Poftfolio of Jane Kim
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Transcript of Poftfolio of Jane Kim
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I LIKE PEOPLE WHO HAVE A PULSE AND ARENOT AFRAID TO SHOW IT.
— Stephan Jenkins, musician
portfolio of Jane Kim
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© 2012 Jane Kim. All rights reserved.
No Portion of this book may be used or reprodueced in any manner without written consent of Jane Kim. All respective work shown has been appropriately noted identified and credited. Anyo omissions found will be nots and corrected subsequent edition.
Written, designed and produced by Jane Kimemail: [email protected]
Acadmey or Art University79 New Montgomery StreetSan Francisco, CA 94105
School of Graphic Design Department Chair I Mary Scott
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SELECTED PROJECTS
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TABLE OF CONTENTS
>> //
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01
06
07
09 10
08
05
03 04
02CLOS DU VAL WINE MICRO-EXPRESSIONS
PANERA BREAD WORLD MARKET REBRAND
GUCCI GOLF BALL FROM CRIES TO WORDS
CHEVRE BLANC ASIANA AIRLINES
DELL’ALPE ITALIAN FOODS IDENTITY
Project // Project //
Project // Project //
Project // Project //
Project // Project //
Project // Project //
007–022
085–096
037–048
121–134
147–156
023–036
097–120
049–084
135–146
157–168
School // ACADEMY OF ART UNIVERSITY Passion // GRAPHIC DESIGN Term // FALL 2012
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005006
I LIKE PEOPLE WHO HAVE A PULSE AND ARENOT AFRAID TO SHOW IT.
— Stephan Jenkins, musician
PU LSE // selected works of JANE KIM
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THE PULSE
What is Pulse?
The regular throbbing of the arteries, cause by the succe-ssive contractions of the heart, especially as may be felt an artery, as at the wrist. A single pulsation or beat or throb of the wrist. The rhythmic recurrence of strokes, vibrations, or undulations.
Pulse of Jane Kim //
Pulse is something that can describe or express who you are. It’s representation of what you indicate. Sometimes it could be your vibe, mood or spirit that you express natu-rally because it’s something that you can’t fake. It’s what people see in you and what people recognize. This book is my pulse. It expresses what I like, what I am capable of, and the representation of what makes my heart beats. Let me introduce you my PULSE.
School // ACADEMY OF ART UNIVERSITY Passion // GRAPHIC DESIGN Term // FALL 2012
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01
— Benjamin Franklin
WINE IS CONS-TANT EVIDENCETHAT GODDESS LOVES US AND LOVES TO SEE US HAPPY.
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Title // CLOS DU VAL Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTY01 02 03 04 05 06 07 08 09 10
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Project //
Key words //
Deliverables //
Typefaces //
Title //
Instructor //Course // Semester //
Wine Package Rebranding
Goddess / Essential / Classic
1 Special Edition Wine / 2 Classic Wines
Clarendon / Edwardian Script / Perpetua
Clo Du Val
Tom McNultyPackage 3 Fall 2011
CLOS DU VAL
Objective //
The task was to choose an existing wine label to present a face-lift to their packaging, to promote the brand as well as thier brand value. The mid-teir line of wine’s price point is $16-20 range, and also to create the special edition wine that hits the price point of $120 and up.
Solution //
Clos du val produces exceptional wines from the heart of Napa Valley in Califonia, which exemplify timeless and unique style. The core identity is the Three Graces; Splendor, Mirth and Joy, which represents Clos Du Val’s essential element of soul and spirit. Knowing how much The Three Graces are important, it was critical to keep the core value to create evolutionary design. The emblem was created as the main identity of the brand to unify all the elements retaining the heritage, yet simple.
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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011012 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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Current Clo Du Val Wine package
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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Clos Du Val
Napa Valley
LI M ITE D E DITION
R E S E R V E S E R I E S
Blended for style, grace and endurance, winery produces a limited
amount of high quality reserved CabernetSauv ignon,Chardonnay , and Pino t Noir and these wines are the ultimateexpressions of the vintage.Clos Du Val’sl imited reserved wines are except ionallydelectable and handcraf ted with pass ion.
