Points to Ponder - SoLoMo Edition
6
Story goes a man was walking the tracks. His goal was simply to get to the next station. When he got there, he saw more tracks. Points to Ponder Building a Better Business Presence On the Web, Mobile, & Social Media So-Lo-Mo Edition
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Points to Ponder examines data, case studies, or theory and breaks things down to small steps to consider in building a better business presence. In this edition, data centers on Social, Local, Mobile (SoLoMo). This is also part of an exercise to show the potential in re-purposing content. Slides were also included in several blog posts, and combined into a basic infographic. http://smallbiztrcks.com
Transcript of Points to Ponder - SoLoMo Edition
Story goes a man was walking the tracks. His goal was simply to get to the next station.
When he got there, he saw more tracks.
And his next goal.
Points to Ponder
Building a Better Business PresenceOn the Web, Mobile, & Social MediaSo-Lo-Mo Edition
Love this idea, Ordering mine
now!
62% of moms post about brands on social media.
80% ask other moms before making a purchase.
Moms Share
of all searches with local intent are on a mobile device50%
Service Shopping Passing Through
One Hour
70% of all local searches result in action within an hour
60 % of Small Business sites don’t have a local or toll-free phone number on their home page.
60%
Will users try to find your number or keep searching to the next company (your competition) they find?
1 out of 3 mobile users search for contact info
Social Local Mobile
SO - LO - MO
97% of all consumers search for local businesses online
72% of adult internet users in the U.S. are now active on at least one social network
46% of searchers use mobile devices exclusively in their shopping research
Social
LocalMobile
Building a Better PresenceOn the Web, Mobile, and Social Media
800-825-9973http://smallbiztracks.com http://ConverStations.com
4 Areas of Tracks
3 Levels of Work
• Web Development• Mobile & Local• Social Media• Inbound Marketing
• Basic• Advanced• Master
A process of continuous improvement
