Popular Music Video Textual Analysis. Technical Conventions.

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Popular Music Video Textual Analysis

Transcript of Popular Music Video Textual Analysis. Technical Conventions.

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Popular Music Video

Textual Analysis

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Technical Conventions

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Technical conventions:

Band shots, whole band shots and performance clips

Textual Analysis of Pop Music Video

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Technical conventions: Shadows, mise-en-scène reflects atmosphere, equal division of shots upon band members

Textual Analysis of Pop Music Video

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Technical conventions: High lighting

Textual Analysis of Pop Music Video

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Technical conventions: Bright lighting

Textual Analysis of Pop Music Video

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Technical conventions: High angle/low angle Special lighting effects

Textual Analysis of Pop Music Video

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Technical conventions: Close-ups

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Technical conventions: Animation

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Technical conventions: Colour effects – often monochrome

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Technical terms check list:• Performance clips and band shots• Fast-pace of editing• Mainly straight cuts• Bright lighting• High angle/low angle• Bright colours against black and white background• Panning• Editing to reflect pace of music• Special lighting effects• High lighting• Equal division of shots upon band members• Whole band shots• No real sound effects• Colour effects – often monochrome• Dubbed sound• Zooming out• Shadows• Mise-en-scène reflects atmosphere• Animation • Does the music video adhere to or subvert these?

Textual Analysis of Pop Music Video

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Representations

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Representation: Glamour/popstar lifestyle

Textual Analysis of Pop Music Video

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Representation: Playing out ‘pop star’ lifestyle within video

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Representation Mean and moody men

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Representation: Seductive poses from female artists

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Representation: Anti-establishment activity

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Representation: Deserted locations and straight forward narratives

Textual Analysis of Pop Music Video

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Representation: Guitar Solos

Textual Analysis of Pop Music Video

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Representation: All playing to the audience

Textual Analysis of Pop Music Video

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Representation: Short Skirts

Textual Analysis of Pop Music Video

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Representation: Cleavage

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Representation: Trying to portray a certain image - intertextuality

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Representation: Urban Locations

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Representation: Dancing

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Representation: Crowd Shots

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Representation: Destroyed Environments

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Representations• Short skirts• Legs and low cut tops• Voyeurism• Glamour – lifestyle• Seductive poses from female artists• Urban locations• Dancing• Crowd shots• Playing out ‘pop star’ lifestyle within video• Fairly straight forward narrative• Group singing whilst chaos takes place around• Anti-establishment activity• Destroyed environments• Mean and moody men• Deserted locations• Singing whilst acting• Trying to portray a certain image• Self-appreciation• All playing to the audience• Does the music video adhere to or subvert these?

Textual Analysis of Pop Music Video

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Textual Analysis 2

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Categories

Language

Narrative

Representations

Audience

Institutions

Technology

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CategoriesPurpose: entertainment, persuasion, profit?Form: live, recording, music video?Genre: current and past pop music genres?Tone: happy, serious, sad, celebratory, outrageous?Style: conventional, unconventional, traditional, modern?

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Language

Examination of conventions of pop music genres in terms of:lyrics, vocal style, instrumentation, rhythm, melody

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Narrative

Understanding lyric of song in terms of who, where, what, when, why? Narrative elements in music video.

Textual Analysis of Pop Music Video

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Representation

Representations of age, gender and race in pop music.

Image of pop music stars used in marketing, press coverage, etc.

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Audience• Identification of target audiences for pop music by genre, pop video,

advertising.• Pleasures of identification with/attraction to stars, expression of

emotions ideals/dreams,fandom, individual listening.• Popular music and related social activities of teenage audience, eg,

fashion, dance, concerts, subcultures.

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Technology Technology involved in production, distribution and

consumption of popular music.General effects on product.New developments.

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Institutions Ownership (eg, major, independents). Controls (legal, self-regulatory, market).

General effects on product. Roles and choices of main personnel. Links with other media (eg, charts, radio play-lists, music press, concert tours, video).

 

Textual Analysis of Pop Music Video

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Categories

Language

Narrative

Representations

Audience

Institutions

Technology

Textual Analysis of Pop Music Video