Clos Du Val
R
R
zz 1972
CDV CDV CDV CDV CDV CDV
CABERNET SAUVIG NON
R E S E R V E S E R I E S
Clos Du winery produces a limited amount of high quality reserve wines and it is the ultimate expressions of the vintage.
Clos Du Val R
R
zz2007
Clos Du Val
Napa Valley
CDV CDV CDV CDV CDV
CDV
01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL
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— Justine Cassell
WE ARE BUILD-ING SYSTEMS THAT CAN TAKE INFORMATION AND EXPRESS IT THROUGH SPEECH, FACIAL EXPRESSION, GESTURE AND POSTURE.
02
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 3 Term // SUMMER 2011 Instructor // ARIEL GREYTitle // UN-FAKEABLE
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Instructor //Course // Semester //
Wine Package Rebranding
Informative / Technology
Promotion Book / Poster / Website / Paper Swatch /
Andale Mono / Synchro /
Un-Fakeable Facial Expressions
Ariel GreyTypography 3 Summer 2011
UN-FAKEABLE
Objective //
The task was to promote one of the Mohawk company’s paper lines called “Backette: Expressions.” The concept was derived from the word “Expression.” The final deliver-ables were the promotion book, poster, paper sample set, and website design.
Solution //
Microexpressions are the underlying expressions that are produced within micro seconds, because it is unforceful. This is new technique that is being used in modern days to analyse some criminal acts, therefore, paper choices and typefaces were determined. The purpose was to educate the viewers, that knowing Micro-expression can prevent them from harm.
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 3 Term // SUMMER 2011 Instructor // ARIEL GREYTitle // UN-FAKEABLE
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— Maya Lin
THE WARMTH IS NOT WHAT MINIMALISTS ARE THOUGHT TO HAVE.
03
Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Instructor //Course // Semester //
Existing Company Rebranding
Warmth / Friendly / Genuine
New Identity / Applications
Cooper Black
Panera Bread
Andrew CambourisIdentity 2 Fall 2011
PANERA BREAD
Objective //
The task was to recreate Panera Bread Inc. identity and show case them throughout the applications. The current identity doesn’t have any guideline or rules, it was critical to form a system that is more unified.
Solution //
Three key attributes are warmth, friendly, and genuine. As of current identity does not convey “freshly baked good bread”, bringing the warmth and welcoming symbol was needed. The new identity system has a mascot, which is on the uni-cycle. It represents that Panera’s baker is so much more unique and talented that he can juggle while he bakes. Also having little icons of food represents what they sell as they are turning into more “cafe” business. The whole lock-up system basically represents what this business is about with simple, but strong icons.
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Panera Bread
AFTER
BEFORE
Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10
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041042 PU LSE // selected works of JANE KIM
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10
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043044 PU LSE // selected works of JANE KIM
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10
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Panera Bread3630 S. Geyer Rd. St. Louis, MO 63127
T: (314) 984-1000 F: (314) 909-3300 E: [email protected]
CO-ASSISTANT MANAGER
Emily Meltzer
3630 S. GEYER RD. ST. LOUIS, MO 63127
Panera Bread
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3630 S. GEYER RD. ST. LOUIS, MO 63127 TEL: (314) 984-1000 FAX: (314) 909-3300 WWW.PANERABREAD.COM
Panera Bread
Panera Bread
3630 S. GEYER RD. ST. LOUIS, MO 63127 TEL: (314) 984-1000 FAX: (314) 909-3300 WWW.PANERABREAD.COM
December 11, 2011
Professor Edward Milton, Ph.D.Associate ProfessorDepartment of InformaticsIndependence University1500 America BouleverdRaleigh, NC 27601
Dear Professor Milton:
On behalf of the Panera Bread, we would like to recognize and thank you for your valuable assistance with our recent annual conference, held in Boston, in November of this year.
We very much appreciate that you gave freely of your time to assemble and organize the panel on Demys-ti-fying the Major Search Engines. You may be interested to know that the overall conference survey results were very positive, particularly with regard to the panel discussion itself. We recognize that the contribution of that panel was a key event at the conference and will figure prominently into the summary of proceedings which we will publish next month.
