C O N F I D E N T C O M M U N I C AT O R 2 0 1 6The Myths & Mindsets You Need to

Overcome to Go from Idea to a Global Product

Poornima Vijayashanker @poornima

PODIM Conference Maribor, Slovenia

May 11, 2016

W E E K 1 - C L A S S 1 M O D U L E 1 : D E L I V E R L I K E A P R O

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P O O R N I M A V I J AYA S H A N K E R M AY 2 , 2 0 1 6

B A C K G R O U N D

• Mint.com • EIR at 500 Startups • Duke University • Femgineer

M Y T H : G O G L O B A L F I R S T

# 1 G O L O C A L B E F O R E Y O U G O G L O B A L

• Customer • Revenue • Investors

G E T T R A C T I O N L O C A L LY

M Y T H : F O L L O W A P R O V E N PAT H

# 2 F O C U S O N O N E M A R K E T

• Reduce burn • Pick your market • Should be based on customer behavior

headout

• Based in Bangalore • NYC market • Tourism

M Y T H : S T U C K I N Y O U R C O U N T RY

# 3 P O L I T I C A L C L I M AT E

# 4 U N D E R S TA N D L A N D S C A P E

• Culture • Technology Adoption • Competition • Regulatory Environment • Investment Potential

• China: Didi Kuaidi - 78.3% • India: Olacabs - 80% • South Korea • Japan • France: Blablacar • Germany: Mytaxi • Russia: Yandex • Israel: Gett • Turkey: BiTaksi

M Y T H : S I T B A C K & WA I T

# 5 B O O T S T R A P & B U I L D

M Y T H : S U P P O RT C O M E S T O Y O U

# 6 F I N D R E G I O N A L S U P P O RT

# 7 L E G A L E N T I T Y

M Y T H : M O V E Y O U R T E A M

# 8 R E M O T E T E A M

M Y T H : M O N E Y F L O W S

# 9 I N V E S T M E N T

M Y T H : S I N K O R S W I M

# 1 0 T I M E

• Attend: How to Ship Your Ideas • @poornima • poornima@femgineer.com

Q & A