drains out directly into the sink and not over the preparation zone.

The different body postures at the basin.

Platform height: 3 feet (approx.)Considered human height: 5feet

SOLUTION FEATURES:

Provision of a vertical trolley with adjustable shelves for storage of spices, sugar,salt.etc. right below the cooking area, making it more convenient while cooking.

We tried incorporating the traditional ways of stacking with thw modern.(By using a combination of cupboards and trolleys).

Also storage of onions, garlic and potatoes within the entire module-under the prepartion area.

SERVING

STORAGEWASHING AND DRY AREA

PREPARATION AREA

COOKING

INDO-AFRICAPROJECT 2013

LIVE PROJECT - SEM 4 Group Project

DURATION: 6 WEEKS

PROJECT BRIEF:

To design an installation( a surface for projection of moving images) for a film festival that reflected collaboration between India and South Africa.

MY CONCEPT: Relating the architectural style of the Voortrekker monument to the Mughal architecture found in India.

Using the pattern that is found on the Voortrekker as my parent form- relating this to the use of triangles to form a motif, pattern or texture in indian architecture.

Relating the tribal art of Africa and India. Attributes: Loud, Colourful, Basic, Intricate, Vibrant, Nature inspired.

The pattern on the Voortrekker wall.

Taking the geometric nature - used origami technique to make simple forms

Incorporating Expressionism while maintaining the geometric nature

Using the play of negative and positive spaces- keeping a contemporary and classic feel.

Form derived by using two or more triangles having the same centre point.

MAX HEIGHT: 10 feet

The scale of the structure can be played with depending upon the location of placement and the kind of projection. Since too many surfaces to project on, the play of light and shadow can be experimented.

INDO-GERMAN EXHIBITION 2012

Was a part of the documentation team.

The exhibition took place in the month of January 2013 was an exhibition that celebrated 50 years of collaboration between india and germany.

Design to me is a Way of Thinkng - Its a sensitive way of looking at things around . What interestes me is the Process rather than the Final output.

I am a Sincere,hardworking and a dedicated student of Retail and Exhibition design, Sem 6, MITID, looking for an internship of 6-8 weeks in the month of June,2014.

Name- Olivvia R. SwaminathanDate of Birth- 25th March 1993

PAST EDUCATION: - St.Joseph’s High School,Pashan,Pune. Secured 89% in SSC Board. - Nowrosjee wadia College,Pune. Secures 1st Class in Science HSc Board

EXTRA-CURRICULAR ACTIVITIES: - Was a part of the school Hockey team. - Learnt Hindustani classical music for 3 years.- Learning the Keyboard. - Was a part of a Peace Initiative that took place in 2010 in Pune.

ACHIEVEMENTS:- Represented the school in hockey at District level.

- Stood 2nd in the International Abacus Competition held in Mumbai.

- Concept getting approved for the Indo-Africa Project 2013

WORK EXPERIENCE:- Helped in glass painting for a Barbeque Food festival in Citrus Hotel,Pune.

- Helped in Glass Painting for Poshakh- a Boutique on Fc Road,pune.

- Was A part of the documentation team for the Indo-German exhibition Held in Pune in 2012.

SOFTWARES USED:

Autodesk Autocad Autodesk 3ds Max Adobe Photoshop Adobe Illustrator Adobe Indesign

CONTACT: 9011737609

email-id: solivvia@gmail.com