A L A N T R E J O

PORTFOLIO

PORTFOLIO

PORTFOLIO

S C H O O L P R O J E C T S&

Partnership

B e v e r l e y Tay l o r S o r e n s o n

Arts Reaching & Teaching in Schools

Personal Manifesto

I grew up in Mexico and speak Español. Comprende? Ok, gracias. Don’t worry, I also speak English.

I’m a creative spirit. I believe in making life decisions in the shower and I love wearing warm clothes straight out of the dryer.

I’m not a very good cook, but I’m an expert at making toast and eat-ing bowls of cereal. I do like making cereal, it’s easy, it’s precise, and it is science for hungry people. Not to mention that delivers important nutrients.

I can also make most common breakfast items (not just cereal and toast) and grilled cheese/ sandwiches.

I have scars all over my legs: I slide tackled a girl. I sometimes wear a brace on my left knee, but I will never stop playing soccer.

I have to keep things in order, but you wouldn’t know that with a glance at my room.

Like an interesting outfit, I am layered. You know those days when it’s cool in the morning, warm in the afternoon, and chilly at night? I am one of those people who sometimes wear two thin layers that can be warmer yet lighter than one thick layer, no wonder I love the fall so much. So if you want to look deeper than the top layer hit me up.

BEETLE 2012

Campaign:

Evolution is on our sideCollaboration Hallie Keenan

Creative Executions

Our advertisements included:

Three print ads designed for magazines.One out-of-home ad consisting of one billboard.

interactive element : Augmented reality app

The ProblemPeople think that is still a chick car. Develop a strategy that differs from the one in now being used in the media.

The SolutionShow men and women how the car would fit in their own lives. The 2012 VW Beetle It’s Not a Chick Car

Target Market:Men and Women between 25 and 35 (+/- 10 years) who adores fun cars.

The inspirationEvolution

StrategyDemonstrate how the 2012 VW Beetle has evolved into a car that appeals to both men and women.

Creative: App meets ad AR App (Augmented reality)The ad comes to life from the billboard.

His

Evolution is on our sideDas Auto

Evolution is on our sideDas Auto

Evolution is on our sideDas Auto

OursHers

His Hers Ours

Evolution is on our side

Download App

VWEVOLUTION.US

iPod Touch

Camera

Passport

iPod Touch

Take it with you

P a r i s

SLC - LFPG

The ProblemCreate three ads,writting with and without words, each with a logotype.Develop a concept based on Apple’s History, brand evaluation and major trends based on the power of visuals and written words.

The SolutionShow a creative concept with and without words for the IPod Touch.

Target Market:People who are primaraly interested in a well-designed portable music player, between 18-29 years who have an interest in music, entertainment and style.

The inspirationTake it with youA world of personalized entertainment anytime and anywhere at the tips of your fingers.

StrategyDemonstrate how the iPod Touch allows you to do anything anywhere.

Creative: Sometimes the visual does the heavy lifting, sometimes it’s the headline and the body copy.Three print ads that will tell a story about the ipod touch and paris.

Campaign:

Take it with you

Creative Executions

advertisements included:

Three print ads designed for magazines.

Arts Education

There is Science in Art,and Art in Science.

There is Science in Art,and Art in Science.

There is Science in Art,and Art in Science.

Promote the development of the Arts, including art education in schools, assistance of promising young artist , and support of performing organizations

Promote the development of the Arts, including art education in schools, assistance of promising young artist , and support of performing organizations

Promote the development of the Arts, including art education in schools, assistance of promising young artist , and support of performing organizations

The ProblemParents adn some students dont value aducation; they do not give art education the same importance as other clases

The SolutionRelate Art to Science.There is Art in Science and Science in Art.

Target Market:Students and Parents with higher intellect that can be fully aware of the importance and value of Arts Education in schools

The inspirationThe Golden Ratio, Fibonacci number (in Nature) Leonardo da Vinci (embodies Art and Scence).