For your information, I have attached a few of the comments we received about your panel from the survey of conference participants.
We trust that you enjoyed your time at the conference and we certainly look forward to your participation in next year’s event.
Sincerely,
Bradley MadisonMarketing manager
Panera Bread
Panera Bread
Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10
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— Jean Houston
AT THE HEIGHTOF LAUGHTER, THE UNIVERSE IS FLUNG INTO KALEIDOSCOPE OF BRAND NEW POSSIBILITIES.
04
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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051052 PU LSE // selected works of JANE KIM
Store Brand //
Store brands are a line of products sold by a retailer under a single marketing identity. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. Store-brand tends to have “generic” overall apperance, but it does not mean it has to look cheap, therefore Atlas was created to “modernize” the whole World Market outlook.
Atlas is divided into three different sections of Atlas Food, Home Decor, and Kitchen. Atlas logo is showcased in different colors depend on the section in order to show the variety and enjoyment. Also, it will guide the consumers to the right section with different indications of the colors.
STORE BRAND
25 to 55 Females and Males
Kaleidoscope / Variety / Enjoyable
Food / Home Decor / Kitchen
Varies between $5–60
TARGET AUDIENCE
PRICE RANGE
LINES
ATTRIBUTES
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
Private Brands //
Private label products or services are typically those manufactured or provided by one company for offer under another company’s brand. They are often positioned as lower cost alternatives to region-al, national or international brands, although these private brands; Crumbs and Galley, are more targeted towards the “premium” quality, rather than being generic.
As of current World Market, it is lacking “modernity”, therefore creating these private labels will grab those who are shopping at Target, Wal-mart, or JCP. These will be displayed as a mini store within a store, which will create varieties inside of World Market.
28 to 45 Females / 5 to 10 Kids
Sweet / Educational / Delightful
Baking goods / Tools
Varies between $4–30
TARGET AUDIENCE
PRICE RANGE
LINES
ATTRIBUTES
30 to 50 Females
Modern / Steel / Simple
Kitchenwares / Accessories
Varies between $20–100
TARGET AUDIENCE
PRICE RANGE
LINES
ATTRIBUTES
PRIVATE BRANDS
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Instructor //Course // Semester //
World Market Store Brand
Kaleidoscope / Variety / Enjoyable / Affordable
Atlas Fodd / Home Decor / Kitchen
Din Pro / Helvetica Neue / Flama / Trade Gothic
Atlas / The World At Your Finger Tip
Michael OsbornePackage 4 Spring 2012
ATLASObjective //
Give the house brand as well as the private labels their own distinctive look while maintaining an overall cohesive-ness to the entire project. To make the house brand as desirable as the other name brands on the shelves.
Solution //
Three key attributes were variety, enjoyable, and afford-able, and combining those key attributes, we have created the DNA of “Kaleidoscope.” The brand promise of Atlas is “The world at your finger tip.” The main reason why we chose Kaleidoscope is that it follows with the brand promise and it shares many common elements with At-las itself. By holding the Kaleidoscope with two hands, turning it around to different angles and positions, it will produce different shapes, colors, and pattern. Basically, the result you get it completely at your fingertip. We want our consumers to have fun finding their own destination of taste when they are shopping at World Market, just like the excitements that you get when examining a map or looking into a Kaleidoscope. We will guide them to their own destination of effortless choices with affordable price range, yet good quality products that relies on their own fingertips.
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FOOD
HOME DECOR
KITCHEN
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055056 PU LSE // selected works of JANE KIM
ATLASAT
atlas
atlas
atlas
ATLAS
atlas
atlas
Atlas
atlas
atlas
atlas
atlas
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
atlasatlas
atlasatlasatlas atlas
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057058 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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059060 PU LSE // selected works of JANE KIM
T A B L E L A M P | 2 0 " |
W I T H B R U S H E D N I C K E L B A S E
T A B L E L A M P | 2 0 " |
• ECO FRIENDLY
• CHANGEABLE SHADE
• MODERN DESIGN
• MADE IN USA
WORLD MARKET ENDORSED
C O S T P L U S W O R L D M A R K E T | 2 0 0 4 T H S T R E E T O A K L A N D , C A 9 4 6 0 7 U N I T E D S T A T E S |
c17140C0 76 6 7 5 2 0 4 0 0 9
WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS
CREATED AN EVER GROWING SELECTION OF FUN, AFFORDABLE, MODERN, AND
RELEVANT 20-INCH TABLE LAMPS.
