P O R T F O L I O E m m a J a m e s I n d u s t r i a l D e s i g n 2 0 1 3

DESIGN FORINDUSTRY

We often undertake live projects with industry collaborators, this year is no exception.

Such things can be a double-edged-sword, in that the things we do are often restricted by terms of a

Non-Disclosure Agreement. We always try to balance the educational benefit of the experiences the

projects provide with such restrictions.

The Design for Industry course has a 30+ year proven track record in working closely with industry,

one that we are proud of. We firmly believe that this helps to train design graduates that have real

world experience of working with clients to innovate and add value to their business.

We get some great feedback from those we work with – students are lauded for their ability to

quickly understand the values of a brand and translate that into new offerings and opportunities.

We would therefore like to beg your indulgence and perhaps to look beyond the veneer of ‘sketches’

and ‘renderings’ to their skills in defining the context of the design opportunity and their appreciation

of the key design criteria – ones that we feel set us apart from other courses. Our aim is for our

students to be able to add value and gain valuable insights that can allow you to innovate.

If you would like to know more about any particular student then please don’t hesitate to contact us

(details to the right), we would be more than happy to talk about what you’re looking for.

We wish you all the very best for a prosperous 2013 and beyond.

David O’Leary on behalf of the DFI teaching team.

HelloContacts;

For any third year students;David O’Leary,Third year tutordavid.oleary@northumbria.ac.uk0191 243 7224

Second year students, contact;Simon Scott-HardenSecond year tutorsimon.scott-harden@northumbria.ac.uk0191 227 3157

General Placement Enquries;Lee SweeneyPlacement Co-ordinatorlee.sweeney@northumbria.ac.uk0191 227 4893

Faculty of Arts, Design and Social Sciences

Northumbria University

Ellison Place,

Newcastle upon Tyne,

NE1 8ST. UK

Tel:+44 (0) 191 243 7224

Emma JamesIndustrial designer

Contact details-Mobile: +44 (0) 7891827924E-mail: emmajames_123@hotmail.com

Address: 42 Nicholson Terrace, Forest Hall, Newcastle Upon Tyne, Tyne and Wear, NE12 9DP Education: Northumbria University (BA) Hons Design for industry

Skills -Mac and PC literate

- Profecitent in Adobe Photoshop (CS6), Adobe Illustrator (CS6), Adobe In-Design (CS6), and Ashlar Vellam Graphite

-Competent in Solidworks.

-A good team member and leader proven in various group projects.

- Able to work to a designated deadline

- Able to fast pace sketch and render to a good standard.

-Able to fit into a working inviroment well.

Non-literal formThe brief: Design a product with no specific other than to explore detailing, communication and form.

Salt & pepper shakerThe brief: Design dispensers for salt and pepper thinking carfully about all of the elements that you can effect.

DAB digital radioThe brief: Design a contemporary and high quality DAB digital radio using fixed underlays.

Keeping cleanThe brief: Design a new form of shower gel packaging that is easy to use and contemporary.

Batman and RobinThe brief: Design a bird feeder or bird box that will attract birds and prevent squirrels from stealing food.

Inclusive designThe brief: Improve on an existing design using the inclusive design principles.

SolidworksThe brief: Make a 3 dimensional digital model of an object using Solidworks you aret ocreate an assembly of 4 or more ‘unique’ parts to accuratelyrepresent the object.

Bowers and Wilkins live group projectThe brief: Design a portable travel speaker for Bowers and Wilkins that reflects their core brand values. The speaker will compete in the same market as the Jawbone JAMBOX and the Bose Soundlink.

Philips live projectThe brief: Desgn a new product that will fit in with the Philips Avent range , pro-viding longevity and a new service to the user.

Workplace 2030The brief: Create a vision for the workplace of the future or an aspect of it that responds to the needs and wants of generations to come.

Worklife today

No Distraction How it works

What it is.

Employee wakes up and gets ready for workUpon arrival at work phone is triggered with a function‘No Distraction’ system appears on phoneThe user has the power to decide if they want the system to run and turn off all of their distractions by accepting or declining. By accepting. all of the employees distractions will be deactived, with some acceptions. The user will no longer be able to access face-book, the internet, text message. make phone calls and all of their apps will no longer workWhilst the employee has ‘no distraction’ activated they will be rewarded. this will work by gaining points for the amount of hours the system has been running and the user has been soley focusing on work with no distractions. Whilst ‘no distraction’ is activated the user will have access to a no distraction app where thier employer will have set them work-ing goals, once these goals have been completed the user will earn points. They will also have access to a leaderboard and a chance to see what rewards can be won, this therefore proming well being and eargerness to focus on work. Rewards may vary from days off work to more tinme for your dinner break. This system is aimed to promote a better worklife balance. By allowing the user to decide if they want their distractions deac-tived makes them question their will power. By hopefully using this system at work they will then find it easier to switch off when not at work allowing them to fully enjoy their free time.

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