StrategyPromote these ads to insure Utah Children ahve a complete education that include Arts Education.Make parents and students aware that Art education is as important as the rest of the classes.

Creative: Place “There is Art in Science and Science in Art” Print ads in Schools, theaters, performing arts venues, also Utah public transportation.

Campaign:

Arts and Education

Creative Executions

advertisements included:

Three print ads designed for magazines and newspapers

Is much more than #1

Super: SKI Magazine Ranking Commitee

There is a very serious vibe in the room

Leader: “Ok up next we have Deer Valley”

“Johnson, how did you rate your experience with theservice at Deer Valley?”Camera turns to Johnson. He looks down at his papers.Runs his finger down the page and finds Deer Valley.

He stands up beings applauding without saying a word andwith a serious look on his face.

Leader seems indifferentLeader: “So... indescribable and appauld worthy. Very well.Miss Thorne...”

Mrs. Thorne: “It’s Thorné”

Leader: “Excuse me. How did you critique the diningat Deer Valley?”

Mrs. Thorne: “Let me review my notes.”

Looks at her notes for a second. Then looks up and says with a stone cold look on her face , “Rocked my socks off”

Leader: “Ok. Mr. Walker. What do you have to sayabout the lodging?”

Mr. Walker sighs and looks toward the sky remembering his experience staying at the resot. Mr. Walker: “Greatness and beauty do not belong to the gods alone.”

Leader: “Alright. Thank you all for your very detailed reviews. Now, what ranking does Deer Vallet deserve?”

Everyone is looking around at each other a littleconfused and looking for answers

Someone pipes up and says, “Well....I guess we’ll just have settle with number # 1

Everyone agrees.

Leader: “Well that concludes business”Everyone starts to pack up and stand up to leave

VO: “Deer Valley ranked # 1 resort in North Americafor the last 5 years, but only because a higherranking doesn’t exisits yet.”

The ProblemBeing number 1 for Deer Valley is old. They want better. They don’t want to compare themselves to other resorts anymore. Being compared to them is holding them back.

The SolutionDeer Valley hasn’t stop achieving after being #1

The inspirationA ribbon, a gold medal, a trophy, prize money, rewards for coming in first place.

StrategyShow that deer valley although they’ve been #1 for five consecutive year, is much more than just being #1

Creative: :30 spot fot TV“Deer Valley ranked # 1 resort in North Americafor the last 5 years, but only because a higherranking doesn’t exisits yet.”

Campaign:

Is better than #1Collaboration

Eric Scott

Creative Executions

Our advertisements included:

:30 Spot for television

Anti-Maternal Smoking

Coach: Johnson, get up! What’s the matter with you? You’re gettin’ burned every single play!

Boy: Coach, (pause) I can’t breath.

Coach: Well you better hurry up! The team’s leaving you behind.

Boy: That’s it! I quit.

Mom: Jimmy, what’s wrong?

Boy: I quit mom. I quit.

Mom: Why? What happened?

Boy: Because of my stupid asthma, I’m the slowest guy on the team. I’ve had enough of my coach yelling at me.

Narrator: Quitting smoking while pregnant is hard. Seeing your child quit in life is even harder. Pneumonia, bronchitis, learning and behavioral problems and sever asthma. If you don’t quit smoking, your baby may not be borne alive, and if he is, these are some of the problems you will have given him. Either you quit now, or your child quits later.

SFX: Youth football practice noise, coaches, pads hitting

SFX: Coach blows whistle

:8

SFX: Heavy breathing, gasping for air.

:19

SFX: Door slams shut, footsteps.

SFX: Throws pads to the ground.

:36

:59

Anti-Maternal Smoking

Quitting

.

Seeing your child in life is even

harder.

The ProblemTo get pregnant woment to stop smoking

The SolutionEither you quit now, or your child quits later.