FEATURES: BRUSHED NICKEL LAMP BASE, WITH RESOLUTION PRINTED SHADE,
HARP AND FINIAL AND ONE COMPACT FLUORESCENT LIGHT BULB.
T A B L E L A M P | 2 0 " | T A B L E L A M P | 2 0 " |
FEATURES:
• BRUSHED NICKEL LAMP BASE
• RESOLUTION PRINTED SHADE
• HARP AND FINIAL
• ONE COMPACT FLUORESCENT LIGHT BULB
WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME
DÉCOR HAS CREATED AN EVER GROWING SELECTION OF FUN,
AFFORDABLE, AND RELEVANT 20-INCH TABLE LAMPS.
U N I V E R S E W A L L C L O C K | 1 0 " D I A x 1 . 5 5 " D |
• TITANIUM FRAME
• GLASS SURFACE
• AA BATTERY REQUIRED
• MADE IN USA
WORLD MARKET ENDORSED
C O S T P L U S W O R L D M A R K E T | 2 0 0 4 T H S T R E E T O A K L A N D , C A 9 4 6 0 7 U N I T E D S T A T E S |
c17140C0 76 6 7 5 2 0 4 0 1 9 4
WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS
CREATED AN EVER GROWING SELECTION OF STYLISH, AFFORDABLE, MODERN,
AND RELEVANT WALL CLOCK DESIGN.
CONTENTS: A TITANIUM FRAME ROUNDED WALL CLOCK [ 10 IN DIA X 1.55 IN D ]
WITH GLASS SURFACE AND WHITE BACKGROUND.
U N I V E R S E W A L L C L O C K
W A L L C L O C K
WORKING WITH ARTISTS
AND ICONIC BRANDS,
ATLAS HOME DÉCOR HAS
CREATED THE EVER
GROWING SELECTION OF
STYLISH, AFFORDABLE,
MODERN, AND RELEVANT
WALL CLOCK DESIGN.
FEATURES:
• TITANIUM FRAME
• AA BATTERY REQUIRED
• GLASS SURFACE
• BLACK BACKGROUND
1 0 " D I A x 1 . 7 5 " D| |
W A L L C L O C K
WORKING WITH ARTISTS
AND ICONIC BRANDS,
ATLAS HOME DÉCOR HAS
CREATED THE EVER
GROWING SELECTION OF
STYLISH, AFFORDABLE,
MODERN, AND RELEVANT
WALL CLOCK DESIGN.
FEATURES:
• TITANIUM FRAME
• AA BATTERY REQUIRED
• GLASS SURFACE
• BLACK BACKGROUND
1 0 " D I A x 1 . 7 5 " D| |
T I T A N I U M F R A M E
G L A S S S U R F A C E
B L A C K B A C K G R O U N D
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
U N I V E R S E W A L L C L O C K | 1 0 " D I A x 1 . 5 5 " D |
• TITANIUM FRAME
• GLASS SURFACE
• AA BATTERY REQUIRED
• MADE IN USA
WORLD MARKET ENDORSED
C O S T P L U S W O R L D M A R K E T | 2 0 0 4 T H S T R E E T O A K L A N D , C A 9 4 6 0 7 U N I T E D S T A T E S |
c17140C0 76 6 7 5 2 0 4 0 1 9 4
WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS
CREATED AN EVER GROWING SELECTION OF STYLISH, AFFORDABLE, MODERN,
AND RELEVANT WALL CLOCK DESIGN.
CONTENTS: A TITANIUM FRAME ROUNDED WALL CLOCK [ 10 IN DIA X 1.55 IN D ]
WITH GLASS SURFACE AND WHITE BACKGROUND.
U N I V E R S E W A L L C L O C K
W A L L C L O C K
WORKING WITH ARTISTS
AND ICONIC BRANDS,
ATLAS HOME DÉCOR HAS
CREATED THE EVER
GROWING SELECTION OF
STYLISH, AFFORDABLE,
MODERN, AND RELEVANT
WALL CLOCK DESIGN.
