TEAM 10TEAM 10Victoria India Service Design Jam

Aanchal MehtaAkshata Malhotra

Disha Kaushal Jaskeerat Bedi

Roli AgrawalSimran Chopra

Suvani Suri

Brainstorming

As we started brainstorming, we explored the various aspects of growth and the different words which come to our mind regarding it. Some very in te res t ing dimensions came up and we narrowed down on the consequences of excessive growth, leading to which in turn becomes

for the society.

saturation

negative growth

What is growth?

Areas of growth?

What are the effects of growth?

IdeationTaking forward the aspect of n e g a t i v e g r o w t h , w e conceptualized on services that resource ultilization. This tackles the problems relating to over consumption- like crowded city areas, heavy t r a f f i c , o b e s i t y , o v e r population, psychological traumas, pollution etc.

Control & Balance

What are the problems faced by society?

Who are the people involved?

How can we bring value to them?

Conceptualizing

The highlighted issues in the i d e a t i o n p h a s e w e r e increasing pollution and awareness about saving resources. Technological advancement has made people’s life easier but has also resulted in loss of interaction beyond virtual space. So our concepts revolved around awhere people could benefit from each other and at the same time contribute to the environment and society.

platform

How do people connect?

What are the ways of saving energy?

How does it relate to people’s lives

How does it benefit at an individual & society level?

Final Concept

The final concept is a unique

which

caters to the burgeoning

demand for public transport

and commuting services in

the urban scenario.

The service provides a

platform where people can

find and connect with

people going to the same

d e s t i n a t i o n , t h e r e b y

reducing traffic, saving

energy, saving money and

create a social connect.

car pooling service

Control pollution

traffic jams

Anti-consumerism

Social interaction Convenience

Hassle free

fast access

Sustainable Environment

Mobility

beyond virtual space

Companionship

Save Fuel

Optimize ResourcesSafety

Security

Carbon Footprint

SharingHappiness

Comfort

How do people connect?

What are the ways of saving energy?

How does it relate to people’s lives

How does it benefit at an individual & society level?

Concept detailing The service is introduced only

through . This

ensures a trust circle of the

members as all members

know each other directly or

indirectly. It involves a

and the

transactions are through a

, that can be used

for al l local modes of

transport. The rates are

s t a n d a r d i z e d a n d

dependent on the distance.

Flexible plans and schemes

will be available according

to client preferences and

choices.

The car owner will be getting

besides the

money for petrol expenses. In

case of unavailability of car

owners, cab and other

modes of transport can be

used on a sharing basis.

friend invitations

registration fee

smart card

extra points

What is the Unique Selling Point?

How does it work?

What will be the revenue model?

How do we introduce the service?

What will be the touchpoints?

What are the constraints?

CCC

onnect.ommute.onserve.

Availability

Mobile:SMS (for basic phones)

Mobile applications for smart phones

Website

service flow

Proposed interface

Web interface Mobile Application