Port Credit BIA Social Media Presentation
27
-
Upload
moxyinc -
Category
Technology
-
view
264 -
download
0
description
Transcript of Port Credit BIA Social Media Presentation
Why Social Media?• Is less expensive than traditional marketing• Connect with your customers and clients to build relationships with them• Meet other business owners• Run highly targeted ads• Reach millions outside your local area as well as your local area• Because your competition is doing it• And the numbers don’t lie
The BIG BOYS• Facebook• Twitter• Instagram• Pintrest• Linked in
Social Media by the Numbers!
Social Media by the Numbers!
• Monthly active users have passed 1.1 billion for the first time
• 751 million mobile users access Facebook every month
• Mobile only active users total 189 million
• Almost 18 million Canadians are on Facebook
• 260 000 Facebook users in Mississauga
Social Media by the Numbers!
• 288 million monthly active users
• 44% growth from June 2012 to March 2013 (faster than Facebook)
• That means that 21% of the world’s internet population are using Twitter every month
• Over 500 million registered accounts
• Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%
Social Media by the Numbers!
• 100 million monthly active users.
• 40 million photos are posted per day.
• 98 percent of Instagram photos posted by top brands are now shared to Facebook.
• 28 percent of Internet users between the ages of 18 and 29 use Instagram.
• Only 3 percent of Internet users between the ages of 50 and 65 use Instagram.
Social Media by the Numbers!
Pintrest
• 50 million users
• Moms are 61 percent more likely to visit Pinterest
• Average Time Spent on Pinterest Per Visit: 14.2 minutes
Social Media by the Numbers!
Linked in
• Over 200 million users
• 5.1 million Canadian users
• 44% of Linked in users work in companies with more than 10 000 employees
• 39% of members are Managers, Directors, Owners and CEO’s
What is a Facebook Fan Page
• Is a public profile on Facebook for use by businesses that allows your customers to follow you, and interact.
Benefits of Facebook Fan Page• Brand Loyalty• Customer Engagement• Drive Web Traffic• Reputation Management• New Customers and Leads• Customer Retention• Viral Marketing• Customer Feedback• Business Humanisation• Targeted Advertising Option
Strategies to effective Facebook Posts
• Post up to 2 times daily• Prime time to post is 9am and 4pm• Weekends at noon• Post with 80 characters or less will have a greater engagement • Make sure posts are very concise• Asking Questions is Key• People like pictures• Have a Facebook like box on your website
What is Twitter• An online tool and
service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Benefits of Twitter• Promote your business in 140 charters or less• Follow your suppliers, competitors, companies and friends• Monitor real time conversation about your brand or industry• Run special deals, promotions and offers• Share photos and videos• Send out links where to purchase your product or download info
about it• Boost your visibility on search engines• Get there attention right away• Keep up on news and trends
Strategies for effective Tweets• Tweet on weekend as its 17% higher engagement on Sat/Sun• Tweets between 8am and 7pm receive 30% more engagement• Use different social networks• Pace your tweets• Keep them short• Use links in tweets to drive clicks and retweets• Use hashtags to increase engagement• Follow people that you can retweet
What is Instagram
• Is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter.
Benefits of Instagram• All Mobile platform• Geared towards a younger demographic• Photo’s are key • The photo filters• Upload in seconds through mobile• Promote events• Generate leads by following the right people or companies• Create a window into your business world
Strategies for effective Instagram Posts
• Post actual photos• Don’t post 30 photos in 1 minute• Make it an backstage window into your business• Involve your followers by #hashtags and contests• Comment back• Lo-Fi is the most used filter among brands.
What is Pintrest
• Is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.
Benefits to Pintrest• Showcase your products• Build your brand identity• Interact with customers• SEO (Backlinks)• The Pinterest Search Box• Inspiration• Recruitment
Strategies to effective Pinning• Set a strategy (drive traffic, brand awareness)• Promote others by repinning and commenting• Create inviting boards• Establish your expertise• Install the PIN IT button on your website• The best time for retailers and fashion brands to pin is Friday at 3pm
What is Linkedin
• LinkedIn is a business-oriented social networking site. That is mainly used for professional networking
Benefits to Linked in• Awareness of your company to users• Company information• Improve search engine results• Company branding• Great place to find new employees• Great for B2B
Strategies for Linked in• Connect with other business owners or those with the same interest• Awareness of your company to Linked in users• Company information• Improve search engine results• Company branding• Great place to find new employees
So what’s next?• First figure out what your goals are.
Are you trying to engage potential and current customers? Build relationships? Spread information? Monitor what’s being said about your brand?
• How much time do you have to commit.• If you only have time for one social media platform,
Facebook is the way to go.• If you have time for two add Twitter to the mix• And if you have a temper and can’t accept criticism don’t use social
media at all!
