ABOUTMETomás de CarvalhoLisbon, Portugal

tomascarv@live.com.pt

Hello. My name is Tomás and welcome to my Portfolio for 2014. This is a compilation of some of my work to date within the realm of marketing and design.

CVMARKETING, PUBLIC RELATIONS AND ADVERTISING

ESCOLA PROFISSIONAL DE COMUNICAÇÃO E IMAGEM (EPCI)

GERAL FORMATIONPortuguese, History of Art, Math and English

PROFESSIONAL FORMATIONMarketing, Public Relations, Advertising and Graphic and Audivisual Communication

09/2011 – NOWLEVEL 4 ISCED

EDUCATION AND QUALIFICATIONS

Rua São Sebastião da Pedreira, n.º 37, 1050-206 Lisboa Portugal

CREATIVE PROGRAMS INCLUDEPhotoshopIllustratorInDesignFlash (basic)SonyVegas

KNOWLEDGE OF PC AND MACWord, Excel, Pages, Numbers and email applications

SKILLS

MARKETINGMarket EnvironmentProduction ConceptSegmentationTargetingPositioningMarketing MixMarketing PlanMarketing StrategyMarket Research SIMSCustomer Analysis Social MarketingGlobal Marketing

KNOWLEDGEABLE ABLE TO DEVELOP

Philip KotlerConrado Adolpho Vaz

SWOT analysisAnsoff MatrixBCG MatrixMcKinsey 7S Framework

KEY REFERENCE AUTHORS

WORK DEVOLPED

PACAIM: Enter a new company in market.

Highschool's Final Project

IDEA: A company working on clothing and fashion market with innovator and technolo-gic concept. This company offers only manufactured clothes with sophisticated design patterns.

TARGET: Young audience, 18/30 years.

STRATEGY: Differentiated strategy, a new design, pieces with high quality and a interac-tive way to communicate with their customers by the new technologies.

VISUAL IDENTIFY STATIONERYColour StandersTypographySizesConstruction GridBehavior in differente backgroundsBlack and WhitePositive and NegativeMonocromaticGreyscale

LetterheadEnvelopeFaxBusiness CardSignageUniformCD/DVDVehicles

COMMUNICATIONPackingGiveawaysGift CardHangersReceiptShopping BagDirect MailUrban Billboards

WORKS DEVOLPEDPAC

DESIGN

CONTROVERSY

OTHERS LOGOS

Fictitious Store

SEAPUNKFictitious Store

FREEDOMFreelancer work.