Polling_brochure

POLLING

94% of senior civil servants think suppliers do not understand the needs of the public sector

Discover how your brand and performance are perceived across government

RESEARCH

WE CAN HELPWe partner with our clients to provide primary research to inform strategy, marketing, and public affairs activity.

We are the market leading provider of public sector and political polling, and our research is guaranteed to provide you new insight from government stakeholders.

Our key polling panels include staff from:

• Civil service

• NHS

• Local government

• Emergency services

• Higher and Further Education

• MPs

• MSPs

Our Market Research Society accredited analysts are experienced in helping to design polling that can uncover powerful insight, helping to create authoritative marketing content and position clients as thought leaders.

HOW DO WE DO THIS?Polling services provided by Dods Research are divided into two areas – each with a distinct rationale and unique benefit for clients.

Public Sector Polling

Our own research has shown that senior officials often feel suppliers don’t fully understand the public sector, and therefore fail to effectively tailor their marketing and provision of services.

To remedy this, Dods Research has developed a unique polling service that generates compelling insight for clients seeking to market products and services into the public sector, and gain a greater understanding of how their brands, products and campaigns are perceived.

Our public sector polling involves the following services:

• Question design – our MRS accredited analysts will help to design your polling questions

• Fieldwork – we will field your questions to our panel audiences over a two week period

• Presentation – Results sent to client as a pdf or powerpoint, and can present these results to your stakeholders in person if required

• White paper – Specialist public sector journalists can turn insight from polling into powerful thought-leadership materials

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“Dods know the markets we work in and have unrivalled reach and insight. Their team has always worked creatively to deliver exactly the right service for us.”

Sandra Malone, Director of Marketing, Northgate Public Services

Visit: www.dodsinformation.com/research Email: [email protected] Call: +44 (0)20 7593 5500

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Typical public sector polling clients include:

• Suppliers to government

• IT providers

• Trade bodies

• Health charities

MP Polling

Public affairs professionals increasingly recognise that a data-driven approach to understanding the perspectives of politicians is vital in supplementing their activity at Westminster and beyond.

Dods Research carries out a regular MP polling service, offering an omnibus poll giving both companies in the private sector and NGOs the opportunity to field questions to MPs.

Our typical clients include:

• NGOs seeking to build awareness among MPs of their campaigns

• Companies seeking to bolster their lobbying and public affairs efforts

• Organisations looking to improve the visibility of their campaign at Westminster

WHO DO WE HAVE IN OUR DATABASE?• 650 MPs

• 130,000 local government staff (Including all CEOs, CFOs and CIOs)

• 80,000 Health care professionals (NHS, Central Organisations and Local Groups)

• 65,000 Civil servants

OUR CLIENTS We’ve helped leading global brands to inform their strategy in key political and public sector campaigns, including:

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WHY CHOOSE DODS RESEARCH?Since the publication of Dods Parliamentary Companion in 1832, Dods has continuously evolved to meet our clients’ changing demands.

Data generated through polling has consistently proved critical in informing both marketing campaigns and brand perception in the public sector, and public affairs activity with politicians in Westminster, Holyrood, Brussels and beyond.

Our strong reputation and extensive network of contacts provides us comprehensive access to UK stakeholders, including MPs, peers, MEPs, MSPs, and employees across all areas of the public sector. We also offer full support in drafting questions and analysing the results.

“Within three weeks Dods devised and ran an online survey and undertook targeted interviews to substantiate the online findings. The response was phenomenal, delivering over 5,000 responses. We were very impressed with their speed of response and understanding of our requirements. Dods were a pleasure to work with and we would have no hesitation working with them again.”

Head of Communications & Engagement NHS Leadership Academy


Inform your organisation’s future strategy by commissioning polling

and research from our expert team. To enquire further about the polling

services that Dods Research can provide for your organisation please

email [email protected] or call: +44 (0)20 7593 5500

RESEARCH


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