Podcasting Traffic Goldmine - Amazon S3 · Podcasting combines traditional broadcasting (radio)...
Transcript of Podcasting Traffic Goldmine - Amazon S3 · Podcasting combines traditional broadcasting (radio)...
Podcasting Traffic
Goldmine 'Steal' the multi-national's
secret traffic source
Discover How To Build An Army Of Eager Fans Just Like General Motors And Heineken
– And All On A Shoestring Budget!
Click here to know more!
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Table of Contents
Introduction ......................................................................... 4
Why Market Your Podcast? ......................................................... 5
Marketing Idea #1 ............................................................... 6
Highly Focused Niche ................................................................... 6
Know Your Target Audience ........................................................ 6
Marketing Idea # 2 ............................................................... 7
Be the King of Content ................................................................. 7
Make it Sound Like the Pros ........................................................ 7
Marketing Idea # 3 ............................................................... 8
Have a Dedicated Blog ................................................................. 8
Add Your Feed to Your Digital Signatures .................................... 9
Marketing Idea # 4 ............................................................. 10
Spread it Like Wildfire Through Social Media ............................ 10
Marketing Idea # 5 ............................................................. 11
Directory Submission ................................................................. 11
Marketing Idea # 6 ............................................................. 13
Don't Forget the Age Old Word-of-Mouth ................................ 13
Promoting Your Podcast Locally ................................................ 14
Conclusion ......................................................................... 14
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Introduction In this short report we will discuss the marketing aspect of podcasting.
We all as marketers know, online competition is tough for just about
everything.
It would, in our opinion be a huge mistake to think that marketing your
podcasts is any less important than producing them. When you’ve put
in all the hard work and created content you can be proud of, do you
want it to go unnoticed?
Podcasts are a digital way to produce and distribute audio content.
Podcasting combines traditional broadcasting (radio) with a digital
syndication network. There are several advantages of going the route
of podcasting instead of trying to conquer the more expensive and
difficult radio.
Here are some of the advantages of podcasting
1. Podcasting is a medium that lends itself well to many genres e.g.
Standup, Religious, News, Sports, music, drama, politics, age
specific etc.
2. Podcasting is very cost effective. You do not need to spend much,
if anything at all, to get started.
3. There is a huge global audience for podcasts.
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4. Podcasts can be accessed according to the listener’s schedule.
Unlike radio, podcasts are downloaded and can be saved for
later.
5. There isn’t a steep learning curve when it comes to the
production process.
6. Podcasting has no licensing laws (as of now). So you don’t have
to worry about the kind of content and censorship.
If you are convinced of the power of podcasting let’s get a move on
and learn how to market those podcasts!
Why Market Your Podcast? The “build it and they will come” mentality will not work for
podcasting! You need to become the mountain and be ready to go
looking for Mohammad if you want to succeed in any online venture.
Let’s put it this way, if creating quality podcasts were only about 30%
of the equation. The other 70% was marketing and relationship
building. Would you ignore the marketing side? Or put it second?
So without waiting another precious minute lets learn how to
effectively market your podcasts.
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Marketing Idea #1 Highly Focused Niche Just by selecting a niche for your podcasts you are creating a built-in
audience. It’s not always the best idea to go for niches with huge
audiences e.g. online dating. The competition will be tougher and you
will probably be competing directly with some big businesses.
So select a niche, but make it ultra focused e.g. instead of going for the
“online dating” niche you can choose “online dating for gay couples
with feet fetishes” niche. Get the drift?
Know Your Target Audience Once you have a highly focused niche, you should find out the
gender,
age group,
income and education bracket,
regional location
and any other information about your target audience.
To market effectively you have to know who you will be catering your
podcasts to.
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Marketing Idea # 2 Be the King of Content To stay ahead of the competition, you have to become the ultimate
source of authentic and up-to-date content; within your niche. You will
not only become a trusted source of information but will garner
respect from your audience and competition.
That in our view is the ultimate goal of podcasting establishing you as
the go to expert in your niche. The authority for providing insightful
and timely content.
Make it Sound Like the Pros "The sound of a word is at least as important as the meaning." ~ Jack Prelutsky
If content is king; quality is definitely the reigning queen. People will
not listen to great content if the audio is bad. Just like people will
dismiss a great thought in a poorly written article. Spend some time
perfecting your voice and the audio settings. The little things make the
difference between an amateur and a professional sounding podcasts.
Think of the quality of audio of your podcasts as its packaging. How
many times have you passed on a book because of an unattractive
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cover? Or a shoe that was designed perfectly, but wasn’t aesthetically
pleasing. Sound quality plays the same role for podcasts.
Spend a little money on good headphones and microphone if your
budget allows. It will help sweeten the audio for you. Making it sound
as sweet as possible with all the necessary bells and whistles will also
establish you as an expert or at the very least a professional in your
niche.
Marketing Idea # 3 Have a Dedicated Blog Think of having a podcast without a dedicated blog this way – you
create a beautiful painting but have no walls to hang it. You need a
dedicated blog as the hub of your podcasts and any news relating to it.
A central place your audience can go to find all the podcasts as well as
a little about you and/or your business.
Some people in the business are of the opinion that a Facebook fan
page is just as good as having a dedicated blog. They couldn’t be more
wrong.
A blog gives you far more control over your content, the way you
choose to present it.
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It gives you control over the way you interact with your
audience.
