Author’s Point of View. Point of View Point of view is the perspective used to tell a story.
Point of View
description
Transcript of Point of View
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Point of View
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“A POV is a compelling statement of user, need, and insight that focuses and inspires your design
process.”• Provide focus/Frame the problem
• Inspire your team
• Provide a reference for evaluating competing ideas
• Empower your team to make decisions independently in parallel
• Fuel brainstorms by suggesting “how might we” problem statements
• Capture the hearts and minds of people you meet
• Save you from the impossible task of developing concepts that are all things to all people
• Be something you revisit and reformulate as you learn by doing
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“A POV is a compelling statement of user, need, and insight that focuses and inspires your design
process.”• Provide focus/Frame the problem
• Inspire your team
• Provide a reference for evaluating competing ideas
• Empower your team to make decisions independently in parallel
• Fuel brainstorms by suggesting “how might we” problem statements
• Capture the hearts and minds of people you meet
• Save you from the impossible task of developing concepts that are all things to all people
• Be something you revisit and reformulate as you learn by doing
![Page 4: Point of View](https://reader035.fdocuments.in/reader035/viewer/2022062409/56814fa8550346895dbd6772/html5/thumbnails/4.jpg)
“A POV is a compelling statement of user, need, and insight that focuses and inspires your design
process.”• Provide focus/Frame the problem
• Inspire your team
• Provide a reference for evaluating competing ideas
• Empower your team to make decisions independently in parallel
• Fuel brainstorms by suggesting “how might we” problem statements
• Capture the hearts and minds of people you meet
• Save you from the impossible task of developing concepts that are all things to all people
• Be something you revisit and reformulate as you learn by doing
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Case study 1 - OXO Good Grips
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Case study 1 - OXO Good Grips
Takeaway:
Solving a specific need for an extreme user can lead to a widely-popular solution.
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Case study 2 - Shimano Coasting
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Case study 2 - Shimano Coasting
“Coasting is a casual bike experience for the millions of Americans who remember riding a bike as a kid and want to relive that experience effortlessly.”
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Case study 2 - Shimano Coasting
Takeaway:
A strong POV informs design choices
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Case study 3 - Patagonia
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
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Takeaway:
A POV can guide companies, inspire teams, and provide a reference for evaluating competing ideas.
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Case study 4 - Pacific Free Clinic
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Case study 4 - Pacific Free Clinic
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Case study 4 - Pacific Free Clinic
“Non-English-speaking patients need a framework to actively understand their treatment”
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Case study 4 - Pacific Free Clinic
“Non-English-speaking patients need a framework to actively understand their treatment”
Takeaway:
Reaching a POV is a messy but rewarding process that demands patience, leadership, and mindfulness of process.
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What we’ve done Coach-driven
Empathy maps and personal ads
We’re showcasing todayLeadershipVarious synthesis toolsPOV statement iteration and evaluation
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Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
Sample POV:An overworked father
needs a massage.
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Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
Sample POV:Angst-filled, pop-
culture loving teen seeks way to figure out
his post-graduation plan. Solution must be
able to be implemented
immediately. Cheap and easy methods a
must.
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(travel alarm activity)(Beep…beep…)
Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include
too much?
Unique insights and language?
┶
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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Synthesis - The art of making meaning and finding direction.
QuickTime™ and aTIFF (Uncompressed) decompressor
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(Now that we know what goldmines look like,let’s talk about finding one)
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(Tell the Stories)
Gather & Arrange
Data Visibly
Tease Out Patterns,
Connections & Surprises. Make
creative leaps but ground them in the
data.
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Gather & Arrange
Data Visibly.
Tease Out & Distill Patterns,
Connections & Surprises.
Create a guiding statement.
(PoV)
Use the PoV to Generate
Ideas & Solutions.
(Extract Insights)
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Tease Out & Distill Patterns,
Connections & Surprises.
Create a guiding statement.
(PoV)
Use the PoV to Generate
Ideas & Solutions.
(Craft the Message)
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TOOLS
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
Flaring Tools Help Generate Alternatives
Focusing Tools Help Narrow Choices
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
Journey
Spatial
2 x 2More Fun
Tastes Great
Boring
Less FillingQuotes & defining words
Actions & behaviors
Thoughts & beliefs
Feelings & emotions
Empathy
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
Chubby Swinger Guy
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TOOLS
flaring
focusing
Space SaturationPowers of 10Mapping
GroupingComposite CharactersMad-Libs
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1. Have a strategy (explicit)
2. Get a prototype POV quickly
3. Pay attention to process
4. Have good questions at this point, not answers
5. Talk about gut feelings
Tips for leading:
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Go for it! SYNTHESIS TOOLS
BUILD EMPATHYComposite charactersSpace saturationDay in the life
UNDERSTAND NEEDSPowers of 10How/why questionsNeeds hierarchies
DEEPEN INSIGHTSMindmaps2x2sTimelinesPosition mapsOut of the box experienceGroupingTypologiesPattern languagesMad libs
POV EVALUATION QUESTIONS
Contains Solution?
Able to create rich brainstorm?
Clarity of focus: trying to include too much?
Unique insights and language?