POLLEN LIFE RETAIL GROUP

POLLEN LIFE shops located in Guangzhou, Chongqing, Shenzhen, Xi’an, Changsha

>WHO IS POLLEN LIFE?

Based in Guangzhou (Canton) POLLEN LIFE is a young and fast grow-ing European multi-brand focused lifestyle retail concept in China.

Mr. Tony Chan, retail entrepreneur since 2005, gathered international experts in retail, sales, branding, design, management and organisa-tion to establish the POLLEN LIFE RETAIL GROUP in 2011.

In 2013 Pollen Life Group plans to open a new one-of-it’s-kind concept flagship store in the city of Guangzhou and expand it’s activities to Beijing.

>POLLEN LIFE BRANDS WE CARRY

>WHAT IS POLLEN LIFE?

• Pollen Life is a Chinese retail concept that pro-actively supports and carries brands• Retail stores focused on European lifestyle and selected European brands• International management team and trained store operators and staff• Retail platform that connects to media, opinion leaders, events, trade fairs

Our Chinese target group

Women 80%, Man 20%Aged group 30 - 50Independent mid-high incomeShoppers for lifestylea productsQuality and experience orientedProfessionals, design focusedDisposable income >1,000US$

>WHICH ARE POLLEN LIFE RETAIL FORMATS?

POLLEN LIFE works on different retail formats such as:

• Flag Ship Stores: Retail Embassy with full category zoning and all brands are represented • Franchise Stores: To expand to 2nd/3rd Tier cities with strong local partners

• Department shop-in-shops: Strategic stores in key cities and high traffic shopping malls

• Furniture shop-in-shops:s Lifestyle strategically located beside furniture and office zones

• Hotel & Resort Boutiques: Specialty stores at exclusive co-branded locations

• Brand Promotion Stores (POS): Focus on branding of POLLEN LIFE i.e. trade fairs

Guangzhou Flagship Store

Brand promotion storeDepartment Shop-in-Shop

>NEW FLAGSHIP STORE FORMAT

Kitchenware

Home Fragrances

Bathware

Home Deco

Children

Stationary & Office

Gadgets

Gifts

Exclusive Food

>WHO ARE POLLEN LIFE BRAND PARTNER?

• With quality products matching our shop categories• With a story and /or a company history to tell to the market and to the media• Who feel home in a European positioned retail concept • Who looking for a professional business partner to become successful in the Chinese market place• Who share our belief that a sustainable success can be achived only by establishing the brand • Who know that joined forces will lead to success

>WHY BRANDING BY LIFESTYLE RETAIL IN CHINA?

• China’s retail potential is huge, complex, dynamic and growing but not mature yet • Branding is a commitment, thus a sustainable partnership by added value: Retail • Retail is a foundation for sales growth, but branding creates real value • POLLEN LIFE is a unique retail concept that supports brand in China

Shanghai - 23MBeijing - 20MChengdu - 14MGuangzhou - 13M

Beijing170,000

Shanghai132,000

Guangzhou157,000

People with over RMB 10 Million (1,2M EUR)

Chengdu24,000

Population

>HOW CAN POLLEN LIFE SUPPORT BRANDS?

• Strategic and highly visual mechandise and brand position in shelf and store• Strong media (print and online) network and frequent con- tent exchange• We tell the right story with the brand by our in-house staff training program• In-store demonstrations and related product-brand events• Partnership with Guangzhou Design Week, China’s leading business design week

Next>

360 branding

>HOW CAN POLLEN LIFE SUPPORT BRANDS? (Continued)

• Develop client loyalty programs and VIP events• Engage our target groups in tailor-made events or sched- uled theme programs• As cluster of European life style brands we create scale and relevance• Secure consistency in retail by our direct supervision and involvement• Clear retail zoning in store concepts reflected by Western brands and VM

>WHAT MAKES POLLEN LIFE UNIQUE?

• We don’t see you as supplier but brand partner• We do not over-push distribution, “brand collection” or expansion China wide• We focus on brands, merchanise and store locations• In-house training and retaining programs for in store sales teams• Our teams consists of marketers, designers and brand experts• International means: cultures, traditions, mentalities, methods, united in one mission• Our stores are a purchase experience in taste (food), smell (home fragrances) and vision (VM)

>WHY POLLEN LIFE FOCUSES ON PEOPLE?

• In-house developed training and retaining programs for

in-store sales teams

• All team members are brand ambassadors that also under-

stand intangible values

• As we grow we keep fostering personal growth and career

perspectives for our people

• Shopping is an experience, our teams enables that by excel-

ling in care and service

• Investing in well instructed people saves cost, increases en-

gagement and adds values

• We care for our people as we do for our brand partners

>HOW CAN YOUR BRAND AND PRODUCTS BENEFIT?

• Brand building and product category growth via retail and branding• By collective branding we reduce individual brand expenses, overhead and investment• Connect to the right shopping malls by experience and connection to other brands• Stand stronger as individual brand amongst other added value European brands • Creating a China wide but cohesive network of retail concepts without the individual cost• Direct and transparent insight in retail in China by our experienced management team• Connect online to view individual sales statistics and shop traffic per brand

“JOIN, SHARE and GROW with US...”

>POLLEN LIFE

• China based retail concept that pro-actively supports and carries brands

• European Life style products and brands with a new story or established history

• Building brands and selling products via retail within a strategic alliance

• An excellent starting point to expand your brand in China’s retail landscape

HEAD OFFICEPOLLEN LIFE RETAIL GROUPOne Link Walk, MF, 230-232 Tienhe road, Guangzhou, China

Successful retail by branding

T +86 139 0284 6354F +86 20 3899 2420E info@pollen-shop.comW www. pollen-shop.com