Popcorn Place Company Profile

C O M P A N Y P R O F I L E

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IndexWelcome to Our Place 3Our Story 4Our Brand Image 5Our Products 6 • Gourmet Popcorn Classic Flavors Premium Flavors • ConfectionsPackaging 10Our Production 11Our Customers 12Store Locations 13Our Business Partners 14Grow with Us 15Contact Us 16

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e are proud to share with you our distinctive legacy in terms of unparalleled trend in

providing a healthy line of gourmet snacks. True to our commitment with guaranteed satisfaction in all products we serve with the distinct soft chewy feel in every popcorn chomp.

Since the beginning, Popcorn-Place’ Gourmet popcorn brand has been crafted the way we make our popcorn: small yet careful batches gearing towards optimum quality. Our strategy is plain and simple,

to delight all our customers the best possible way we can, creating a Los Angles experience and lead a portal to bliss the time popping starts.

Our success why we are ahead of the pack mainly lies on the people who possess the core value of our brand identity. We translate these values to our clients and customers laying down a strong foundation of trust and loyalty. No wonder our place has been a Mecca for all gourmet enthusiasts.

You are at the right and best place here at Popcorn-Place!

Welcome to Our Place

“You are at the right and best place here at Popcorn-Place!”

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Our Storye have long been in the food business industry from coffee shops, restaurants,

Wand pastry shops. On the other side, we are also inclined with health and fitness establishments. Mostly out for series of long business trips abroad, we usually take along with us healthy grab away snacks with popcorn as one. From there a vision came to mind of coming up with a new, non-traditional line of healthy gourmet snack with regal touch and Western-inspired. This led to the significant groundwork for the brand conceptualization and perfection of our hallmark recipes.

Our products and our services have done the marketing itself. With more and more loyal customers coming in, the snow ball effect came into play. Our main focus moving forward is in making our products available to other neighbouring countries in the GCC, giving them the equal opportunity to experience the same height of enjoyment.

Shaima AsadCEO / Founder

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ere at Popcorn-Place, we do not just sell popcorns and confections. We set a trend for market of healthy

lifestyle and extraordinary awesome experience with the food and excellent service we provide. Just like many others… We grew up to become, worldwide most preferable gourmet popcorn…But this was not yet enough for us…

We want our customers to share joy and delight with their families, friends and loved ones paving way for excellent opportunities for conversations, relationship building and bonding.

HOur Brand Image

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Our ProductsGourmet Popcorn Classic Flavors• White Gourmet • Caramel • Cheddar Cheese • Kettle Corn • Jalapeno Cheddar • Cinnamon Toast • Poppa Parmegiana • Sour Cream & Onion • White Cheddar • Chicago 50/50 • Honey Barbeque • Zaatar & Cheese

Premium Flavors• Almond Caramel • Pecan Caramel • Chocolate Almond • Chocolate Caramel • Cashew Caramel • Cinnamon Bun • Cupcake • Digestive • Zebra Chocolate • Cookies & Cream • Chocolate Peanut Butter • Café Supremo • Cappuccino • Mocha • Protein

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Gourmet PopcornsClassic Flavors

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Gourmet PopcornsPremium Flavors

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Just Made Fresh and Hot for You

Mini PancakesThese mini pancakes are light and fluffy and great concoction of fresh strawberries and melted premium milk chocolate, heavenly!

WafflesA mouth-watering waffle coated with milk chocolate along with different varieties of flavors to choose from.

CrêpesTurn each mouthful serving into a slithering soft, fluffy and yummy – slathered with different luscious creamy whips of different flavors you can choose from which are surely worth every bite.

Flavors: Nutella, Lotus, Ferrero Rocher, Hazelnut, Pistachio

Confection Menu

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Handcrafted Confections

Candy ApplesMade in fresh red and green Washington apples, gently and meticulously cloaked in soft ooey gooey caramel, cherry and raspberry candy syrup that tastes and looks so good.

Caramel ApplesHand-made caramel apples dipped in melted chocolate and drizzled with chocolate, Georgian pecan nuts, Oreos and M&Ms, crafted just the way you liked it.

Chocolate StrawberriesImported finest fresh jumbo strawberries dipped and drizzled in Belgian milk chocolate for a fruity-chocolatey indulgence.

Chocolate Coated MarshmallowsMade in sweet chewy lollipops decorated with melted chocolate and topped with different flavor variety.

Cotton CandiesFreshly-spun daily, this fairy-floss and pillow-soft cotton candy will surely melt your hearts.

Confection Menu

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Baked to Pop Your SensesBrownies BitesGive in to your cravings for an amazing decadence – chocolate cake with oozing chocolate mouse and crushed lotus cracker, coated with milk chocolate and showered with roasted hazelnuts.

MuffinsGrab yourself a loaded cup of assorted cutie-patootie muffins in assorted flavors of vanilla, chocolate chips and vanilla strawberry.

CookiesSpice up your day with our baked to perfection, chewy chunky white chocolate chip and absolute chocolate cookies which are served fresh from the oven daily.

Rocky Road BrowniesAn amazingly nice blocks that will make your taste buds dance!

Confection Menu

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Chilling Your HeartSlushA great frozen all-time drink that is sure to quench your thirst that comes with our cool straw flasks taking you to a different world of ice storms, blizzard, sub-zero temperatures!

Ice CreamOne of Popcorn-Place’s proud creations. Imagine a rich creamy vanilla ice cream swirling around our best-selling caramel popcorn showered with choice of trinkets, once tried always wanted!

Frozen Yogurt & SorbetGet ready to be blown away for a fro-yo cold fresh treat, creamy and boldly comforting.

