P.O.Box2008 1-814-946-7411(local) AltoonaPA16603 1-814-946 ... · ThanksgivingDay Edition...
Transcript of P.O.Box2008 1-814-946-7411(local) AltoonaPA16603 1-814-946 ... · ThanksgivingDay Edition...
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P.O. Box 2008Altoona PA 16603301 Cayuga AvenueAltoona, PA 16602
1-814-946-7411 (local)1-814-946-7547 (fax)www.altoonamirror.com
Publisher Edward KrugerAdvertising Manager Tracy BrooksAccounting Manager Pete BerzonskyEvent Marketing Manager Candy HollidayCirculation/Operations Manager Daniel SlepProductionManager Rick BaczaManaging Editor Neil RudelNational Representation:Mid Atlantic Newspaper Services3899 N. Front St., Harrisburg, PA 17110 - (717) 703-3030
� The Altoona Mirror extends credit to qualified businesses.See your Account Executive for details.
� There is a 1.5% per month service charge to accounts ex-tended beyond 30 days.
� The publisher reserves the right to change the terms, con-ditions and rates upon 30 days notice.
� The publisher reserves the right to limit space, reject or cancelany advertisement without notice.
�Ads simulating news must be labeled “Advertisement.”� The Mirror reserves the right to edit or reject any advertising
copy or cancel an advertisement at any time. Please check your ad-vertising for errors on the first day of publication. TheAltoonaMir-rorwill not be responsible for any advertising error beyond the firstpublication day. Adjustment in full for error is limited to the cost ofthat portion of the advertisement wherein the error occurred.
� In the event of flood, fire, strike, or other emergencies beyond thecontrol of either party, this agreement shall be suspended withoutpenalty to the advertiser or the Altoona Mirror. If an error occurs inanadvertisement forwhichtheMirror isresponsible, the limitof the li-ability shall be to correct the error in the next regular issue.
�Ads over 18” in depth will be billed for full depth of 21.25”.� The publisher is not bound by any terms and conditions,
printed or otherwise, appearing in order blanks, advertiser’s forms,or copy instructions when in conflict with terms and conditions onpublished rate card or policies.
� Brokerage advertising rates must be agreed upon prior to rundate.
� All advertising credit balances must be taken in-kind throughadditional advertising within one year.
� TheMirror does not accept sequential liability.
At theAltoonaMirror, we don’t just sell advertising, we sell solu-tions. We offer you access to more potential customers than anyother localmedia.Ourmediaconsultantsare trainedtohelpyouuseamultitudeof newspaperadvertisingoptions tosolveproblemsandgrowyourbusiness.Our consultants canhelpyou turnan idea intoan effective campaign thatwill bring results.
Broadsheet page size: 10” by 21.25”
Printing method: Offset 85/100-line screen
Half-tone screening:B/W, 85 line screen; Color, 100 line screen
Photos: 200 dpi
Color:TheMirror requires that color be orderedbasedonprocesspercentages. Traditional processed colors and shades are created byusing various screen percentages of the primary process colors,which are Cyan (process blue), Magenta (process red), Yellow andBlack. A color chart may be obtained from theMirror to help withcolor choices. Computer-generated colorsmust be created in CMYKprocess color. TheMirroruses InDesign for advertising compositionandwill convert all pantone colors to the correspondingprocessmixfor reproduction.
Digital ad transfers: Advertisements created elsewhere canbe accepted in a variety of forms. TheMirror has the followingsoftware packages on aMac platform fromwhich we can outputads using InDesign. Fonts, photo files and related artmust be in-cluded with the original document for a successful output. Adscan be submitted on all of the following media transfer choices:
� CD or DVD
� Go to: ftp.oweb.net�When prompted to enter a login, enter: altoona guest�When prompted to enter a password, enter: guest� Drop ad into FTP site� Use Fetch for Macintosh or FTP Explorer for Windows
Advertising department: [email protected]@altoonamirror.com
Local sales manager: [email protected] advertising: [email protected]
Advertising E-Mail Contact
FTP Site Directions
Technical Specifications
Advertising Services
General Policies
Terms and Conditions
Personnel
Columns Inches Decimal1 col 1 1/2” 1.5832 col 3 1/4” 3.2663 col 4 7/8” 4.9494 col 6 5/8” 6.6325 col 8 1/4” 8.3156 col 10” 10.000*
Columns Inches Decimal1 col 1 1/8” 1.1632 col 2 3/8” 2.4263 col 3 5/8” 3.6894 col 4 7/8” 4.9525 col 6 1/8” 6.2156 col 7 3/8” 7.4787 col 8 5/8” 8.7418 col 10” 10.000
� Double trucks are billed as 13 columns by 21.25” inches and areaccepted by reservation only. (Actual size 20.75” inches by 21.25”)�Minimumdouble truck depth is 17 inches, andminimumwidth is10 columns.
