Pomelo Logistics 27 Nov 2011
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Transcript of Pomelo Logistics 27 Nov 2011
Project Title :
Development of Quality Pomelo for
Export : Pomelo Logistics and Supply
Chain Management in Samut
Songkram Province
Assoc.Prof.Dr.Tippawan Limunggura
King Mongkut’s Institute of Technology Ladkrabang
Farmer Cooperator : Mr.Vanchai Khon-ngam
Department of Agricultural Extension
Background of the Project
Rate of Change
70’s 80’s 90’s 2000
Economies of ScaleVertical Integration
JIT / TQMComputer Integrated Mfg.
Empowerment
Re-engineeringContinuous Improvement
Virtual OrganisationSupply Chain Mgmnt
Changes in World Business System
Background of the Project:
• Pomelo is high potential crop to
increase income and alleviate poverty for
Thai farmers. It is very famous in Samut
Songkram Province. It was promoted for
domestic and export.
• Planting area of pomelo in Samut Songkram
Province were 2,400 hectares, concerning
with 3,828 farmer families.
• Logistics and supply chain management will
develop significant benefits to them.
Increase efficiency and effectiveness in the
process of logistics and supply chain
Provide apply information technology and
communication system in order to reduce
steps and time of the process
Objectives
• To develop pomelo logistics and
supply chain management in Samut
Songkram Province
• To analyze cost, added value
• To transfer knowledge of logistics
and supply chain management to
pomelo farmers
Methods• Conduct the team meetings
• Design research instrument: Qualitative & Quantitative Research
participatory action research in-depth interview, meetings, focus group,
structure interview and questionnaires
• Collecting data
• Analyze data
• Conduct farmer participation
• Conduct the training program for pomelo farmers in order to transfer
knowledge and innovation of logistics and
supply chain management in Samut
Songkram Province
• Produce agricultural media
Plans Actions Activities 2010 2011 2012
Project Preparation
Collecting data
Data Analysis
Media production
Study visit
Training
Writing report
Process/Results
• Meeting
Farmer Participation in Media Production
• Website Development of Farmer Group
“Pomelo Quality Development”
http://grapefruit-samutsongkram.com
Pretest
Pre Post Test ( Internet,Website)
Training Program
• Internet website
Farmer Participation in Website Development
Website Design Evaluation by Experts
Website Design Evaluation by Experts
Website Content Evaluation by Experts
Collecting Data
Logistics & Supply Chain Management
Structure interview•
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Profile of Respondents
• Female 51.2
• Av. Age 54.0 yr.
• Family member 3.9 person
• Family member for pomelo 2.0 person
• Experience on pomelo cul. 17.9 yr.
• Own land 85.4
• Pomelo training 95.1
• Own budget for pomelo pro. 82.9
Pomelo Production System
• Kao Yai Var. 100.0
• Self propagation 90.2
• Size of pomelo field / household
1.2 Hectare (7.7 rai.)
• Spacing 5.0 x 5.8 meter
Activities in 2010-2011
• Pruning 95.1
• Watering by springer 53.7
• Watering by tube 34.2
Training Program
• Logistics & Supply Chain Management
Continuous activities• Collecting data at the downstream,
posttest (website knowledge),
customers users evaluation
• Analyze data : eg. cost and efficiency
analysis , pre & post test comparision
• Training & Visit Program
• To complete the website of farmer
group by participatory approach
• Writing report
Pomelo Logistics and
Supply Chain Management
Application of
Pomelo
Logistics &
supply chain
Management
Reduce
cost
C1)Increase
quality
C2)
Energ
y price
Good
transportati
on system
Raw
matterial
s
Manage
ment
Skill
labor
Logisti
cs &
supply
chain
knowle
dgeEffective
inventory
System
Create
a
compe
titive
advant
age Effective
distributi
on
systemEffective
use of IT
Gov’t
support
Good
order
manage
ment
After-
sales
service
Thank you for your
kind attention