7/30/2019 pooran23

1/7

A

SUMMER TRAINING PROJECT REPORT

ON

ROLE OF BRANDING IN CUSTOMER

SATISFACTION

AT

Submitted in partial fulfillment of the requirement

For the award of degree

Of

MASTER OF BUSINESS ADMINISTRATION

SESSION (2012-2013)

SUBMITTED TO: - SUBMITTED BY:-

Ms. Anshika Sharma Pooran Singh

Asst.Professor MBA 3rd Semester

Roll No. 11021142

7/30/2019 pooran23

2/7

IFTM UNIVERSITY MORADABAD

ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly

contributed in the development of this work and who influenced my thinking, behavior,

and acts during the course of study.

I express my sincere gratitude to Mrs. Manjula Jain (Director,School of

Business Management for providing me an opportunity to undergo summer training at

Trustline Securities Ltd.

I am thankful to Ms. Anshika Sharma (Project Guide) for her support,

cooperation, and motivation provided to me during the training for constant inspiration,

presence and blessings.

I also extend my sincere appreciation to Mr. Rachit Agarwal (Central

Manager, Reliance securities) & Mr. Shailendra Kumar Vishwakarma (Head-

Customer Service Executive and ops, Reliance Securities Pvt. Ltd) who provided his

valuable suggestions and precious time in accomplishing my project report.

Lastly, I would like to thank the almighty and my parents for their moral

support and my friends with whom I shared my day-to-day experience and received lots

of suggestions that improved my quality of work.

(Pooran Singh)

ii

7/30/2019 pooran23

3/7

CERTIFICATE OF ORIGINALITY

I Pooran Singh Roll No.11021142 a full time bonafide student offirst year of Master of

Business Administration (MBA) Programme of IFTM University, Moradabad. I

hereby certify that this project work carried out by me at and the report submitted in

partial fulfillment of the requirements of the programme is an original work of mine

under the guidance of the industry mentor Mr. Rachit agarwal Sales Manager Relaince

securities.city Moradabad and faculty mentorMs. Anshika Sharma, and is not based or

reproduced from any existing work of any other person or on any earlier work undertaken

at any other time or for any other purpose, and has not been submitted anywhere else at

any time.

( )

Date:__________________

iii

7/30/2019 pooran23

4/7

CERTIFICATE OF THE COMPANY

iv

7/30/2019 pooran23

5/7

EXECUTIVE SUMMARY

The project work is pursued as a part of MBA summer training at IFTM

University, Moradabad. It is undertaken as a traineeship at Reliance Securities Ltd. The

project is done under expert supervision and guidance of Mr. Rachit Agarwal (Center

Manager Reliance securities Ltd ).

One of the many things people always want to know about the stock market is, "How do I

make money investing?" There are many different approaches; two basic methods are

classified as either fundamental analysis or technical analysis. Fundamental analysis

refers to analyzing companies by their financial statements found in SEC Filings,

business trends, general economic conditions, etc. Technical analysis studies price actions

in markets through the use of charts and quantitative techniques to attempt to forecast

price trends regardless of the company's financial prospects. One example of a technical

strategy is the Trend following method, used by John W. Henry and Ed Seykota, which

uses price patterns, utilizes strict money management and is also rooted in risk control

and diversification.

Additionally, many choose to invest via the index method. In this method, one holds a

weighted or unweighted portfolio consisting of the entire stock market or some segment

of the stock market (such as the S&P 500 or Wilshire 5000). The principal aim of thisstrategy is to maximize diversification, minimize taxes from too frequent trading, and ride

the general trend of the stock market (which, in the U.S., has averaged nearly 10%/year,

compounded annually, since World War II).

Finally, one may trade based on inside information, which is known as insider trading.

To best monitor your investments

Examine carefully and promptly any written confirmations of trades that you receive from

your broker, as well as all periodic account statements. Make sure each trade was

completed in accordance with your instructions. And check to see how much commission

you were charged, to make sure it is in line with what you were led to believe you would

pay. If commission rates are to be increased, or if charges such as custodial fees are to be

imposed, you should be informed in advance.

If securities are held for you in street name, you may request that dividends or interest

payments be forwarded to you or put into an interest-bearing account, if available, as soon

as they are received, rather than at the end of the month or after some other lengthy period

of time.

v

http://en.wikipedia.org/wiki/Fundamental_analysishttp://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Fundamental_analysishttp://en.wikipedia.org/wiki/Financial_statementshttp://en.wikipedia.org/wiki/SEC_Filingshttp://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Trend_followinghttp://en.wikipedia.org/wiki/John_W._Henryhttp://en.wikipedia.org/wiki/Ed_Seykotahttp://en.wikipedia.org/wiki/Insider_tradinghttp://en.wikipedia.org/wiki/Fundamental_analysishttp://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Fundamental_analysishttp://en.wikipedia.org/wiki/Financial_statementshttp://en.wikipedia.org/wiki/SEC_Filingshttp://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Trend_followinghttp://en.wikipedia.org/wiki/John_W._Henryhttp://en.wikipedia.org/wiki/Ed_Seykotahttp://en.wikipedia.org/wiki/Insider_trading

7/30/2019 pooran23

6/7

Periodically, ask yourself the following questions about your investment:

Is this investment performing as I was told it would?

How much money will I get if I sell it today?

How much am I paying in commissions or fees?

Have my investment goals changed? If so, is the investment still suitable?

vi

7/30/2019 pooran23

7/7

TABLE OF CONTENTS

Chapter No. Chapter Name Page No.

Acknowledgement ii

Certificate of Originality iii

Certificate from Company iv

Executive Summary v

Chapter 1 INTRODUCTION 1

Chapter 2 COMPANY PROFILE 19

Chapter 3 OBJECTIVE OF STUDY: 39

Chapter 4 SCOPE AND RATIONALE OF THE STUDY 41

Chapter 5 REVIEW OF LITERATURE 43

Chapter 6 RESEARCH METHODOLOGY 50

Chapter 7 DATA ANALYSIS AND INTERPRETATIONS 53

Chapter 8 RESULTS AND FINDINGS 68

Chapter 9 DISCUSSIONS 70

Chapter 10 CONCLUSIONS 72

Chapter 11 SUGGESTIONS AND RECOMMENDATIONS 74

Chapter 12 LIMITATIONS OF THE STUDY 76

BIBLIOGRAPHY --

ANNEXURE:

o ANNEXURE I QUESTIONNAIRE --

vii