Columns Inches Picas1 col 1.583” 9p62 col 3.267” 19p7.23 col 4.95” 29p8.44 col 6.633” 39p9.65 col 8.317” 49p10.86 col 10” 60p
Ad sizes Width HeightFull page bleed 8.875” 11.375”Trim size 8.375” x 10.875”, Live text area is 7.625” x 10.125”2/3 page vertical 5” 10.125”1/2 page vertical 5” 7.5”1/2 page horizontal 7.625” 5”1/3 page vertical 2.375” 10.125”1/3 square 5” 5”1/6 page vertical 2.375” 5”1/6 page horizontal 5” 2.375”
Columns Inches Picas1 col 1.583” 9p62 col 3.267” 19p7.23 col 4.95” 29p8.44 col 6.633” 39p9.65 col 8.317” 49p10.86 col 10” 60p
Daily: $59.45 Sunday: $66.86�News plan contract available upon request
Color Open Rate 12-23 24-351 $295.00 $255.00 $230.002 $390.00 $340.00 $300.00Full $680.00 $545.00 $530.00
�News plan contract available upon request
Daily: $54.03 Sunday: $61.01�News plan contract available upon request
Minimum 70# paper
Times Per Year 1-6 7-13 14-26 27-39 40-52 53+Single Sheet $64.00 $61.00 $56.00 $54.00 $52.00 $50.004-24 pages $74.00 $69.00 $65.00 $61.00 $56.00 $54.0025+ pages $77.00 $74.00 $69.00 $65.00 $63.00 $56.00
� Costs are per thousand
� Add $5/thousand for every 4 page jump over 40 pages
� Add $8/thousand for zoned coveragewith a 14,000minimum
� Thanksgiving Day and every Sunday full run only
� Deadline is one week prior to insertion date
Call for quote.
� Size: No wider than 10.5 inches, no longer than 11 inches,
minimum size: 5.5 inches wide and 8.5 inches deep. No smaller
than #10 envelope.
� $120 per 1,000 net
� Poly bag ads are NOT accepted on Election Day
Ad Bargain Sizes(6-column format, 9.75” deep)
Mirror Tabloid Sizes(6-column format, 9.75” deep)
Classified Sizes(8-column format, 21.25” deep)
Newspaper Poly Bag Rates
Pre-Print Copy Sizes
Pre-Print Printing Rates
Pre-Print Insertion Rates
National Classified Rates
National Retail Color Rates
National Retail Rates
Glossy Magazine Dimensions
Double Truck Sizes
Retail Sizes & Break Page(6-column format, 21.25” deep)
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Open rates Daily Daily + Ad Bargain Sunday
Annual contract rates Daily Daily + Ad Bargain Sunday30,000 ”25,000 ”20,000 ”12,000 ”9,000 ”6,000 ”4,500 ”3,000 ”1,500 ”1,000 ”750 ”500 ”200 ”100 ”�Example: A 2-columnby 2-inch ad = 4 column inches. Four col-umn inches at the 100-inch daily contract rate ($29.72) will costyou $118.88.� Repeat discounts apply, please see next column
Wednesday distribution: 13,000 copies available on rack loca-tions. Audited. $7.20 per column inch.