FEATURES:
• TITANIUM FRAME
• AA BATTERY REQUIRED
• GLASS SURFACE
• BLACK BACKGROUND
1 0 " D I A x 1 . 7 5 " D| |
W A L L C L O C K
WORKING WITH ARTISTS
AND ICONIC BRANDS,
ATLAS HOME DÉCOR HAS
CREATED THE EVER
GROWING SELECTION OF
STYLISH, AFFORDABLE,
MODERN, AND RELEVANT
WALL CLOCK DESIGN.
FEATURES:
• TITANIUM FRAME
• AA BATTERY REQUIRED
• GLASS SURFACE
• BLACK BACKGROUND
1 0 " D I A x 1 . 7 5 " D| |
T I T A N I U M F R A M E
G L A S S S U R F A C E
B L A C K B A C K G R O U N D
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061062 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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063064 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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065066 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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067068 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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069070 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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Key words //
Deliverables //
Typefaces //
Project //
Title //
World Market Private Label
Sweet / Educational / Delightful
Baking Goods
Market Deco / Neo Sans/ Burst My Bubbles / Din Pro
Crumbs / The Sweetest Way To Learn
CRUMBS
Objective //
Crumbs is the private labels of the World Market, which will target towards the ages between 28 to 45 females who loves to bake. This brand was created to expand the targetconsumers of the World Market.
Solution //
Crumbs brought an idea of baking along with the kids, which will be more educational. Therefore, not only moth-ers will be attracted, but it will expand the target audi-ences to kids as well. Crumbs is all about learning in the sweetest way along with your kids.
071072 PU LSE // selected works of JANE KIM
Instructor //Course // Semester //
Michael OsbornePackage 4 Spring 2012
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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073074 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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075076 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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077078 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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GALLEY
079080 PU LSE // selected works of JANE KIM
Key words //
Deliverables //
Typefaces //
Project //
Title //
World Market Private Label
Craftsmanship / Modern / Steel / Simple
Premium Kitchenwares
Market Deco / Neo Sans/ Burst My Bubbles / Din Pro
Galley / Simplely Done In Minimal Way
Objective //
Galley is the private labels of the World Market, which will target towards the ages between 28 to 50 who love to use simple, yet durable products that does the big job while they are cooking.
Solution //
The term Galley is refer to the design of household kitchenwherein the units are fitted into continuous section. Galleyis all about simple durable product that does the big job. It shows that you don’t need huge and bulky tools to make good food.
Instructor //Course // Semester //
Michael OsbornePackage 4 Spring 2012
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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081082 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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083084 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10
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085086 PU LSE // selected works of JANE KIM
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05
— Jil Sander
I AM CONVINCEDTHAT THERE CAN BE LUXURY IN SIMPLICITY.
Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Instructor //Course // Semester //
Golfball Package Rebranding
Luxur / Black / Chic
1 Men / 1 Women / 1 Junior Sets
Edwardian Script
Gucci Golf Ball
Christine GeorgePackage 1 Spring 2010
GUCCI GOLF BALL
Objective //
The objective was to create three sets of golf balls that are more high end to promote special edition products. Three sets includes Men, Women, and Junior.
Solution //
The objective was to create a high-end edition golf ball, and the research was done throughout the luxury brands.Out of many different luxury brands, Gucci was selectedbecause they constantly make special edition productssuch as, bicycle, golf carrier, gloves, etc. By choosing this brand, it was more believable to include golf ball to their collection. Gucci collections seemed very simple, modern, and contemporary so it was important to transport their look into the new products. The leather material was used to amplify the luxurious look and colors were chosen from their existing color schemes.
087088 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10
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089090 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10
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091092 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10
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093094 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10
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095096 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10
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— Barry Posner
THE BEST WAY TO GUIDE PEOPLE INTO THE FUTURE IS TO CONNECT WITH THEM DEEPLY IN THE PRESENT.