Not everyone is on Facebook y’all! But just about anyone with a
cell phone can access a blog.
Having a dedicated blog gives your podcast a professional look.
Just having a Facebook fan page might make you seem lazy.
It helps with driving SEO based traffic to your podcasts.
Go create a free blog! What could it hurt?
Add Your Feed to Your Digital Signatures A signature online mostly refers to a few lines of content you put after
your name or your comments for various forms of digital
communication. You can add a signature to your email and have it
repeated every time you send out an email.
You typically have signatures under comments you make on bulletin
boards and forums on various sites. You also add a signature to articles
you write and publish over the web.
Adding your podcast URL to these digital signatures will not only help
spread the word about your podcasts. It will also help you get the all
important backlinks to your blog.
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Marketing Idea # 4 Spread it Like Wildfire Through Social Media If we were to define social media marketing in two words, those would
be “Marketing Goldmine”. Since there is no denying the power of
Twitter, Facebook, Google Plus, MySpace, Linked In, and so on (and the
list is long) we will just discuss how to best market your podcasts
through social media.
Go to a social media site that is the most closely related to your
selected niche. If your podcasts are about creating picture blogs about
cats you might want to go to an image based social media site like
InstaGram.
Publish your podcasts on as many social media sites as you want to
always remembering the holy grail of social media:
Twitter and the recent addition
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Other than these LinkedIn, Tagged, Google +, Instagram and four
square, there are also social media sites you should target.
It is also important to find your niche oriented social media sites to get
real traffic to your podcasts. Traffic that is interested in and receptive
to your message.
Marketing Idea # 5 Directory Submission When we asked a bunch of random people, where they would go to
search for podcasts? Almost all answered, iTunes! Now, itunes might
be a music store, but it is also the most popular podcast directory. The
first directory you submit your podcast to (no matter what the niche) is
– say it with us – iTunes!
The directory submission does not stop there though. There I a long
research filled road ahead. We have added the best, most popular
podcast directories list to the comprehensive ebook, “podcasting
Mantra” .
Even with that list you will have to look for and find niche specific
directories or specialty sites that will allow you to add your podcasts to
them.
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The best way to submit podcasts to directories is to submit the playlist
feed and the episode feed. This way someone looking for more
podcasts from you will not have to wait for you to update the podcasts
manually. The playlist will be automatically updated as you add more
podcasts to your feed.
With directory submissions it is best to give yourself goals e.g. “I will
submit my podcasts to at least ten niche specific directories”. This will
keep you motivated to go that extra step. Some people tend to give up
the search if they find only five directories at first click.
A few things you need to remember when submitting your podcast/s
to different directories are:
Pay attention to the tags, title, subtitles, description and other
information you are asked for. These are handy ways to optimize
your podcast with keywords specific to your niche. Just don’t do
it in a spammy way.
Directories do not immediately publish your podcast the moment
you hit submit or share. Directory moderators review your
podcasts before adding them to their list. It can at times be a
couple of days wait. Don’t start sharing your directory links
before your podcast gets published.
Some directories will not allow users to add playlists that
automatically updates content. These directories wants control
over the quality of content they archive.
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Not all directories will give your podcasts the option of a paid
subscription. You need to include an iTunes link for people
interested in buying a subscription or simply buying your
podcast/s.
Marketing Idea # 6 Don't Forget the Age Old Word-of-Mouth Word-of-Mouth is without contest the oldest form of marketing.
People used to tell each other if someone was bartering a goat for
cheap in a village nearby was before any posters or flyers were
created. Most marketing executives still agree it is the most trusted
form of marketing.
Having a bunch of testimonials or reviews you paid people to record or
write is not the same as someone mentioning your podcast to a friend
or family member. Coming from a trusted source it is instantly more
credible. But how can you employ word-of-mouth marketing?
The simplest way to do it would be to ask your friends and family to
check out your podcast and spread the word. Also send out emails to
your entire contact list asking them to listen to your podcast. Tell them
they should share the link if they like what they hear.
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You will be surprised by the kind of response you will get by just asking
people you know if they can review your podcast. One word of caution
though, family members and friends can be tough critics so don’t get
disheartened by any misjudged opinions.
Promoting Your Podcast Locally This might not be the way to go for all podcast producers. Either
because of the niche they have selected or due to the amount of
money or time required to put together a local event. For those who
can afford to promote their podcasts locally should start printing out
flyers right now!
Go to clubs, bars and restaurants and partner up to do live readings /
recordings to generate interest. Hold raffles both online and off with
creative prizes. Ask your listeners to schedule visits and record their
opinions if they want to. Create small neighborhood clubs around your
niche. Heck, you should mention your podcast to your book club!
Once you generate interest locally the world will follow suite. People
from other states and countries will want to join into the conversation.
They will want to interact with you and your audience.
Conclusion There are literally endless numbers of sites and ways to market
anything today. What you as a producer and marketers need to do is
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separate the noise from the real sound and focus. Focused energy is far
more productive than running around in circles.
Have a marketing plan for your podcasts before you even start writing
your first script. Make that plan both podcast and niche specific. Lay it
all out what you have to do and when. Don’t worry, there is room for
errors. You can always fine tune once you get more familiar with the
process.
Always remember 70% of your podcast success will depend on how
well you market it.
Go put yourself out there, good luck!
Discover How To Build An Army Of Eager Fans Just Like General Motors And Heineken
– And All On A Shoestring Budget!
Click here to know more!