Retail and classified display:Edition DeadlineMonday Thursday, 5:00 p.m.Tuesday Friday, 5:00 p.m.Wednesday Monday, 5:00 p.m.Thursday Tuesday, 5:00 p.m.Friday Wednesday, 5:00 p.m.Saturday Thursday, 2 p.m.Sunday Thursday, 5:00 p.m.Retail only:Edition DeadlineSunday E Lifestyle Wednesday, 4:30 p.m.Sunday Business Thursday, NoonTMC Monday, 4:30 p.m.
Open rate Daily Sunday
Annual contract rates Daily Sunday1,000”500”250”100”� Repeat discounts apply, please see next column.
Edition DeadlineMonday Friday, NoonTue., Wed., Thurs., Fri. Day prior, NoonSaturday Thursday, 4:00 p.m.Sunday Friday, Noon
45% discount available on pickups into tabloids and special
sections from the retail ad earned rate.
35% discount onanyad that repeats fromSunday intoMonday
or Tuesday or any insertion that repeats from Thursday into Fri-
day or Saturday (20” minimum, excluding Sundays, church and
charity, obituary, community,BusinessBuilder andBrandBuilder
Rates).
25% discountonanyadover 20” that repeatswithinsevendays
(excludingSundays, churchandcharity,obituary, community,Busi-
nessBuilder andBrandBuilderRates).
15%discountonanyad,anysize, thatrepeatswithinsevendays
(excludingSundays, churchandcharity,obituary, community,Busi-
nessBuilder andBrandBuilderRates).
Daily SundayNonprofit Rate $23.56 $30.48Obituary Notice $4.25 per line� No other discounts apply
Directory Rates Daily SundayOnce a week for four weeks $19.34 $20.34Once a week for 13 weeks $18.17 $19.11� No other discounts apply
30 Times $16.49 within a 30-day period15 Times $22.14 within a 30-day period
� No other discounts apply
� Additional weeks require a signed contract
� All contracts must be signed by both parties and returned by
effective dates in order to receive contract rates; otherwise, the
open ratewill be charged. Advertisersmay refuse to accept a rate
increase and cancel contract within 30 days of written notice
thereof.
Contract Information
Business Builders Blitz
Directory Rates
Other Discounted Rates
Repeat Discounts (If applicable)
Break Page Deadlines
Break Page
Retail Display
Ad Bargain / Mirror Plus
Display Ad Deadlines
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$45.12
$22.82$22.97$23.46$24.23$24.93$25.17$25.60$25.75$26.86$27.55$27.89$28.22$28.80$29.72
$52.22
$30.02$30.17$30.66$31.43$32.13$32.37$32.80$32.95$34.06$34.75$35.09$35.42$36.00$36.92
$52.45
$26.30$26.79$27.17$28.00$28.61$29.00$29.46$29.85$31.08$31.92$32.50$33.08$33.25$34.15
$37.27
$24.11$28.33$31.68$34.91
$47.46
$27.04$31.77$40.29$44.77
Monday - Friday $325Saturday $375Sunday $425� Limited space is available; price includes color
Format:Full Gatefold = Flap + Inside Back + Back
Rates:
Around Sunday Comics or Sports $2,500Around A Section of paper, $3,500
Sizes:Gatefold flap front: 4.75” x 16.375” deepBack: 4.75” x 21.25” deepGatefold pages,inside back & back: 10” x 21.25”
Note size:Image area: 3”x3”, Finished size: 3.5”x3.5”Optional back side: 2”x3” (left side of back of sticker, black ink only)Rates: NoteFront only $925 Daily / $999 SundayFront and back $975 Daily / $1,049 SundayQuantities:Full run Please ask your account executive
for the most recent audited quantitiesAd Bargain 13,000Special “Referral Note” pricing when combined with a Print Ad.Call for details.� Full Run Only� Zoning Not Available.
