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Transcript of Pom
Principles of Management
Hatsun Group of Products
Asma Parveen S
2009506016
History:
• The Company was started by R. G. Chandramogan
• He discontinued his education early on to support his family.
• His family sold some property for 13,000 Rupees with which he started RG Chandramogan & Co in 1970.
• In 1986, RG Chandramogan & Co the firm was established as ‘Hatsun Agro Products Ltd
Career Stages
• 1970 : M/s. R.G. Chandramogan & Co. • 1978 : First Arun Ice creams Parlour.• 1986 : March- M/s. Hatsun Foods Private
Limited (HFPL) incorporated as a Private Limited Company
• 1991 : Ice cream Factory (Atlantic) • 2009: Started Arun Ice Cream Parlour in
Various parts of the country.
Motto:
Care doesn't stop with just consumers, through. We've built a strong relationship with our trade partners, marketing associates and even with our dairy farmers; it shows in the level of customer satisfaction that our products bring
Managing Globally:It has its branches in
USA, England, Brazil, Russia,
Korea,
South Africa, Australia
Highlights:
• India's largest private sector company in the Dairy Industry
• Dairy ingredients exported to 38 countries in the American, Middle East and South East Asian Markets
• Holds Quality Standard Certifications ISO 9001 & ISO 22000
• Arun Ice creams, the Largest Selling Ice Cream in South India.
POLICIES:
• Adopting Quality and Food Safety Management System.
• Maintaining Timely Delivery.• Good working atmosphere and culture.• Communicating relevant food safety issues
throughout the food chain.• Ensuring best Quality Products and value for
Customer's money.
Business objectives
• Build Brands Worthy of Customers Trust• Maximize Return to all Stakeholders through
Continuous Improvement• Develop People to Deliver the Above
-The success of Arun Ice Creams has been taken as a case study in 2006 IIM-Ahemadabad .
ORGANISATION STRUCTURE:
1. Board of Directors.
2. Executive Directors
3. Non Executive Directors
4. Code of Conduct
BOARD OF DIRECTORS:
• The Board of Directors of the Company has an optimum combination of Executive and Non-Executive Directors
• The Company is managed by Managing Director, Joint Managing Director and Executive Director - subject to the superintendence, control and direction of the Board of Directors.
EXECUTIVE DIRECTORS:
• Shri R.G. Chandramogan, Chairman & Managing Director
• Shri K.S. Thanarajan, Joint Managing Director
• Shri C. Sathyan, Executive Director
NON - EXECUTIVE DIRECTORS:
• Shri. P.Vaidyanathan - he takes care of finance department.
• Shri. Kirti P Shah - he takes care of Marketing department.
• Shri. S.Thiagarajan - he also takes care of the finance department
• Shri. B. S.Mani - he takes care of the advertising department.
RECRUITMENT:
• They recruit rightly skilled individuals from all over the country and groom them to be successful professionals.
• We also offer our employees the opportunity to grow within the organization through our internal recruitment program.
Motivation And Satisfaction:
• Incentives were given to the employees based on their performance.
• Every month “Best Employee for the Month”
will be selected • There is free coupons for the employee like
arokya milks,ice cream coupons etc when they are awarded for best performance.
Planning Operations
White Gold Project:• Five acres of land for a farm fodder
production• A minimum of 25 animals, optimal is 30-40 • Agronomy and veterinary assistance from
first planning, to shed modelling, to animal selection, to feeding program. Free advice and direction every step of the way
• 24 hours green fodder and water
The Friend to Farmers
• Hatsun understands that its strength lies in consolidating its source – the dairy farmer
• Our development policies are always based on building a strong bond with the farmer.
Services:
• Introducing farmers to banks to help the financing
• Sending veterinary doctors to visit the farmers regularly
• Educating farmers breeds, cross fertilization, health care, and productivity
• Providing cattle feed at procurement costs and encourage farmers to cultivate fodder crops
• Conducting training camps, discussions and seminars for the farmers
Budget Control:
• INR 2127.30 lakhs in 1997-98.
• INR160470.90 lakhs in 2011-12.
Brands:
• Arokya Milk• Arun Ice-Creams• Hatsun Milk Products• Ibaco Ice-Creams• Hatsun
Products
Milk Products:
Butter Cooking Butter Rich Curd Lite Curd Classic Curd
Dairy Whitener Skimmed Milk Powder Paneer No Fat Milk Tonned Milk Variety Butter Milk
Success Secret:
Summary:
Despite cementing its position as the largest private sector dairy in India, Hatsun's philosophy is quite simple: Show a genuine care for the consumers.
This principle has propelled the company for over 4 decades, and it would like to believe that the same force will power Hatsun to greater heights in the coming years.
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