Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
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Transcript of Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
![Page 1: Popshort's Insights Into the Social Video Landscape By Peyton Dougherty](https://reader031.fdocuments.in/reader031/viewer/2022022202/58795ea31a28ab1e388b5d8d/html5/thumbnails/1.jpg)
#SocialPro #13A @PeytonDocs
STREAMING SUCCESS WITH SOCIAL VIDEO
PopShorts’ Insights Into The Social Video Landscape
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#SocialPro #13A @PeytonDocs
The Social Video Landscape
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#SocialPro #13A @PeytonDocs
Where should your content live?
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#SocialPro #13A @PeytonDocs
THE LEADING SOCIAL MEDIA INFLUENCER AGENCY
It depends. You need to be able to tell a compelling story on each social platform.
![Page 5: Popshort's Insights Into the Social Video Landscape By Peyton Dougherty](https://reader031.fdocuments.in/reader031/viewer/2022022202/58795ea31a28ab1e388b5d8d/html5/thumbnails/5.jpg)
#SocialPro #13A @PeytonDocs
The Social Video Landscape
![Page 6: Popshort's Insights Into the Social Video Landscape By Peyton Dougherty](https://reader031.fdocuments.in/reader031/viewer/2022022202/58795ea31a28ab1e388b5d8d/html5/thumbnails/6.jpg)
#SocialPro #13A @PeytonDocs
Facebook Organic Reach
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#SocialPro #13A @PeytonDocs
YouTube vs Facebook Video Views
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#SocialPro #13A @PeytonDocs
YouTube vs Facebook
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#SocialPro #13A @PeytonDocs
YouTube vs Facebook
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#SocialPro #13A @PeytonDocs
The Facebook vs YouTube Mindset
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#SocialPro #13A @PeytonDocs
Facebook Paid vs Organic Video
PAID ORGANIC
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#SocialPro #13A @PeytonDocs
• 400M users (3rd behind Facebook and YouTube). • 40% Increase in video consumption. • Over 50% of millennials use Instagram every single day. • Instagram rated #1 app of all time for brand social engagement.
HOWEVER, there is uncertainty regarding algorithmic changes.
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#SocialPro #13A @PeytonDocs
Cross-Platform Campaigns
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#SocialPro #13A @PeytonDocs
Facebook Live vs Periscope
Facebook Live Advantages
• Facebook’s audience. • You can upload HD versions when done. • You can broadcast right from Facebook app.
Periscope Advantages
• Livestream to your Twitter audience. • You can sketch during broadcasts. • You can broadcast via GoPro.
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#SocialPro #13A @PeytonDocs
Tips for shooting LIVE content
• Plan and rehearse. • Consider earpieces. • Shoot w/ additional cameras and equipment.
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#SocialPro #13A @PeytonDocs
Snapchat
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#SocialPro #13A @PeytonDocs
Snapchat
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#SocialPro #13A @PeytonDocs
Snapchat
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#SocialPro #13A @PeytonDocs
The LA Kings Fan Appreciation Night Step 1) Plan and
design an engaging Snapchat Story.
Step 2) Cross-promote the Snapchat Story across the LA
Kings’ social channels.
Step 3) Capture live behind-the-scenes footage and
post content submitted by fans.
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#SocialPro #13A @PeytonDocs
Fan Reception