Soft and Healthy Fresh DrinksSip your way to a better mood, stronger mind and body with our energy-boosting and detoxifying soft and healthy drinks.

Confection Menu

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Our Stores ModelsFlagship StoreOur flagship stores leave a bold statement with a lasting impression at first glance of authentic Los Angeles Experience. It showcases a thorough detail of our brand identity above all. Includes 2 popcorn warmers, slush machine, cold display, cold confections, popping machine, cotton candy machine, salad bar, ice cream machine, crepe machine, mini pancake machine, waffle machine, display fridge, ice machine, caramelizer and drizzling machine. Land area total measurement required must be at least 60sqm.

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Our Stores ModelsPopcorn-Place StoreMall Branch

Typically a smaller version of the flagship store but complete in terms of all the machines and equipment. Minimum36 sqm.

Popcorn-Place KioskMall Based

Generally equipped with machines and equipment except those used for the hot confections such as crepe, waffle and pancake machine. Minimum 20 sqm.

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3x2 size 6x6 size4x4 size

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The Popcorn-Place Truck

Our Stores ModelsPopcorn-Place WagonIndoors & Outdoors

Houses 1 popcorn warmer, cold confections and slush and cotton candy. Minimum 10 sqm.

Popcorn-Place Express KioskSleek and trendy, our Express Kiosk is equipped with loads of popcorn warmer, waffle, pancake, crepe, cotton candy, slush machine, ice cream, POS, popping machine, pre-coned popcorns and tins. Minimum 4 sqm.

Popcorn-Place Gift KioskOur classy kiosk stands provides a well-deserved wheel out of our gourmet popcorn cones and tins of all sizes, ideally for airports. Minimum 4 sqm.

Popcorn-Place TruckIndoors & OutdoorsThis out-of-the-box concept of a mobile kiosk designed to cater to major events can serve thousands of pre-coned popcorns and tins. Minimum 18 sqm.

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PackagingGourmet Popcorn ConesUsing state-of-the-art technology, we make sure our products reach the customers in perfect quality, served fresh which come in three different sizes.

Gourmet Popcorn TinsOur classy and multi-functional reusable tins are sure must-have for sharing our gourmet popcorns with everyone.

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Our Productionith over 1,000 sqm space, our production area houses fully automated machineries and state-of-the-art technology.

Considered as the most “sacred” station, we are bound to adhere to the strictest standards set by HACCAP and ISO.Keeping our fingers on the pulse of the market, we start off from careful selection of the finest raw materials, down to going in great lengths in terms of handling/preparation until packaging. Popcorn- Place has likewise made a very stringent selection process of recruitment with top caliber manpower in terms of production and quality control. All these constitute a pivotal role in keeping our business growing and expanding.

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Our Customershen retail customers come into our store, they’re most frequently:

• Treating themselves to a delicious takeaway• Rewarding family members/corporate incentives• Looking for a gift for friends and loved ones• Retail entrepreneurs who infuses our items with their own coming up with a new and better blend of food products (coffee, cakes, ice cream and a lot more)

“Our loyal customers are a heterogeneous microcosm of individuals of all ages and varied profiles, but nonetheless possess a common identity: all of them have a great sense of appreciation of true gourmet in all its aspects.”

Customer Retention Rate 75%

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Our stores are intricately designed to evoke a pleasant sophisticated place of gourmet popcorns and confections tailored-fit for Middle East’s posh style and distinctive taste palates.

Stores in Kuwait• Promenade Mall• Discovery Mall• Mangaf Area• Arabia Mall• Al-Sama Mall• Boulevard Mall• The Avenues• Al Rawda• Liwan Mall• Ajial Mall• Marina Mall• Slayil

Stores in UAE• Mirdif City Centre• Sahara Center

Store Locations

SLAYIL

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1. Aqar Real Estate & Investment Company (Government Hospitals and Gloria Jeans Cafe)2. Sweet Factory3. That Al-Salasil Bookstores (Kuwait Airport - Duty Free)4. Trolley Stores5. Kidzania6. Scoop A Cone7. Vibes Coffee8. Blendz Corporation9. Quick Basket10. Masby Company 11. Trampo12. Gulf Bank (Jahra)13. Coco Drops and Coffee14. Esquires Coffee15. Ahmadi Hospital16. Sandwich Bar17. Lulu Qurain18. Wonder Village19. Discovery Park20. Red Bull Kart21. Baroue Let’s Play22. American University of the Middle East

Our Business Partners

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Corporate ClientsOrganizations and sales reps have discovered our popcorn as an ideal treat to share with their employees and clients. In addition, you’ll work to partner with colleges, hotels, non-profits and more to develop custom co-branded flavors that capture the essence of their brand while strategically extending your store’s reach.

Special EventsOur “Popcornival” concept especially made for caterings and events is a sure hit. Above all, we can customize our packaging should the client wishes to. Generally, we make sure that we deliver customer’s expectations cognizant to our high standards.

Online / Delivery CustomersIn addition to traditional walk-in sales, we provide multiple avenues for our customers. Popcorn-Place has a growing web presence at www.popcorn-place.com and a dedicated delivery hotline (Talabat Delivery) ensuring that we are available whenever the customers need us.

Grow with Us

“Our products are distributed across multiple revenue tributaries that intersect to bring in more purchases to your store.”

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Contact UsOffice 6, Floor 4

Al Refai Tower, Tunis Street

Block 9, Hawally, Kuwait

Trunkline: +965 2286000

Fax: +965 22282590

Email: [email protected]

Popcorn Place Company Profile

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