Poland as a good brand
13
Prague, November 26 and 27, 2009 1 WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND
description
WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND. Poland as a good brand. idea of Creative Tension. - PowerPoint PPT Presentation
Transcript of Poland as a good brand
Prague, November 26 and 27, 2009 1
WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR,
TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION
BRAND
Poland as a good brand idea of Creative Tension for creating the Poland brand, essence and characteristics of
this brand need to go into the image of flagship products that will be associated with Poland
brands and trademarks need to express the “national spirit” of the nation that created them
2Prague, November 26 and 27, 2009
Wyborowa
Prague, November 26 and 27, 2009 3
produced in the Polish city of Poznańa very long tradition of the production the only Polish brand of pure vodka famous all over the world recognizable by 83 % of the respondents and known in 78
countries
ŻubrówkaBuffalo Grass Vodka or Bison Grass
Vodka a brand of dry, herb-flavoured
vodkaplace of origin of buffalo grass is the Białowieża Forest, Poland
4Prague, November 26 and 27, 2009
Tyskie the leader on the Polish beer marketmany times awarded the most
prestigious prizes of the brewing industry the production process has not been disrupted since 1629
5Prague, November 26 and 27, 2009
Bolesławiecone of the largest manufacturers of hand-crafted and hand-
decorated tableware potteryceramic pots and barrels alternative to mass production individual character
6Prague, November 26 and 27, 2009
Atlas - producer of construction chemicals.
Prague, November 26 and 27, 2009 7
well known and widely popular in Poland - 80% of Poles recognise the brand
new and powerful brand - one of the most valuable Polish brands
its products make building easy and fast
The Poznań International Fair (MTP)
Prague, November 26 and 27, 2009 8
the leader of the Polish trade fair market established in 1921 more than 13 200 exhibitors every year
3,000 foreign companies from 70 countries of the world
The International Frederick Chopin Piano Competition
takes place in Warsaw since 1927named after Frederick Chopin, Polish composer and
virtuoso pianist, one of the greatest masters of Romantic music
International Frederick Chopin Year in 2010
9Prague, November 26 and 27, 2009
"Solidarity" - a Polish trade union federation founded in September 1980 at the Gdańsk Shipyard, and originally led by Lech Wałęsa
Incentive to a succession of peaceful anti-communist revolutions in Central and Eastern Europe known as the Revolutions of 1989
Solidarność
10Prague, November 26 and 27, 2009
Polish Protected Geographical Indications: Rogal świętomarciński
Wielkopolski ser smażony
Prague, November 26 and 27, 2009 11
:
Andruty kaliskie
Miód wrzosowy z Borów Dolnośląskich
Polish Protected Designation of Origin:
Bryndza podhalańska
Oscypek
Prague, November 26 and 27, 2009 12
Thank you for your attention
Agnieszka WalkowiczPatent Office of the Republic of [email protected]
13Prague, November 26 and 27, 2009
