Podim 4 3-v002
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roduct Management IN PRACTICE
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Transcript of Podim 4 3-v002
Product Management IN PRACTICE
WHY IS IT IMPORTANT?
Solutions looking for problems
You think you know more than your users
PRODUCT MANAGEMENTCustomer Technology
Business
Product Management
“”
the role of product manager is to discover a product that is valuable, usable and feasible
Marty CaganInspired: How To Create Products Customers Love
PRODUCT MANAGERS ARE CONDUCTORS
WHAT PROBLEM ARE YOU SOLVING?
IS THIS PROBLEM WORTH SOLVING?
CONTEXT FIRST!
Environment in which the problem needs to be solved where, when Who
Feedbacks into what problem you are solving
This is far before you look at device or anything like that
Starts setting constraints for the possible solutions
COGNITIVE LEAKS! People are surrounded
by distractions that drain their mental energy
Your product is just another drain, treat your users carefully
Remember, people using your product are not stock photogray models!
PRODUCT BACKLOG What you could do, not what you will do
Separate your product backlog from your development backlog
Provides continuous intelligence about customer problems and unmet needs
Get everyone involved in the product backlog
If it becomes a black box, everyone else will distrust it and seek a way around it
WHAT IS A ROADMAP?
An artefact that communicates the
direction you’ll be going in order to
fulfil the product vision.
ROADMAPS
Time horizons
Scope
STRATEGIC Initiatives
Product Areas
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I love deadlines. I love the whoosing noise they make as they go by.
Douglas Adams
DATES Priorities change, dates force you to delivery
what is no longer worthwhile
Dates become promise, when the promise isn’t kept trust is loss in the roadmap
Dates go on release/project plans
Clients engage more with roadmaps without dates
DELIVERY
Is it done?
What about?
Documentation
Marketing
Sales briefing
Not for the product manager to do but make sure it is done
More time learning Less time shipping
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“If you trust in yourself. . . and believe in your dreams. . . and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”
Terry Pratchett, The Wee Free Men
