Case Study _ Windows 8

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BUSINESS CASE

The recent launch of Windows 8 was the latest addition to the second generation Windows

operating system from the company. Windows first revealed the operating system back in

June 2012. This new operating system is a great blend of Vibrancy and beauty.

Windows wanted to demonstrate the new OS to as many prospective consumers through

print ads. The objective was to also demonstrate the introduction of some smart features

like picture password, touch to engage and See and Share. But the challenge was in finding

out the best way to deliver the Windows experience to readers irrespective of the OS they

carried.

SOLUTION

The series of print ads released by Windows were all

POINT (formerly intARact) enabled to instantly

connect the reader to a whole new experience of the

new OS. Readers could watch their popular TVC,

watch the demo of the picture password, experience

it in actual, and share their experience with their

peers on Facebook. All these experiences were

delivered onto the readers’ handheld devices at a

click.

Windows released a second series of print ad where

they communicated their tie up with Talaash

(meaning search in Hindi), a movie featuring the

icon actor Aamir khan. On capturing these ads, users

could view an exclusive promo of the movie and then

use the picture password to unlock more content from

the Brand. Integrating print ads with Point enabled

reach to non-windows users and introduced these

users to windows through an engaging experience.

RESULTS

Over 12,000 engagements were recorded on the day first day of ad release

Over 49% of the users engaged with multiple content

About 66% of the users who engaged with the campaign, had downloaded the app

for the first time

Over 61% of the users experienced the picture password feature to unlock the

remaining engagements, indicating the success in one of the key features of the

newly released OS

HIGHLIGHTS

12,000 engagements actually mean demos and serious interest. Print as a medium

could deliver this only because AR acted as a springboard to the digital World.

Case Study _ Windows 8

http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp

Brand could measure the effectiveness of communicating the new features through

the traditional print ad, which was otherwise not possible