Let’s get Poppin’ on Social Media

Reganie Smith-Love

The Case for Social Media

• Social media is the #1 activity on the web.• If Facebook were a country it would be the 3rd

largest. • 90% of consumers trust peer

recommendations • In 2010 Facebook surpassed Google as the

most visited website on the Internet.

The Case for Social Media

• Social Media is “free” • Engage you customers, get feedback • Observe the conversation• Create a dialogue• Improves SEO (search engine optimization)• Create your voice, build your brand• Schedule your posts • Add value

What you need to think about first…

• Why social media?– Develop goals and objectives, work with a purpose

• Define your audience!– Established partnerships, schools, school

boards/districts, parents & family– What is your audience’s needs?

• Select a theme for your strategy. – Awareness? Sales? Loyalty? – Yes some of these goals will overlap, and lead to the

others, but stick with one!

The recommendation

• Let’s start with Facebook & Twitter• Find your social media audience before you

expand – Moms liking your page? Expand to Pinterest! – Youth likes your page? Expand to Instagram!

Twitter

• 140 characters max.• Great for short messages, updates, news• Engage audience and post often • Get creative…

Popping

Where to start…

• Find your audience and allies – they’re already there!• Fresno Unified - @FrensoUnified• Clovis Unified - @clovisusd• ChooseMyPlate.Gov - @MyPlate• President’s Council - @FitnessGov• Popcorn News- @popcorn• UC CalFresh Fresno - @UCCalFreshFC

Start Tweeting…

Tweet about:• Fun popcorn &

snacking news/facts• Healthy food products • Twitpic – children

enjoying their tasty snacks

• The philanthropy you do, like providing scholarships!

Where to Start…

• Facebook “pages” can like other pages! Just like following accounts on Twitter, find your niche:– School districts, after school programs, healthy

eating advocates• Take advantage of Facebook recommendations– Remember: 90% of consumers trust peer

recommendations • Take advantage of the visual nature of

Facebook with images and photo albums.

Start posting on Facebook

The Popcorn ManIs your family following the new USDA food plate? Take a look at the plate and requirements: http://www.choosemyplate.gov

Engagement

• Contests & questions – Be careful – follow Facebook guidelines!

• No “like” for a prize• Use 3rd party programs

– Contest ideas• Name the Popcorn Man (mascot) • “Pop” Culture Trivia (Popcorn Culture: about Popcorn, the

company, etc.)

• Prizes – Give out some snacks, shirts and other tchotchke you

have (the coolest pens in the world, perhaps?)

Examples of successful Social Media

More awesome examples

Measurement & Analytics

• Why analytics? – What do all those likes and RTs mean? – Why did that post get last likes than this one? – Who clicked on this post?

• Top analytic tools? – Facebook insights – URL shorteners

What is in a name?

Integrate the brand