POP SLIDER Thad Ward, Leo Lebedev, & Travis Stewart.
-
Upload
rolf-richardson -
Category
Documents
-
view
223 -
download
0
Transcript of POP SLIDER Thad Ward, Leo Lebedev, & Travis Stewart.
POP SLIDER
Thad Ward, Leo Lebedev, & Travis Stewart
Product Description
Our product is: In car device that delivers soda to the
driver with the click of a button. It is installed under the car and is
installed by the dealerships. There is a refrigeration system that will
keep beverages cold. Compressed air tubing that will shoot the
can up to the front seat.
Positioning Target market is to dealerships:
Such as SUV's, luxury cars, mini vans, ect.
Competitors are: Other luxury products. Mini fridges.
Higher price. More features. Unique Product.
Market Research
We used: Surveys Marketing information system Focus Groups
Secondary Method: Census Data
Do you prefer cans or bottles?
0
1
2
3
4
5
6
cans bottles neither both
How much extra would you pay for this product?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
100-300 300-700 700-1000 1000-1500 other
Packaging
Package description: Heavy Each Part Wrapped in Styrofoam Each part boxed and placed inside bigger
box and labeled for protection. Instruction Manuel inside for easy set-up. Standard brown box. (no design)
•Instructions
•Manufacturing info
•Logo
•Weight Warning
•Example pictures
Pricing $500 to dealerships. $700 to consumers. Pricing reason
Refrigeration system-$200 Tubing + Compressor-$200 Profit- $100
Competitors- In car fridges
Pricing Strategy- Skimming strategy
Promotion Personal Selling – Meetings with dealerships
and show them our product. Mass Selling –Advertising our product at
expo’s. Publicity/P.R. – Having our product reviewed
by and automobile-products website. Sales Promotion –This plays a huge role
because the dealerships are all the middle men.
Promotion.
Personal Selling Better first impression. Sell your idea in mass quantity. Better Advertising. Examples, ect.
Promotion Mass selling – Selling in mass quantity to
the dealership. Personal selling – dealerships at Expo’s,
in meetings, ect. Sales Promotion – no sales promotion. Public relations – release to the press
right when it comes out.
Distribution. Single channels Indirect selling, dealerships being the
middle man. Selling to car dealerships:
Ron Tonkin Ford Honda GMC Dodge Chevrolet.
Distribution
Why Ron Tonkin Ford, Honda, GMC, Dodge, or Chevrolet? All SUV sellers. SUV’s being our target market.
Why Indirect and not direct? Hard to install product without equipment. Less chance of damage to cars. More profit.
POP SLIDER
Why should you buy Pop Slider? Very convenient Cheap Easy to use Fun Unique Safer
The End
Thank you