Getting started with B2B podcasting – 8 quick tips for first-time podcasters
Podcasting Quick Start
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20-Sep-2014 -
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Transcript of Podcasting Quick Start
Quick Start Podcasting
Joan Vinall-Cox, Ph.D.2014
Creating a Podcast• History - Rhetoric• Preparation – 5 Steps• Recording – Tools and Tips• Editing – Audacity & Tutorials• Posting – Blog + SoundCloud =
Embed
Rhetoric• First record of codified human
communication skills– oral / aural
• Impact of voice and words in art of persuasion
• Aristotle recorded techniques in text – for live speaking
• Context known – place and audience - so speaker could adjust while speaking
Recorded Rhetoric• Audience, place, and time heard unknown– Speaker’s knowledge of audience context
limited or non-existent• Audience needs must be built-in prior to
recording, editing and posting– Increases planning requirements
• Compensations for sound not being live–Music, sound effects, the mix
Aristotle’s Canon (for Podcasting)
1. Invention – Choose your topic– Think about your potential audience– Research for information, approaches
2. Arrangement– Structure for the ear; short, simple
sentences; clear, coherent, focussed– Use a “hook” to start; grab the audience
Planning Your Podcast
Donna Papacosta Says:http://news.trafcom.com/2008/09/how-to-read-a-podcast-script-and-not-sound-like-youre-reading/
Recording Tools – Mics
Recording Tool - MicsMics• Smart phones - recording apps• Earbuds’ mic• iRig Mic – around $60.00–Works with recording apps and has its
dedicated app• Many laptops will record but can have
poor sound without an attachable mic
More Recording Toolshttp://podcast.trafcom.com/podcasts/2008/11/trafcom-news-podcast-79-the-podcasters-toolkit
Interview Tools• F2f – Face-to-Face interviews –Mic handheld couple of inches below
and in front of mouth - best• Interview via Skype
– http://www.makeuseof.com/tag/the-quickest-easiest-way-to-record-skype-calls-for-mac-and-windows/
Audio Editing Tool
Audio Editing - Audacity
• Any audio editing tool, ex. GarageBand
OR• Audacity – free audio editing
software– http://audacity.sourceforge.net– Google for tutorials – many available
Editing Podcasts• Plan ahead• Outline, but avoid scripting– Helps later with shownotes
• Cut redundancies and stumbling• Cut most fillers - “um”, “uh”, “like”,
etc.• From Trafcom News -
http://podcast.trafcom.com/podcasts/2007/08/show-61-trimmin
Safe Copyright• Find and use ONLY material – music,
sound effects, etc. – that is copyright safe or free
• Copyright-safe sounds and music – – https://creativecommons.org/
legalmusicforvideos – http://creativecommons.org/music-
communities • Research for more or create it
IntrosWhat introductions need -• Immediately aurally recognizable• Sounds - consistent for whole series• Introduce current episode’s topic(s)• Podcaster introduces self
Exits• Thank interviewees if any –Mention their promotions
• Briefly mention podcaster’s promotions – Refer to links in shownotes
• Invite responses– Include how to respond and where
• Thank audience and repeat your name
Saving Your Podcast
Exporting -> mp3http://www.makeuseof.com/tag/how-to-create-valid-mp3-files-with-audacity/
Hosting Your Podcast• Professional hosting – Libsyn - $5 a month
• Free hosting– SoundCloud - https://soundcloud.com – YouTube – You can include image(s) as
well as audio
Posting Your Podcast• Set up a blog– Blogger–WordPress.com– Even Tumblr
• Embed your SoundCloud or YouTube hosted podcast!
• Share your link!!
A WordPress.com Example
A Tumblr Example
Shownotes• If you want your podcast(s) heard,– write up shownotes on your blog–Why? - • Google searches can find words
–More reasons and how• http://news.trafcom.com/2007/01/
podcasting_secr_1-2/
Crafting a Podcast• History – Rhetoric – oral / aural communication
• Preparation – Aristotle’s 5 Canons• Recording – Tools and Tips• Audio Editing and Mixing – Audacity – Google for Tutorials
• Posting – Blog + SoundCloud => Embed– Include shownotes for SEO
Donna Papacosta:Expert Podcaster
• Much of what I cover comes from Donna Papacosta’s podcasts:– http://podcast.trafcom.com/topics/podcasting-news-and-
notes
• And her eBook on Podcasting –– “The Podcast Scripting Book”
• http://www.amazon.ca/Podcast-Scripting-Book-Donna-Papacosta-ebook/dp/B00HKN9CV8/ref=sr_1_1?ie=UTF8&qid=1391014684&sr=8-1&keywords=Donna+Papacosta
Stuck / Confused?• Do what I do –
Google it!
Joan Vinall-Cox, Ph.D.
Good Luck with Your
Podcasting!