The inspirationQuit now

StrategyPosition smoking while pregnant as a choice between the struggles of quitting, and seeing your future child quitting life by helping mothers feel what the consequenses would be like. The prefered media would be FM radio due to the concentration of the target audience

Creative: Radio - Anti-Maternal SmokingQuitting smoking while pregnant is hard. Seeing your child quit in life is even harder.

Campaign:

Anti-Maternal SmokingCollaboration Charles Barton

Creative Executions

Our advertisements included:

:60 Spot for Radio

I heart Wire Home Decor

www.wirehomedecor.com

I Wire Home Decor

You will be amazed to see the big difference a little piece can make on your decoration.

www.wirehomedecor.comYou will be amazed to see the big difference a little piece can make on your decoration.

www.wirehomedecor.comYou will be amazed to see the big difference a little piece can make on your decoration.

I Wire Home Decor

I Wire Home Decor

The Problem

The Solution

The inspiration

Strategy

Creative:

Campaign:

I heart Wire Home Decor

Creative Executions

advertisements included:

Three print ads designed for magazines.

Arts Express Summer Conference 2012

Partnership

B e v e r l e y Tay l o r S o r e n s o n

Arts Reaching & Teaching in Schools

“ C ” easoning

ARTS EXPRESS SUMMER CONFERENCE2012

Creativity Collaboration Critical Thinking Communication

with the 4 C’s

Key note speaker Claudia E. Cornett,

Author of Creating meaning through literature and the arts.

The conference will be held at Willow Creek Middle School, June 13 and 14, 2012

Partnership

Be ve rl ey T ay lor Sorenson

Arts Reac hing & Teaching in Schools

P R E S E N T S

The Arts Express Summer Elementary Arts Education Conference for teachers and administrators is a two-day conference bringing together interested elementary teachers with presenters and speakers dedi-cated to arts education. Classes are offered in dance, drama, media arts, music, visual arts, as well as integration, culminating in an “Informance” at the end.

The inspirationSeasoning: Spice it up

StrategyRelate the upcoming summer conference to the 4 C’s (Creativity Collaboration Communication Critical Thinking)

Creative:

“C” easoning timePosterBannerPostcard

Campaign:

“C” easoning Time

Creative Executions

advertisements included:

PosterBanner

Postcard:30 sec web commercial

http://education.byu.edu/arts/

2012ARTS EXPRESS

SUMMER CONFERENCE“C”easoning with the 4 C’s

Creativity Collaboration Crithical Thinking Communication

2012 ARTS EXPRESS

SUMMER CONFERENCE“C”easoning with the 4 C’s

Creativity Collaboration Crithical Thinking Communication

Partnership

Be ve rl ey T ay lor Sorenson

Arts Reac hing & Teaching in Schools

with the 4 C’s

Creativity Collaboration Crithical Thinking Communication

ARTS EXPRESS SUMMER CONFERENCE 2012

‘C’ easoning

Creativity Collaboration Crithical Thinking Communication

Partnership

Be ve rl ey  T ay lor  Sorenson

Arts  Reac hing  &  Teaching  in  Schools

with the 4 C’s

Creativity Collaboration

Crithical Thinking Communication

ARTS EXPRESS

SUMMER CONFERENCE 2012

‘C’ easoning

Today’s a Columbia day

Campaign:

Today’s a Columbia dayCollaboration

Audrey EllsworthMorgan Charles

Creative Executions

Our advertisements included:

Three print ads designed for magazines.One :30 spot for Television

One :60 Spot for Radio One out-of-home ad consisting of one billboard.

Non-traditional element mobile appone interstitial (online) ad

The Problem

The Solution

Target Market:

The inspirationToday’s a columbia day

StrategyTo position Columbia as the brand that has a product for every weather condition by referring to theappropriate Columbia tecnologies as a weather forecast.

Creative: three print ads designed for magazines.One :30 spot for TelevisionOne :60 Spot for Radio One out-of-home ad consisting of one billboard.Non-traditional element mobile app

Columbia Radio Spot

Child: Mom, I don’t know what to wear. Is it going to be cold today?

Mom: Hold on, let me check the weather for you.

