Political Ads
description
Transcript of Political Ads
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Political Ads
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Bandwagon • Everybody’s doing it so you
should too!• Generate a positive
mentality• “Polls show…”
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Bandwagon Example
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MUDSLINGING• Attack Ads/Name-Calling
• These advertisements make assertions about the opponent in a variety of unflattering ways
• Negative ads
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Mudslinging Example
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GLITTERING GENERALITIES • Designed to introduce a candidate to
voters• Very positive.• Leave the viewer with a good first
impression• “Working for you”, “Improving
America” “Saving our schools”
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Glittering Generalities Example
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• An attempt by a candidate to appeal to the
average voter that they are just like them.• Not wearing a suit/tie• Doing an everyday task like shopping, walking
down the street, etc.• Candidate may not even appear, only “average”
people are shown talking about him/her
PLAIN FOLKS
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Plain Folks Example
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• The use of a popular symbol to create a
positive image for the candidate or the use of negative or controversial symbols to create a negative image of one’s opponent
• Nice music, beautiful scenery, successful imagery
• Ominous music/Black & White Photos
TRANSFER
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Transfer Example
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• The use of statistics, often in a one-
sided manner. • The omission of information that is
crucial to drawing an informed and balanced conclusion
• “95% of citizens surveyed support this candidate for President”
CARD STACKING
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Card Stacking Example
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Let’s Play a Game!
• I will assign groups randomly• You will write on your white board which
category of advertisement you think it is.• Make sure to talk quietly so other groups do
not hear you• There are 15 Videos
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Glittering Generalities
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Plainfolks
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Mudslinging
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Glittering Generalities
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Transfer
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Card Stacking
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Plainfolks
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Transfer
![Page 23: Political Ads](https://reader034.fdocuments.in/reader034/viewer/2022051700/5681665e550346895dd9e333/html5/thumbnails/23.jpg)
Glittering Generalities
![Page 24: Political Ads](https://reader034.fdocuments.in/reader034/viewer/2022051700/5681665e550346895dd9e333/html5/thumbnails/24.jpg)
Transfer
![Page 25: Political Ads](https://reader034.fdocuments.in/reader034/viewer/2022051700/5681665e550346895dd9e333/html5/thumbnails/25.jpg)
Plainfolks
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Transfer
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Plainfolks