PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE.

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PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE
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Transcript of PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE.

  • Slide 1
  • PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE
  • Slide 2
  • Slide 3
  • PORSCHE INTELLIGENT PERFORMANCE -What is Hybrid -Porsche Hybrid Series -Hybrid Vehicle Business Overview Trends, Target Market, SWOT -Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value
  • Slide 4
  • What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE
  • Slide 5
  • What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors
  • Slide 6
  • What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE -Advantages -Less CO2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed
  • Slide 7
  • Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
  • Slide 8
  • PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series Cayenne 911 GT3
  • Slide 9
  • Slide 10
  • PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series
  • Slide 11
  • PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series -Features and Specs 380 hp @ 5500 rpm 0~60 mph: 6.1s Top Track Speed: 150 mph(240km/h)
  • Slide 12
  • PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series -Prizes -Image -Brand Value -Performance -Customers
  • Slide 13
  • Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE
  • Slide 14
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -Trends Compare with Nissan, Ford and Toyota -Target Market -SWOT
  • Slide 15
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -Trends: Hybrid
  • Slide 16
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -Trends: Compare with Ford, Toyota and Nissan Hybrid
  • Slide 17
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -Target Market United States of America Europe Taiwan
  • Slide 18
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity > dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External
  • Slide 19
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Internal HelpfulHarmful External
  • Slide 20
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity > dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External
  • Slide 21
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity > dependence on external innovation suppliers Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity > dependence on external innovation suppliers Internal HelpfulHarmful External
  • Slide 22
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity > dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External
  • Slide 23
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT -Technological synergies with VW -Reduce future consumption and environmental pollution Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Internal HelpfulHarmful External
  • Slide 24
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity > dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External
  • Slide 25
  • Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External
  • Slide 26
  • Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE
  • Slide 27
  • PORSCHE INTELLIGENT PERFORMANCE -Auto Exhibition Geneva motor show -Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nrburgring -Test Drive Focus on buyer whove already own a Porsche -Brand Value Porsche design Marketing Strategies
  • Slide 28
  • PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Auto Exhibition Geneva Motor Show
  • Slide 29
  • PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Media exposure Advertisement (Magazines and Television)
  • Slide 30
  • PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Power? Sports SUV Sports Car
  • Slide 31
  • PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Media exposure 24 Hours Nrburgring (Officially called ADAC 24h Rennen Nrburgring in German ) -May 13-16 -AT&T Williams -F1 Nico Hulkenberg
  • Slide 32
  • PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Test Drive
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  • PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Brand Value Porsche design
  • Slide 34
  • PORSCHE INTELLIGENT PERFORMANCE
  • Slide 35
  • PORSCHE INTELLIGENT PERFORMANCE Presented by Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533