06
097098 PU LSE // selected works of JANE KIM
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RA B
C D E F G H I J K LM
NO
PQ R S T U V WX Y ZQRabcdefghij
kl
01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Instructor //Course // Semester //
Typeface Promotion
Connection / Language / Communica-
Promotion Book / Specimen / Poster / Website / Kinetic
Clifford / Neue Haas Grotesk
From Cries To Words
Ariel GreyTypography 3 Spring 2012
FROM CRIES TO WORDSObjective //
Design a promotional book and other collateral for the type face from the Font Font” foundary to emphasize the unique selling point of the typeface. Design a promo-tional book and other collateral for a typeface from the foundary to emphasize the unique selling point of the typeface. It is important to show the special characteris-tics of the typeface because the topic and the concept is
derived from the uninque selling points.
Solution //
Clifford was designed by a Japanese designer named Akira Kobayashi. It represents a bridge between the past and the present. From this aspect of the typeface; became some-thing new inspired by the old, the “Communication” was built as the concept. As a human being, we speak in order to communicate, and in order to communicate, we need to know the language, but where did we learn how to speak? It all started as a baby. We learn language even before we were born. This is something that we are born with without knowing. The language as the barrier of connecting the old to the new because what we speak as an adult, is some-thing that was built from the past.
099100 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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101102 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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103104 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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105106 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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107108 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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109110 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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111112 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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113114 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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115116 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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119120 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS
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— Charles de Gaulle
ONLY PERIL CAN BRING FRENCH TOGETHER. ONECAN’T IMPOSE UNITY OUT OF THE BLUE ON A COUNTRY THATHAS 265 KINDS OF CHEESE.
07
121122 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Cheese Package
French / Modern / Classic
1 Special Edition Wine, 2 Classic Wines
Champagne & Limousine / Cambria / Adobe Caslon Pro
Chèvre Blanc
CHÈVRE BLANC
Objective //
The task was to rebrand existing cheese brand or to create a non-existing brand of chesse. The purpose is to show how the design is carried throughout the whole brand de-pend on different packaging.
Solution //
Non-existing brand was created in order to have some fresh approach to ordinary cheese packagings. The brand is called “Chevre Blanc”, meaning the white goat in French. The brand’s main concept is to accentuate the high quality goat cheese that is suppose to be complimenting wines.This brand represents the high quality French cheese that is rich and delicious, which represents the heritage of the Provence of Loire Valley.
123124 PU LSE // selected works of JANE KIM
Instructor //Course // Semester //
Christine GeorgePackage 2 Spring 2011
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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125126 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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127128 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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129130 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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131132 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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133134 PU LSE // selected works of JANE KIM
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Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10
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08
— Jeff Garcia
WHEN YOU THINKABOUT YOUR HERITAGE, YOU THINK ABOUT TOUGHNESS AND HARD WORK.
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Existing Company Rebranding
Heritage / Korea / Comfortable
New Identity / Applications / Brand Guideline
AG Book Rounded
Asian Airlines
ASIANA AIRLINES
Objective //
The task was to recreate Asiana Airline’s identity and also create applications that displays how it cooperates with the new identity system.
Solution //
The three key attributes chosen were heritage, global, and Korea. The Asiana Airline has the longest history of KoreanAirlines and it is still remained as powerful airline in Korea. They recently changed their main identity system to follow the parent company, but when it was replaced, it lost the brand’s equity. The solution was to bring back the formalcolor schemes which represents the Korean’s traditionalclothing, but regenerate to express more of modern and simple, since the company is being globalized. To ensure consumers with the expression of “safety”, rounded sans serif was chose as the main typeface, but still remaining the corporate sense.
