Pokemon go-wi fi-strategy-handouts
Transcript of Pokemon go-wi fi-strategy-handouts
AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 1
How to Profit from Pokémon Go Using Proximity Marketing
If you haven’t already heard,
a new game has been recently released that has already
amassed a very active and
engaged following.
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TO CAPITALIZE ON THIS LATEST TREND
IN ORDER TO:
Boost revenue and
sales for local
business!
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By 2020, there will be 34 billion devices connected to the internet.
(Source: BI Intelligence)
That's more than 4 devices for every
human on earth! (Source: BI Intelligence)
And with half the world connected to the internet by
2018…..
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THE BEST WAY TO CONNECT WITH
CONSUMERS IS STILL…
With the power of
mobile marketing!
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SO LET ME ASK YOU….
What do you think is the
future of mobile
marketing???
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Connecting with consumers…
At the right place…
At the right time…
To provide them the information they need…
In the moment...
In order to…
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CHANGE THE WAY BUSINESS CONNECT WITH
CONSUMERS
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84% of shoppers engage with a
mobile device before or while shopping (Source: Marketing Land)
Approximately 57% of shoppers
engage with location-based ads (Source: Marketing Land)
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WHAT IS POKÉMON GO?
Pokémon was first released on the Game Boy in 1996 as an RPG and has since grown into the Pokémon Universe
Games, movies, TV shows, Anima, trading cards, manga, comics, and all types of collectibles
Billions of people around the world, from kids to adults, play Pokémon
The first release of any official Pokémon game for mobile
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HOW IT WORKS - POKÉMON GO
Players use the game’s geo-location
feature and their smartphone camera to
find virtual Pokémon (fictional animated
creatures) – in various locations in their
area in real time
The game runs off an augmented reality
HUD, or heads-up display, of the real world.
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HOW IT WORKS - POKÉMON GO
Relies on Google Maps data to give a
real-world feeling to the game
Landmarks, or key areas in the real
world have become Gyms (where you
can battle your pocket monsters) or
PokéStops (where players can replenish
their supplies)
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IN-GAME OFFERS
Like other mobile games, Pokémon go has an in-game offer
One offer specifically is the ‘Lure Module’
This is used to “lure” Pokémon to specific locations and are purchased within the game
These locations become Pokémon GO hotspots
Users then visit these locations to find rare items and creatures
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Why is this game important to mobile
marketers?
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BIG IMPACT!
In the US, the game has been downloaded more than 25 million times on
iOS devices (Source: Sensor Tower Data)
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BIG IMPACT!
Pokémon GO is being used more than WhatsApp and Instagram (Source: SimilarWeb)
US players are spending 43 minutes each day playing Pokémon GO, compared with 30 minutes for WhatsApp and 25 minutes for Instagram (Source: SimilarWeb)
Across both iOS and Android, there have been more than 7.5 million downloads in the US alone (Source: Sensor Tower Data)
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Pokémon GO is now
affecting consumer
behavior!
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Consumers are HIGHLY ENGAGED!
As marketers, we need to take advantage
of this trend and monetize it!
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How Pokémon GO can help
local businesses
right now!
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BUT FIRST, I WANT TO TELL YOU:
The ability of the game has to drive real-world foot traffic to locations should not be ignored!
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Like all other trends, the
popularity WILL fade!
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So it’s important to take
advantage of this opportunity
RIGHT NOW and capture as
many leads as possible.
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Here’s how to develop a
strategy for monetizing
Pokémon GO!
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PROBLEM
People are flocking to local businesses
for Pokemon, but they aren’t sticking
around! AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 3
1
SOCIAL POWERED WI-FI + POKÉMON GO
• The game uses increased amount of data
• Visiting customers aren’t loyal without a strategy
• This is a perfect opportunity to attract new customers
(users of the game) to your location by promoting free Wi-Fi.
