1. Rishi RajkumarMKTG 404 1M 20/04/2012Internet Marketing Recommendation

2. Communication via Internet Fastest Growth in Advertising Medium 23% increase in revenue Billions of $ in Revenue 3. Know The Effectiveness 4% of Online ad Revenue isEntertainment Able to buy Single Music Tracks Up 1% from 2009 to 2010 Source: http://www.iabcanada.com/insight-research 4. Spending Canada is 7th in Online AdvertisingRevenues More Than USA 15.9% Market Share 5. Overview Blog Persona Schedule Social Media Summary 6. BlogPopular Music Genres Let People Know what music genres are hot Artists that are hot Which genres are going to be big How genres can survive through decline insales Alternative to TV, Movies, etc. 7. Persona MusicEnthusiastsJayden White (Music Lover) Age 25( Age Group:15-30)Background: Graduate From Harris Institute for the Arts Majored in Production Worked with ArtistsLooking for: Job in Industry Medium to Large StudioGoals Exceed in her Major Contribute to the Uprising of Artists Follow the Family 8. Blog Titles Schedule Rap R&B House Dancehall Pop Country Hip-Hop Rock Metal Bhangra Soca Techno 9. Social Media Facebook Page 10. Twitter 11. Youtube 12. Pinterest 13. Summary Should have doneBetter Needed more Traffic Multiple Visits 14. Summary Social MediaFacebook 15% of Visits Most of My Traffic Not KnownTwitter Most Followers from Class Upcoming Artists Support from Studios 15. Summary Social MediaYouTube Only 1 Subscriber Not Utilized Shared VideosPinterest Showed Promise Late A few repins Few FollowersHub Spot Grader Scored mid- 40s 16. Business Review - Blog Most Views Coming From Canada 270 Page Views All time 3 Followers 17. Business Review -Facebook Not Much to Say Didnt get Enough likes 2nd Source of Traffic 18. Business Review- Twitter Few Followers Little Traffic Have support from Studios andUpcoming Artists 19. Business Review Youtube/Pinterest Not Much Traffic From YouTube 1 Subscriber Pinterest Became Good of Late Started To Get A lot of Repins Pinterest Did Have Potential, 3Followers 20. Indicated Actions Do A Little On Each SiteEveryday Follow and SubscriberTo Others Keep Material Relevant Post URL with an Intro 21. Recommendations -Website A Website Would be Helpful Free Publicity Promoting Certain Genres of Music 22. Recommendations - Blog Add More Content Give More of a Background More Keywords More Music & Videos 23. Recommendation - SEO Change BlogName More Keywords Couldnt Find onGoogle More Posts 24. Recommendation - PPC Promotion of Artist/ Genres Charge For Publicity Keywords New Music 2012 Music Popular Music Dj Tiesto David Geutta Techno 25. Recommendation Display Ads1.Much Music2.MTV3.Much More4.Universal Music Canada5.Z103.5 fm6.Atlantic Records7.Virgin Radio8.Sony Music9.B.E.T10. Flow 93.5 fm 26. Recommendation SocialMedia Content that is more Appealing Post Music/Videos Promote in Every Way 27. Recommendation AffiliateMarketing Run Ads on My Sites Can Run my Ads on other Sites Revenues For Both Sides 28. Recommendation - PR New Artist Singles Up Coming Concerts Appearances Anything of Interest 29. Recommendation E-mailMarketing Goes Out Monthly Gain E-mail Addresses Covering MajorMusic Events Attract Bigger Markets 30. Recommendation MobileMarketing Up Coming AppearancesBy Artists Links ToSocial Media New Tracks 31. Rationale People Love Music Keep In Touch With The Ever ChangingWorld Easy To Track The Market Learn Music Trends 32. Music GenresThank You For Listening!Popular Music GenresMKTG 404 1MRish Rajkumar