POLO CUP 2015 Sponsor Presentation Eng
description
Transcript of POLO CUP 2015 Sponsor Presentation Eng
![Page 1: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/1.jpg)
![Page 2: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/2.jpg)
![Page 3: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/3.jpg)
3
• 2015 rally monoseries
• Covering
• Information on monoseries
• Organization of monoseries
• Partnership proposal
PRESENTATION PLAN
![Page 4: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/4.jpg)
![Page 5: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/5.jpg)
5
• 7 events
• 15 rally Volkswagen Polo cars
• 30 crews
• Thousands of spectators at events
• Tens of thousands of fans on the Internet
2015 RALLY MONOSERIES
![Page 6: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/6.jpg)
![Page 7: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/7.jpg)
7
• Staff per event
• 3-4 video operators
• 5-7 photographers
• Observer
• Journalist
COVERING
![Page 8: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/8.jpg)
![Page 9: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/9.jpg)
9
• Helicopter shooting
• On-board cameras (2 per car)
• Live Instagram reports
• On-line photos
• Live news: Facebook, Vkontakte, Twitter
COVERING CLOSER TO SPECTATORS
![Page 10: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/10.jpg)
![Page 11: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/11.jpg)
11
• Promo video 1-2 minutes
• Event overview video 5-7 minutes
• 15-20 news at academyrally.ru (text 2000-3000 symbols, photo, video)
• 2000-3000 photos
• Newsletter mailing
COVERING CONTENT PER EVENT
![Page 12: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/12.jpg)
![Page 13: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/13.jpg)
13
• Articles in media (from media crews)
• Articles in media (after press tours)
• TV and Radio reports
• Information in local media
• Advertisement in event area
COVERING THIRD-PARTY COVERING
![Page 14: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/14.jpg)
![Page 15: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/15.jpg)
15
• Print advertising in Volkswagen dealers’ centres (brochures)
• Roll ups in Volkswagen dealers’ centres
• Articles in Volkswagen Magazine (4 times a year)
• Interaction with journalists (Volkswagen press-attaché)
• Information on monoseries on official Volkswagen web sites (sites, social networks, YouTube)
• Video on monoseries at Volkswagen dealers’ centres
COVERING VW ASSISTANCE
![Page 16: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/16.jpg)
![Page 17: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/17.jpg)
17
• Leaflets - 100 000 pcs
• Brochures 50 000 - 70 000 pcs
• Calendars - 5 000 pcs
• Co-driver notebooks - 1 000 pcs
ORGANIZATION
![Page 18: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/18.jpg)
![Page 19: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/19.jpg)
19
• Administrative personnel - Project director - Project manager - 2 project coordinators
• Technical personnel - Design engineer - Mechanical engineer - Engine engineer - 10 mechanics
ORGANIZATIONSTAFF
![Page 20: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/20.jpg)
![Page 21: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/21.jpg)
21
• 10 tents• 20 flags• Fence for service area• Portable tables and chairs• Support cars: - 3 Volkswagen Amarok - 5 Volkswagen Crafter - 2 Volkswagen Multivan• Catering area• Journalists area• Press-wall
ORGANIZATIONSERVICE AREA (BRAND BOOK)
![Page 22: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/22.jpg)
![Page 23: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/23.jpg)
23
• FIA homologated drivers overalls - 50 pcs
• Mechanics overalls - 50 pcs
• Helmets - 50 pcs
• Racing underwear - 50 sets
• Co-driver bags - 30 pcs
ORGANIZATIONCREWS EQUIPMENT (BRAND BOOK)
![Page 24: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/24.jpg)
![Page 25: POLO CUP 2015 Sponsor Presentation Eng](https://reader030.fdocuments.in/reader030/viewer/2022020223/579053841a28ab900c8c8a45/html5/thumbnails/25.jpg)
25
• Jacket • T-shirts• Polo-shirt• Shirt• Cap• Wind stopper• Fleece jacket
ORGANIZATIONTEAM OUTFIT
• Backpack• Bag• Shorts• Coat• Hat• Panama• Lanyard