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THE STRATEGY
Offer Social Powered Wi-Fi and leverage the real-world
foot traffic and engagement of Pokémon GO for local
business in order to:
• Attract new customers
• Build email lists
• Collect customer data (name, email address) for
remarketing
• Grow Social Media Presence
• Increase customer loyalty
• Boost sales
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THE USER EXPERIENCE
Customer walks by or into location and see’s
signage/posters with powerful calls-to-action to
entice customers to come in and connect to Wi-Fi
“Don’t let data get you down. Come in and connect to
our Free Wi-Fi to earn discounts AND catch your
newest Pokémon”
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Step 1
Step 2
Step 3
Step 4
STEP 1: CONNECT TO YOUR WI-FI NETWORK
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Step 1
Step 2
Step 3
Step 4
STEP 2: LOGIN USING SOCIAL MEDIA
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THE USER EXPERIENCE
Once customer connects using social login
method of choice, they are greeted with a custom
thank you page which promotes:
• Discounts/Sales/Coupons
• E.g. “Catch a Pokémon at our location and save
$1 off your next drink purchase”
• Mobile Wallet Loyalty Program
• E.g. “Earn rewards while you play - Tap here to
download our loyalty card NOW”
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GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER
Step 1
Step 2
Step 3
Step 4
STEP 3: ENJOY FREE WIFI AND PROMOTIONS
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REMARKET TO USERS ONLINE AND CREATE AUTOMATED
ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE
Step 1
Step 2
Step 3
Step 4
STEP 4: POST ENGAGEMENT & REMARKETING
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ADVERTISE TO
CUSTOMERS WHO HAVE
PHYSICALLY BEEN TO
YOUR LOCATION
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THE USER EXPERIENCE
After customers leaves the location, you can use the data collected to remarket to
this list and entice them to visit again with specials, offers or discounts
You can use the Social Data collected to retarget using Facebook Ads
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FIND OUT IF YOUR BUSINESS
IS POKÉSTOP
Pokéstops attract foot traffic without any
effort – players want the rewards
If your business is a PokéStop, use the
purchasable in-game Lure Module to
attract Pokémon players to your location
for 30 minutes
Use this to increase foot-traffic to your
location
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THROW DOWN A LURE!
Here are some quotes from Reddit about the
recent experience of local businesses
“We did this last night (college town), and within minutes of
dropping the lure, 30 people walked in. Hoooly s#&@.”
“I own a pizzeria that's a Pokestop and I literally did this all
day. I had a ton of kids and adults (mostly adults) come in for
a slice of pizza and a drink until the lure ran out.”
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4
AFFORDABLE FOOT-TRAFFIC
In-app purchase of virtual money (Pokécoins)
With $100 netting you 14,500 Pokécoins and an eight-pack of Lures costing 680 Pokécoins:
14,500 Pokécoins / 680 = 21 eight-packs of lures (21 * 8)/2 = 84 hours
For a little more than a dollar an hour, you can bring guaranteed
crowds to your business location!
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CURRENTLY, POKÉSTOPS ARE
PREDETERMINED BY THE DEVELOPER.
Therefore, the strategy
to use LURE MODULES
to drive extra traffic is
only effective if the
business is currently a
Pokéstop.
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BUT DON’T WORRY!
You can request for your
business to become a Pokéstop
by:
• Visiting the official Pokémon GO
support page
• Fill out their form
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According to Business Insider:
In Sydney, Australia, high-end Chinese
restaurant Tanghui announced that it would be
activating one of the Lure Modules at lunch and
dinner times, attracting Pokémon Go enthusiasts
to the establishment.
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PIZZA SHOP IN NEW YORK
“The amount of people has been
astonishing,” said Tom Lattanzio, the owner
of L’inizio Pizza Bar in Long Island City,
Queens. “All day long, from afternoon to
evening this past weekend.”
L’inizio’s manager, Sean Benedetti, says he
paid $10 to have a dozen of the Pokémon
characters lured to the store. It drew in so
many players, the shop’s business went up
75 percent.
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POKÉMON GO
IS EVEN BEING
USED TO
PROMOTE
SAFETY!
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