REALIDAD DE CAMBIO

#10 CLAVES PARA CONECTAR CON EL NUEVO VIAJERO

#1

MOBILE - “ALL IN”

By 2016 nearly 37 million of americans will have booked travel using their mobile device.

By 2016 nearly 37 million of americans will have booked travel using their mobile device.

#2

SPONSORED CONTENT

 Editorial FirePower to help brands tell great stories.

Brand Storytelling

Sponsored content

Native advertising

#3

TRAVEL MARKETING GOES VIRAL.

#4

NEW MEDIA. NEW WAYS TO PROMOTE

#5

BIG. BOLD. VISUAL

“Content is still king, but visuals reign."

#6

VIDEO: THE NEXT FRONTIER

Keeping California

top-of-mind as a travel destination.

A strong video strategy can help brands reach, inspire and engage

today's digitally savvy traveler in more ways than ever before

TODAYS TRAVELLERS….

Spend more time than ever watching videos on YouTube

Use YouTube as a primary source for travel inspiration

Watch travel videos across devices

Ages 18 to 24 subscribe to content focused on inspiration for future travel (video blogs)

Ages 25 to 64 subscribe to content to help them plan current travel (reviews, travel brands and travel networks)

Watch video content in other categories during travel research (restaurants, spas and beauty services, finance, extreme sports, and cooking and recipes)

#7

TRAVEL BRANDS REIMAGINE THEMSELVES AS LIFESTYLE CONNOISSEURS

“Millennials seek deeper connections to brands values and the

lifestyles that they represent”

“People will pay more for a brand that believes in something.”

Devin Liddell, Principle Brand Strategist at Teague

#7

SEMANTIC SEARCH

The chance to understand exactly what a traveler wants

#8

VIRTUAL TRAVEL EXPERIENCES

#9

INCREASE OF CONSUMER TECH

Personalized virtual assistants that remember your preferences and join in on the road.

Our individual e-agent.

#10

SHARE INSPIRING STORIES

 ”Traveling–it leaves you speechless, then turns you into a storyteller.”

Ibn Battuta

                 CIRCLE    LINE Digital Storytelling Agency

@martaalonso www.circleline.es @circlelinees