Poq Studio - how fashion brands can get into mobile commerce
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Transcript of Poq Studio - how fashion brands can get into mobile commerce
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@poqstudio
Michael Langguth
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@poqstudio
Apps & websites for fashion
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@poqstudio
Shopping is going mobile
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@poqstudio
Why mobile apps & websites?
1. 20% of all online traffic comes from mobile devices.
2. Fashion is the most popular category in mobile shopping.
3. Nearly half (43%) of all 25-34 year olds have bought or plan to buy fashion on their mobile phone
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@poqstudio
We find that most fashion consumers are shopping on
iPhone and iPad (90%)(Although we are
developing Android versions!)
What about Android?
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@poqstudio
The main advantages of an app over a mobile website are:
It’s a better experience –smooth and quick to use.
It works offline, so customers can browse without an internet connection.
You can send push notifcations –just like text messaging your customers.
Apps vs mobile websites
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@poqstudio
Would my brand benefit from an app?
• Are high-res, beautiful images important to your brand?
• Do you have or plan to have a strong following on social media?
• Do you have increasing mobile traffic on your website?
We find that brands get roughly as many downloads as they have social media followers, so if online marketing is important to your brand, an app could be the way to go.
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Case study: Tatty Devine@poqstudio
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@poqstudio
Tatty Devine promoted their app by:• Offering a giveaway for anyone who
downloaded the app and bought something in the first weekend.
• Putting links to it on their website, newsletter, and social media sites.
• Sending out push notifications about flash sales and new products.
Download the Tatty app here
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@poqstudio
13,000 downloads 11,000 push subscribers
Great for flash sales
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@poqstudio
Shoppable + no bugs = good ratings!
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• Use Twitter to woo celebrities – and then make the most of any famous connections
• Listen to your customers and see what they want
• Use social media to respond– be as quick and as helpful as possible
• Find the channels that work for you and stick to them, but don’t be afraid to experiment
• Clever discounting can work wonders and boost sales Online marketing –
Tatty Devine’s Top Tips
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@poqstudio
• Check your webshop stats to see how much mobile traffic you’re currently getting
• First step is a mobile website which will work on all platforms. Then an iPhone/iPad app is a must for online businesses that want to grow.
• Choose your developer carefully – ask to see their portfolio to check that they’ve made apps before.
• Don’t be scared – mobile is a great opportunity!
Getting mobile ready- Poq Studio’s Top Tips
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1. We create the app to match your company branding
2. Product information is synced from your website.
3. You'll get final approval on all app details.
4. Poq submits the app to the Apple Store.
5. Your customers will be shopping from your app before Christmas!
@poqstudio
How does it work?
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Packages Designer BrandEnterprise
Max SKUs 100 2,000 25,000
High-res pictures
Yes Yes Yes
iPhone & iPad app
Yes Yes Yes
Android app* - Yes YesAnalytics Basic Premium Bespoke
Custom design Icon, Loading screen & Header
Icon, Loading screen & Header
Bespoke
Integration - Magento Compatible
Bespoke
Up-front fee £400 £2000 £6000
Monthly cost £70 £200 £400* to be launched Dec’12
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@poqstudio