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Opinions about the Ticket Industry

Over two thirds of General Ticket Users agree that ticket

industry transparency is important, with 68% demanding

disclosure of all Primary market VIP ticket withholding.

Q30:Which is closer to your view?

Additionally

Q32. To what extent do you agree or disagree with the following statement?

Original ticket issuers (such as Ticketmaster, event venues, artists or teams) have

the right to ignore face value pricing, and to sell tickets through a resale market

for much higher prices

General Ticket Users associate Options & Choice andAffordable

more with the Ticket Resale Market than the Primary Market.

Q24-25: Which of the following attributes do you think are associated with the

primary ticket/ ticket resale market? You may select up to 3 attributes. Multiple

responses permitted (up to 3); Ranked by Ticket Resale Market

Confusion over Paperless Tickets

General Ticket Users confuse paperless tickets with electronic

and mobile phone ticket systems. Though 85% initially say the

know very little to a lot about paperless tickets, among tha

group, only 29% can offer a correct definition, unaided.

Q35:How much do you know about Paperless ticketing systems?

Q36: In your own words, please describe what you think Paperless ticketing

systems are. Asked of those who know at least a very little about Paperless

ticketing systems.

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Introduction

In the face of developing ticket system technologies, game-

changing mergers and new players in the ticket industry field,

fans are left to navigate a confusing landscape of ticketing

options. Furthermore, fans rights and free-market principles

deteriorate with the propagation of paperless tickets by primary

ticket sellers.

Penn Schoen Berland, an independent market research and

consulting firm, conducted 1000 online surveys in the U.S. among

General Ticket Users. The purpose of this poll was to understand

General Ticket Users awareness and opinions of Paperless ticket

systems as well as their attitudes about the ticket industry and

ticket rights.

DESCRIPTION OF PAPERLESS TICKETSSHOWN TO ALL GENERAL TICKET USERSPaperless tickets describes a new ticketing technology that has been

implemented for some major artists' concerts (e.g., Miley Cyrus) and b

some major sports teams (e.g., Cleveland Cavaliers and Houston

Rockets). The following describes how the system generally works: Tickets must be purchased online and are often non-transferable.

To gain entry into an event the ticket purchaser swipes the credit card

used to purchase the ticket and presents a government issued ID

rather than presenting a physical ticket.

A receipt with the seat location is printed off and given to the ticket

purchaser. Once purchased, many paperless tickets cannot be given away or

resold.Some ticket issuers allow paperless tickets to be transferred, but only

through their own websites, and often the issuers limit resale prices to the

original purchase price or impose a price cap or price floor on resellers. Paperless tickets cannot be given away or sold or purchased through

any other marketplace (e.g. eBay, StubHub, Craigslist) or through

ticket brokers.

After reading a description of paperless tickets, General Ticket

Users who have purchasedpaperless tickets drops from 40%

to 22%. A jump from 7% to 21% of General Ticket Users who

have never heard of paperless tickets is further indication thathere is confusion over what a paperless ticket is.

Q37:Based on this explanation of paperless tickets, have you?

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STUDY METHODOLOGY: Penn Schoen Berland conducted online surveys in the

United States among 1000 General Ticket Consumers. For the purposes of this

research, all respondents were required to have purchased or listed for sale ticket

for any concert, theater, sporting or cultural event online within the past 12

months. Surveys were conducted June 27th

June 29th

2011.

All numbers shown in this report represent percentages unless otherwise noted.

Columns that do not add up to 100 may be due to removal of other, dont

know responses, rounding of decimals or inclusion of multiple responses.

Questions answered by the full sample of 1000 General Consumers are subject to

a sampling error of plus or minus approximately 2.5 percentage points at the 90

percent level of confidence. This means that in 90 out of 100 samples like the one

used here, the results obtained should be no more than 2.5 percentage points

above or below the figure that would be obtained by interviewing the full

population of the audiences included in this research.

In addition to sampling error, one should bear in mind that question wording and

practical difficulties in conducting surveys can introduce error or bias into the

findings of opinion polls.

*Detailed audience definitions available upon request

Opinions about Paperless Tickets

Opinions about paperless tickets are split. Fewer than 1 in 5

General Ticket Users think paperless tickets arevery good for

consumers, strongly supportpaperless tickets and are very likely

to purchasepaperless tickets.

Q39:Based on what you just read, to what extent do you think paperless tickets,

as explained above, are good or bad for consumers?

Q40: How strongly do you support or oppose paperless tickets as described above?

Q41: How likely would you be to purchase paperless tickets as described above?

General Ticket Users worry about paperless ticket restrictions.

Drawbacks surrounding inability to give away paperless tickets

are especially concerning.

Q42-52: The following is a list of both positive and negative statements that could

be made about paperless tickets. Considering each statement, please indicate

how the statement influences your favorability of paperless tickets, if at all.

General Ticket Users see paperless tickets as less convenient

than electronic or hard tickets or just as convenient. Fewer

than 1 in 5 find paperless tickets to be more convenient.

Q53:Which is closer to your view?

Most would not purchase paperless tickets if it meant they

would not be able to give away or resell their tickets.

Q54:Which is closer to your view?

Ticket RightsGeneral Ticket Users overwhelmingly demand full ticket rights,

including control over use, ownership, and ability to transfer or

resell tickets to anyone, through any method or marketplace.

Q26-29:Which is closer to your view?

General Ticket Users believe the ticket industry should uphold

market principles, with market-determined ticket prices. 67%

of General Ticket Users believe that fans who use ticket resale

markets should determine ticket prices.

Q31:Which is closer to your view?

General Ticket Users enjoy the benefits of ticket transferability,

as a majority state they have given away or received tickets in

the past.