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Instructor //Course // Semester //
Andrew CambourisIdentity 2 Fall 2011
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Asiana Airlines
AFTER
BEFORE
Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10
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139140 PU LSE // selected works of JANE KIM
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10
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141142 PU LSE // selected works of JANE KIM
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10
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Asiana Airlines
143144 PU LSE // selected works of JANE KIM
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Asiana Town3530 Wilshire Blvd. Ste. 1700 Los Angeles, CA 90010
T.1-213-365-4500F.1-213-380-1688www.us. f lyasiana.com
Asiana Airlines
E ) m i a c r o f t @ a s i a n a . c o m T ) 2 13 - 3 6 5 - 4 5 0 0 F ) 2 13 - 3 8 0 - 16 8 8
3 5 3 0 W i l s h i r e B l v d . S t e . 17 0 0 L o s A n g e l e s , C A 9 0 0 10
Mia Croft
Marketing Team / Regional Manager
Asiana Airlines
Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10
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145146 PU LSE // selected works of JANE KIM
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Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10
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147148 PU LSE // selected works of JANE KIM
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— Cesare Pavese
09 I LOVE PLACESTHAT HAVE ANINCREDIBLEHISTORY. I LOVETHE ITALIAN WAY OF LIFE. I LOVE THE FOOD. I LOVE THE PEOPLE. I LOVE THE ATTITUDES OF ITALIANS.
01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // DELL ‘ALPE
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Key words //
Deliverables //
Typefaces //
Project //
Title //
Food Package Rebranding
Italian / Alpe / Handmade / Historic
Food Products / Packing Materials
Copperplate / Rockwell / Jayne Print / Baskerville
Dell ‘Alpe
DELL ‘ALPE
Solution //
The new approach is to give more warmth to the current packaging, which currently expresses cheap design. The quality of the food is good, but the packaging was not delivering the right impression. To amplify the handmade Italian Gourmet food, hand-written typeface was used as well as elements that represents the ticket at the local deli.
149150 PU LSE // selected works of JANE KIM
Instructor //Course // Semester //
Christine GeorgePackage 2 Spring 2011
Objective //
The assignment was to choose existing deli brand to give face lift to their package design, to expand the value as well as aesthetically pleasing.
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // DELL ‘ALPE
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151152 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // DELL ‘ALPE
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153154 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // DELL ‘ALPE
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155156 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // DELL ‘ALPE
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— Robert Louis Stevenson
TO BE IDLE REQUIRES A STRONG SENSE OF PERSONAL IDENTITY.
10
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01 02 03 04 05 06 07 08 09 10
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Clos Du Val
Napa Valley
Panera Bread
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Clos Du Val
Napa Valley
Panera Bread
01 02 03 04 05 06 07 08 09 10
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161162 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10
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163164 PU LSE // selected works of JANE KIM
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01 02 03 04 05 06 07 08 09 10
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Loi r e Val l ey
C H È V R E B L A N C
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Loi r e Val l ey
C H È V R E B L A N C
01 02 03 04 05 06 07 08 09 10
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Asiana Airlines
ORGASMETIC
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Asiana Airlines
ORGASMETIC
01 02 03 04 05 06 07 08 09 10
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— Jane Kim
I THANK MY MOM FOR HER SUPPORT& UNCONDITIONALLOVE. I THANK GOD FOR WHAT HEHAS GIVEN ME. LASTLY, I THANK MY FRIEND M.K. I WAS SO LUCKY TO HAVE YOU IN MY LIFE.
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THANKS TO
Special Thanks to //
I have thank all of the instructors who provided invaluable critiques and advices. What I have learned from all of the courses were worth my life of five years. I specially thank Mary Scott, who had motivated me when I was very close to giving up. I have learn so much from you, I can not thank you enough for your kindness and desire for better design.
I also thank Christine George and Tom McNulty. Package design classes were my favorite courses throughout the whole school year. Lastly, I thank my colleagues Ginger Shiue, Mari Benitez, Tina Park, and Eunna Kim. It was grateful to meet people who have same interest, passion, and goals. I thank you all.
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COLOPHONSchool // Academy of Art University, Graphic Design
Course // Portfolio Seminar
Printer // Giant Horse, South San Francisco CA
Instructor // Mary Scott
Photography & Design // Jane Kim
Student // Jane Kim
Title of Book // Pulse
Address // 737 Post St. APT 212 SF, CA 94109
Cover Stock // Finch 100lb Text
Email // [email protected]
Fonts // Bauer Bodoni Bold Italic / Swiss 721 Light
Website // www.janekimgraphics.com
Software // Adobe Creative Suite 6
Book Bindery // The Key Binding & Printing, Oakland CA
171172 PU LSE // selected works of JANE KIM
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