POM-Brand Analysis KTM 450 SX-F
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Brand Analysis Brand Analysis KTM Motorbike KTM Motorbike Wong Ling Cheng (BEN) SCKL-00037085 DIM
Transcript of POM-Brand Analysis KTM 450 SX-F
Brand AnalysisBrand AnalysisKTM MotorbikeKTM Motorbike
Wong Ling Cheng (BEN)SCKL-00037085
DIM
KTM 450 SX-F
Austria, Europe
“Kronreif, Trunkenpolz, Mattighofen” (The two founders’ names and the place where it
all began)
1934-Austrian engineer Hans Trunkenpolz opens a metal-working shop in Mattighofen, Austria. The name of the business is Kraftfahrzeuge Trunkenpolz Mattighofen
1951-The company’s first motorcycle is developed – the R100.
1953-The company becomes officially known as ‘Kronreif, Trunkenpolz, Mattighofen’ (KTM). A team of 20 employees is producing three motorcycles per day.
1954-The 100th KTM motorcycle is delivered.
HISTORY
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