SFX: TV turns on, chanels clicking

Weather Man: (speaking very fast) THE UPPER PATTERN WILL REMAIN MUCH THE SAME AS AREAS OF RIDGINGALOFT ARE FEATURED ACROSS THE EASTERN PACIFIC AND EASTERN GULF...RESPECTIVELY. IN BETWEEN...AN ACTIVEREGION OF TROUGHING IS IN PLACE WHICH HAS ALLOWED AN ABUNDANCE OF COLD AIR TO SURGE SOUTHWARDFROM THE HIGHER LATITUDES. THIS WILL CONTINUE TO BE NOTICEABLE ACROSS THE INTERIOR MOUNTAIN WESTWHERE RIDGING ALOFT AND AT THE SURFACE WILL BE IN PLACE. THIS SHOULD KEEP CONDITIONS DRY WITHCHILLY TEMPERATURES...ESPECIALLY AT NIGHT GIVEN THE CLEAR SKIES AND CALM WINDS EXPECTED...MUCH OFTHE ROCKY MOUNTAIN REGION AND CENTRAL HIGH PLAINS WILL BE INTO THE SINGLE DIGITS WITH POCKETS OFSUB-ZERO READINGS ALSO POSSIBLE. THE OTHER IMPACT OF THIS SURFACE ANTICYCLONE OVER THE INTERMOUN-TAIN WEST IS THE OFFSHORE FLOW.

SFX: TV turns o

Mom: Oh, that’s interesting...

Child: Mom, what does that mean!? I still don’t know what to wear!

Mom: Oh, sorry. Honey, that means today is an Omni-Heat day.

Child: Oh, that’s what that means! Thanks Mom!

Today’s anday.

Columbia

Today’s anomni-heat

day

Today’s anomni-dry

day

Today is a :omni-heat day

Miswak

Category and brand background Complete background research into the market sector product category and major brands within them

overview through research. Also examine The body shop History, market share, Social research, brand evaluation and major trends .

Brand Image evaluation Complete a brand essence report based on The Body Shop personality using referenced academic

sources. Explore brand reviews, uniqueness , values, and user satisfaction.

Executive Summary, Situation Analysis and SWOT of the market focusing on and where The body Shop fit into the mix

Creative implementing the creative concept.

Media planCreate a 12 month campaign

recommending the most appropriate types of media to use, as well as the most effective time spans and locations; making decisions on the best form of media for our product, checking that the media

match up with the target market the product

Media strategies Look for creative alternative media to buy, make a budget.

create a flowchart

Campaign:

The Miracle Twig

Creative Executions

Our advertisements included:

Three print ads designed for magazines.One out-of-home ads consisting of one billboard.Broadcast Media in the form of Radio commercial

M s w a k The Miracle Twig

Choice

Category review Complete background research into the market sector product category and major competitors.

Share an example and what i learn form competitors

Brand Image evaluation Explore NGO’s reviews, uniqueness , values, and volunteer satisfaction.

Restate the Challenge Assist on develop fresh strategy approach

Creative Assist on implementing the creative concept.

Present (New Business Pitch) the campaign and creative work

Campaign:

Choice HumanitarianCollaboration

Sarah BurroughsKylea M Knecht

Ryan Wiemer

Media Campaign

Campaign:

Media Campaign

Collaboration David Miller

Chris LangloisKatya Mokhnatkina

Assignment Description, Assume the position of marketing/media executives, presenting ideas to manament.Create presentation of media plan, research, strategies, and execution.

full report: issuu.com/alantrejo/docs/jamba_juice

Flowchart

Association of Latino Proffessionals in Finance and Accounting BYU Chapter.

Thursday, March 25, 2010 5:30 PM BYU TNRB W408 & 410

ALPFA BYU CHAPTER &THE MBA OFFICE PRESENT THE MINORITY STUDENT S U M M I T

Lead Sponsors

Attendees

Minority Student Summit

Brigham Young University + Communications Department