Ponte vedra inn___club

21
Florida's First Coast of Golf Ponte Vedra Inn & Club

description

 

Transcript of Ponte vedra inn___club

Page 1: Ponte vedra inn___club

Florida's First Coast of GolfPonte Vedra Inn & Club

Page 2: Ponte vedra inn___club

Chart was not exported from SlideRocket

YTD Golf Rounds Played - 2013

Page 4: Ponte vedra inn___club

Double-click to enter title

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Page 5: Ponte vedra inn___club

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Page 6: Ponte vedra inn___club

Responsive Design

28% of all visitors access site utilizing mobile devices

Page 7: Ponte vedra inn___club

Chart was not exported from SlideRocket

Book Packages Click Through Comparison YTD October - June

2011 - 12 Total = 7832012 - 13 Total = 1,240 +58%

Page 8: Ponte vedra inn___club

Book Rooms Only Click Through Comparison YTD October - June

Chart was not exported from SlideRocket

2011 - 12 Total = 3792012 - 13 Total = 491 +29%

Page 9: Ponte vedra inn___club

Chart was not exported from SlideRocket

Click Through Comparison YTD October - June Ponte Vedra Inn & Club - Ocean Course 2011 - 12 Total = 413

2012 - 13 Total = 824 +99%

Page 10: Ponte vedra inn___club

Chart was not exported from SlideRocket

2011 - 12 Total = 4952012 - 13 Total = 757 +52%

Click Through Comparison YTD October - May Ponte Vedra Inn & Club - Lagoon Course

Page 11: Ponte vedra inn___club

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Page 12: Ponte vedra inn___club

Met Golfer November/December 2014

Page 13: Ponte vedra inn___club

MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation

Page 14: Ponte vedra inn___club

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Page 15: Ponte vedra inn___club

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Page 16: Ponte vedra inn___club

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

Page 17: Ponte vedra inn___club
Page 18: Ponte vedra inn___club

Visit Florida's Golf Publication

Page 20: Ponte vedra inn___club

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Page 21: Ponte vedra inn___club

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning