Polaroid at CES 2015
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Transcript of Polaroid at CES 2015
January, 2015
Six Gadgets You Thought Were Dead Are New Again at CES 2015
Polaroid instant cameras: The company that helped catalyze con-sumer photog-raphy thanks to its instant-film cameras has been mostly nonex-istent from the iPhone era. Polar-oid's big effort at CES this year is a total throwback. The company will try to sell Snapchat-addicted mil-lennials on the promises of physi-cal pictures. The Socialmatic re-sembles an old Polaroid instant film camera — or ask a kid, and she'll tell you it looks like the Insta-gram logo — but it has a photo printer built-in. Polaroid is also selling wireless printers to quickly spit out pictures taken with a smartphone.
Read Full News Article: http://www.bloomberg.com/news/2015-01-08/six-gadgets-you-thought-were-dead-are-new-again-at-ces-2015.html
Polaroid Ranked #2 in the 20 Most EyeCatching Booths
at CES 2015
FindTheBest
Jan. 7, 2015 We looked at the big picture vibe, not any one feature or prop Standing out at CES is a nightmare. With over 3,500 separate exhibitors and two million net square feet of presentation space, you need much more than a big sign and friendly representatives. With this in mind, we set out to highlight the most eye catching booths across all of CES. In order to pick—and rank—the final 20, we walked a combined five miles, snapped hundreds of photos and took between 12 and 15 water breaks. In order to prevent the big guns from snapping up all the awards, we had a few basic rules.
1) Cleverness is more important than size. Just because you purchased tens of thou-sands of square feet doesn’t mean you earned a spot on this list. 2) The product or brand should come through. Bright lights and loud music are only good ideas if they match the person-ality of the company. No easy outs here. 3) We’re looking at the big picture vibe, not any one feature or prop. How does the whole booth come together?
We’ll start with number 20 and count all the way down to the most eye catching of all. 2. Polaroid
Polaroid nails a combination of modern technology and nostalgic design better than any-
one at CES. With walls of classic Polaroid’s, bright displays with modern photography, and
product models hanging from the ceiling, the Polaroid space is a visual treat. Just like a
good photograph, Polaroid’s space draws your attention from display to display, intention-
ally leaving a gap here, a space there. Superb.
Read Full News Article: http://time.com/3657884/bestboothsces2015/4/4
Winning Numerous Awards Polaroid also took home the Polaroid Cube and Socialmatic Innovation Honoree Awards
It's not likely that the people who once used Polaroid's Instamatic cameras are the company's future, not least of all because they're currently well into their 50s. Their kids, however—also known as Generation Y—are squarely in Polaroid's viewfinder. Its GoPro-chasing $99 action camera, the Cube, was the Minnesota company’s first—and, it says, highly successful—bid for younger consumers. Next up: a mobile, wireless printer that spits out wallet-size images without using ink cartridges. Like the Instamatics of yore, the bulk of the technology is built into the paper.
That’s largely where the similarities end. The simple, clean, white pocket-size printer, dubbed Zip, is
reminiscent of a younger icon—a first-generation iPod—and it is the first of Polaroid's mobile print-
ers that works on iOS. Polaroid once again enlisted the help of the San Francisco industrial-design
firm Ammunition, responsible for the Cube and and led by Robert Brunner, a former Apple designer.
Read Full News Article: http://finance.yahoo.com/news/polaroids-plan-millennials-print-photos-
182152733.html
CNET-SOCIALMATIC CAMERA TURNS OLD SCHOOL POLAROIDS DIGITAL
POLAROID'S PLAN TO GET MILLENNIALS TO PRINT THEIR PHOTOS
BRING INSTAGRAM INTO THE REAL WORLD WITH THE POLAROID ZIP INSTANT PRINTER
CES 2015: POLAROID’S PORTABLE ZIP PRINTER OFFERS FAST, INK-FREE PHOTO PRINTS FROM ANDROID OR iOS.
Bringing the essence of classic Polaroids into the modern era with minimal hassle
As with Kodak, the move towards digital photography wasn’t kind to Polaroid, but under new stew-ards, the company has made some interesting moves. And the Zip is its latest.
Polaroid’s Zip mobile printer is a compact, ink-free way to print a photo from your iPhone or Android phone, and it appears to be an updated version of the PoGo printer from several years back, although it's currently unclear if the changes are more than skin deep.
You’ll use Polaroid’s app - which has an array of editing tools and filters - to get the photo wirelessly to the printer via Bluetooth or NFC, and the image prints out within 60 seconds. It’s a throwback to the iconic and utterly classic cameras Polaroid produced in its heyday, and in more ways that one. Here, it’s all about the paper, which has cyan, magenta, and yellow dyes built in that are activated when the printer heats up. The result is a quality, smudge-free print - and better yet, no need to re-place cartridges.
Read Full News Article: http://www.stuff.tv/android/ces-2015/ces-2015-polaroid-s-zip-offers-fast-ink-free-photo-prints-android-or-ios/news
The Polaroid Socialmatic is finally a reality at CES 2015. Soon to be available in stores, this camera can shoot, print and share your photos on most social media platforms.
CNET-SOCIALMATIC CAMERA TURNS OLD SCHOOL POLAROIDS DIGITAL
INSIDE CES
Melissa Hoistion of R&J Public Rela-
tions displays a tray of new colors of
the Polaroid Cube action cameras.
The camera is splash-resistant, shock-
proof, mountable, and shoots 1080p
HD video. Tim Loehrke, USA TODAY
PetaPixel
Read News Article: http://petapixel.com/2015/01/07/polaroid-announces-new-mobile-printer-new-line-dashcams/
Android Police
Read News Article: http://www.androidpolice.com/2015/01/05/ces-2015-polaroid-announces-zip-instant-mobile-ink-free-printer-soon-shipping-socialmatic-camera/
Tech Crunch
Watch The Video: http://techcrunch.com/
video/polaroid-booth/518586986/
CNN-MONEY
Money-Money
Watch The Video: http://money.cnn.com/
video/technology/2015/01/08/best-of-
ces.cnnmoney/index.html?iid=V_Taboola
TECH CRUNCH
Boston.com
Watch The Video: http://www.boston.com/business/technology/2015/01/07/socialmatic-camera-turns-old-school-polaroids-digital/xEoKwFoeE3x63LNByvl27K/video.html
People love Instagram because it brings that “vintage” Polaroid-era look to your digital photos. But what if instead of instantly applying a filter and sharing to social networks you could in-stantly print the photo with a real filter? That’s exactly what you can do with the Polaroid Zip.
The Polaroid Zip connects to both Android and iOS devices via Bluetooth. Once connected you can use the companion app to print any photo from your phone. The photos print out in 3×2-inch rectangles. With the companion app you can add filters, frames, stickers, and more. The paper used by the Zip is made of dye crystals which get heated up to reveal the desired colors. It’s crazy fast and crazy cool.
The Polaroid Zip will be available this spring for $130. Check out the video below to see how fast the printer works.
Read Full News Article: http://phandroid.com/2015/01/06/polaroid-zip-printer-android-ios-instagram/
BRING INSTAGRAM INTO THE REAL WORLD WITH THE POLAROID ZIP INSTANT PRINTER
Polaroid Socialmatic Camera POLAROID TAKES ON GOPRO Oh sure, we all want a GoPro. Just not all of us can afford a GoPro. That is why there are an increasing number of competitors that are taking them on at lower price points. Just not that much lower. Well Polaroid, the aging company that refuses to die, has come up with this cute little cube for only $99. It is packed with features like a wide angle lens, 1080p recording, weather and splash proof, drop proof tough, and the built in battery will handle 90 minutes of recording. Not possible with GoPro. Not even close. Read Full News Article: http://www.phototips.biz/2015/01/polaroid-takes-on-gopro.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FilUfF+(phototips.biz)
CES COVERAGE ALL THE WAY FROM THE UK
POLAROID GOES BACK TO FUTURE WITH ‘APP CAM’
A NEW app-shaped camera designed to share photos instantly on social media — or print out small copies — is proving a hit among hipsters. It comes with front and rear cameras, mak-
ing selfies a breeze, and offers touchscreen
editing.
The quirky product, priced at £191, was
unveiled at the Consumer Electronics Show
in Las Vegas, US.
Read Full News Article The Sun UK http://
www.thesun.co.uk/sol/homepage/
news/6243147/app-shaped-socialmatic-
camera.html
FRESH OFF THE PRESS FROM MEXICO
FICTION BECOMES FACT
CES 2015- CUBIFY YOUR MOMENTS WITH THE POLAROID CUBE!
Polaroid, as a master and sir of photography made itself notice in the CES 2015 now with this small HD
camera named Polaroid Cube, the direct response to the Go Pro.
We are in an experience market, the products beyond being innovative and highly technologic must
comply its users with a unique experience, Polaroid simplifies the task of immortalizing our moments
from a new perspective ¡one cube!.
Different to the Go Pro, the Polaroid Cube is not specifically
dedicated to extreme sports, it is a camera that fits your life-
style.
Even though it has a capacity of recording up to 90 minutes in
HD 1080p, the Polaroid Cube presents a good proposal against
the Go Pro at an accessible price and with which we can make
incredible shots, no doubt.
Read Full News Article Pixell: http://pixell.com.mx/2015/01/13/
ces-2015-polaroid-cube/?
utm_source=twitterfeed&utm_medium=twitter
Alternatively, those who prefer more retro-style photography, Polaroid’s Socialmatic camera has been on display. Polaroid’s Socialmatic camera (pictured) is also on display at the event. Its 14MP camera prints 2-inch x 3-inch photos instantly, in homage to the Polaroids of the 1980s, but also connects to social networks. Its 14MP camera prints 2-inch x 3-inch photos instantly on ink-free paper, in homage to the Polar-oids of the 1980s, but also connects to social networks and features a touchscreen. Read Full News Article Daily Mail: http://www.dailymail.co.uk/sciencetech/article-2900294/CES-
science-fiction-FACT-Brainwave-bands-Knight-Rider-style-cars-helmets-inspired-Iron-Man-
unveiled.html
CES 2015- CUBIFY YOUR MOMENTS WITH THE POLAROID CUBE!
Polaroid, as a master and sir of photography made itself notice in the CES 2015 now with this small HD
camera named Polaroid Cube, the direct response to the Go Pro.
We are in an experience market, the products beyond being innovative and highly technologic must
comply its users with a unique experience, Polaroid simplifies the task of immortalizing our moments
from a new perspective ¡one cube!.
Different to the Go Pro, the Polaroid Cube is not specifically
dedicated to extreme sports, it is a camera that fits your life-
style.
Even though it has a capacity of recording up to 90 minutes in
HD 1080p, the Polaroid Cube presents a good proposal against
the Go Pro at an accessible price and with which we can make
incredible shots, no doubt.
Read Full News Article Pixell: http://pixell.com.mx/2015/01/13/
ces-2015-polaroid-cube/?
utm_source=twitterfeed&utm_medium=twitter
The new Polaroid Zip mobile printer doesn’t just streamline and simplify the process it makes it as much fun as sharing an image online.
THE POLAROID SOCIALMATIC HAS BECOME A REALITY IN THE CES 2015.
The Polaroid Socialmatic arrives. This new instant printing and digital camera gives you the pos-
sibility to print and share images.
Polaroid made official the launching of the Polaroid Socialmatic at the CES 2015 as was ex-
pected. Most has been said about this camera which lets us print and share images instantly.
With a vintage design that evokes the Polaroid emblematic logo, the camera fuses technology
with fashion, individuality and society and creates a social network of prints and posts, making it
easy the 360 degrees off/online experience.
The Polaroid Socialmatic runs with Android, a LCD touchscreen of 4.5 inches for an easy naviga-
tion, and a LED sensor for low light settings. It has 4GB of internal storage and expandable
memory with a Micro SD card.
IMMEDIATE POST. The Polaroid Socialmatic pretends to change the perspective users have
about digital cameras with its squared form and vintage design. You can choose to use the 14
megapixel frontal camera or the 2MP rear-side camera to make a shot and post immediately in
your favorite social network using the integrated WiFi or via Bluetooth.
Read Full News Article Isopixel: http://isopixel.net/archivo/2015/01/polaroid-socialmatic-ces/
Did you love the photo you just took? With
Polaroid Zip Mobile you can print it immedi-
ately no matter where you are.
Print any photo from your smartphone with
the new Polaroid Zip Mobile.
Polaroid has presented a new device that will
enchant those fanatics who love taking pic-
tures with their smartphones. Its name is Zip
Mobile Printer, an easy to carry printer that
allows you to print any image from a
smartphone.
With a light weight and small dimensions it is
possible to take the printer wherever when-
ever. It works with a wireless system and
with a free Android and iOS app where users
can capture and choose the image they want
to print. The dimensions of each print is of
2x3 inches.
According to Scott W. Hardy, the president
and CEO of Polaroid, smartphones are part of
our daily lives, users commonly take pictures
and share moments with it. Even though it is
possible to share images in social networks
there will always be a necessity and value in
sharing moments physically.
“The new Polaroid Zip mobile printer doesn’t
just streamline and simplify the process it
makes it as much fun as sharing an image
online. That’s why we’re excited to bring the
‘updated” version of the Polaroid experience
to a generation of consumers known for
always being on-the-move.” said Hardy in the
release.
Thanks to the Zero Ink Printing technology
and the ZINK paper this device uses, it will
also allow you to stick it to almost any sur-
face, perfect for a scrapbook with your best
memories.
Read Full News Article Código Espagueti:
http://codigoespagueti.com/noticias/
imprime-cualquier-fotografia-de-tu-
smartphone-con-la-nueva-polaroid-zip-
mobile/
DID YOU LOVE THE PHOTO YOU JUST TOOK?
Polaroid is alive – also in the digital era
Back then pictures were taken with a
small camera that came out of the box
with a fizz. What an innovation, be-
cause after 2-3 minutes an image be-
came visible. No more film rolls had to
be handed in and also waiting for 24 or
36 (2-4 were always poor looking) pic-
tures had vanished. Today the company
still exists – but what are they doing
today? A look at the product portfolio
answers this questions immediately.
But one product is outstanding and one of the highlights at this
years CES.
The name is “Polaroid Cube Mini Lifestyle Action Camera” and the
name says it all. This is the tiniest and lightest Action Cam that will ac-
company your life. My personal highlight of this product is the fact that
I can attach the Action Cam to any metallic surface where it sticks to
because of an integrated magnet. Perfect for certain kinds of record-
ings. The tiny Action Cam is compatible with microSD cards with up to
32GB. The technology allows video recordings with up to 1080p and
takes pictures with a clear 6MB lens.
Link: http://www.ipadblog.de/allgemein/messe-ces-live-report-block-d-
unsere-berichterstattung-aus-las-vegas-abenteuer-in-bild-und-video/
Polaroid Zip: Mobile instant printer in pocket-size
With the Zip“, the American company Polaroid has presented a
new mobile instant printer at the CES 2015. Via an app it is possi-
ble to instantly transfer pictures from a smartphone directly to the
mobile printer and print them out.
Who does not know the old instant cameras by Polaroid which
could instantly print out snapshots on the specially prepared pa-
per? Since smartphone era, pictures are immediately transferred
digitally or presented on the high resolution displays. One could
think that the market for portable photo printer has been disrupt-
ed. However, manufacturers still launch new models. This indi-
cates that there is still a certain demand. It seems like Polaroid
also has this point of view and presented with the “Zip” a new
mobile photo printer.
Due to its small size (7.5 x 12 x 2.5 centimeters) and a weight of
186 grams, the Polaroid Zip is extremely handy. With the instant
printer one is able
to print pictures on
the 5.1 cm x 7.6 cm
full-color photo
paper on the way.
Pictures are trans-
ferred via an app
for iOS or Android
using Bluetooth or
NFC. Before printing pictures can be edited in brightness, contrast,
color saturation and also filters can be applied. The printing tech-
nology which is used for the Polaroid Zip is pretty impressive be-
cause it does not need any ink. The patented printing process
called “ZINK / Zero INK” only needs special photo paper which
already include dye crystals. Not before the printing process these
crystals are “activated”. The integrated lithium-ion battery is capa-
ble to print up to 25 images – afterwards the device has to
plugged-in again.
Link: http://technologiejunkies.de/polaroid-zip-mobiler-
sofortbilddrucker-im-hosentaschenformat/
FUTUREZONE – TECHNOLOGY NEWS
LIVE REPORT FROM CES
TECHNOLOGY JUNKIES
Android instant camera Polaroid Socialmatic tested
Polaroid’s digital instant camera is based
on Android and is able to print pictures
instantly on the E-Zink-paper. Futurezone
took some test images.
The Polaroid Socialmatic is certainly one
of the most curious products that one is able to test at the CES 2015.
The camera with the square design not only is equipped with a full-
functioning Android system, but also prints pictures instantly on E-Zink-
paper. The technology does not require ink but only the specially pre-
pared paper.
The quadratic format with Instagram looks appealingly funny and is
outstanding. If you take the camera in your hands, you do not think that
it is a functioning device. The haptics are more of a toy than a camera.
However, this is not to be valued as a bad thing. The body and the con-
trol buttons do not appear fragile, but high-quality and durable.
Link: http://futurezone.at/produkte/android-sofortbildkamera-polaroid
-socialmatic-angetestet/106.815.105
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