Pick up: $12 Mailed: $21
Daily: $29.44 per inch Sunday: $31.47 per inchProof of Publication $7.25
Legal Notices
Blind Box Replies
Front Page Mirror NotesFront Page Feature Ad
Mirror Gatefold
Open rate Daily Sunday
Annual contract rates Daily Sunday
30,000”
25,000”
20,000”
12,000”
9,000”
6,000”
4,500”
3,000”
1,500”
1,000”
750”
500”
200”
100”
Open rate Daily Sunday
Annual contract rates Daily Sunday
30,000”
25,000”
20,000”
12,000”
9,000”
6,000”
4,500”
3,000”
1,500”
1,000”
750”
500”
200”
100”
8 Column Classified Line Rates8 Column Classified Display Rates
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$34.00
$17.12
$17.24
$17.60
$18.18
$18.71
$18.87
$19.20
$19.32
$20.15
$20.66
$20.93
$21.17
$21.60
$22.29
$38.58
$19.35
$19.84
$19.99
$20.59
$21.05
$21.32
$21.67
$21.95
$22.85
$23.90
$24.19
$24.33
$24.46
$25.10
$4.40
$2.22
$2.23
$2.27
$2.35
$2.42
$2.44
$2.47
$2.51
$2.61
$2.68
$2.71
$2.74
$2.79
$2.90
$5.00
$2.51
$2.56
$2.61
$2.64
$2.73
$2.77
$2.81
$2.84
$2.95
$3.03
$3.09
$3.15
$3.17
$3.25
Altoona MirrorREADERSHIP PATTERNS
Blair County, PA
Year In ReviewWhether your business is re-markably old or relatively new,January 1st is a time to cele-brate your success. It’s sure tobe a conversation starter and areminder of just how vibrantour business community re-mains.
Spring HomeImprovementIt’s the time of the year whenhomeowners are looking forhelp and advice about home im-provement.
People & ProgressOur newsroom’s annual look atthe region’s growth will featurestories on recreation, health,business, industry, and educa-tion around the 6-county region.
Spring WeddingsThis bridal publication pub-lishes inside the Altoona Mirrorevery April. Reach thousands oflocal readers with your specialadvertisement.
Here’s My CardGLOSSY COVER, SUNDAYCIRCULATION, CATEGORIZEDHEADINGSBusiness cards are one of yourmost effective marketing tools.Take advantage of this businesscard directory.
Hometown FavoritesShare your enthusiasm bythanking those who voted foryou by placing an ad in this sec-tion. The lists of nominees andwinners are based on readers’choices.
Blair County ProudAn annual look at the “goodnews” and “good people” whomake our communities tick.Blair County Proud is divided into four sections based on geogra-phy and recognizes volunteers,nonprofit groups and other com-munity heroes. When someonesays there’s never any goodnews in the paper, we tell themwe’re “Blair County Proud.”
Fall HomeImprovementAs the weather changes and theleaves begin to turn, homeown-ers are again looking for ways toprepare for the return of thewinter weather.
Thanksgiving DayEditionThe Altoona Mirror’s Thanksgiv-ing Day newspaper is one of thelargest and most anticipated ad-vertising editions of the year! Besure to include your business inthis publication as more than70,000 local readers prepare for thebiggest shopping day of the year!
Trimmed toPerfectionThis annual guide to holidaydecorating and entertainmentfeatures a tree decorating con-test for readers that draws inter-est from across our region.
Holiday GreetingsOn Christmas Day, the Mirror pub-lishes holiday greetings through-out the paper. Wish all of yourpatrons a happy holiday seasonand show howmuch you appreci-ate them!
January
February
March
April
July
September
October
November
December
Study results based on 1,339 total telephone interviews with a confidence level of 95%, and a margin of error of ± 2.77 performed in Blair County, PA in February 2014 and August 2013, bu Market Authority Inc. Results weighted by age.© 2014 All rights reserved by Market Authority, Inc.
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Special Sections Calendar 2020
Altoona MirrorNewspaper Frequency
Altoona MirrorShared Copies
22%Occasionally
10%Weekends
Only
5%SundayOnly
63%Daily
22%Share with TwoOther Persons
24%Share with
Three or MoreOtherPersons
19%Do Not Share 35%
Share with OneOther Person
7
Penn State NitWitsOnline at altoonamirror.com.
Full-length videos of the Nitwitstelevision program.
High School, Collegeand NFL FootballPreviewsReaders look for-ward to this specialsection loaded withfacts, figures, ros-ters and schedulesof area high school,college and NFLprospects for the upcoming season.
PSU Football: GamedayPenn State Gameday includes features,commentary, fan feedback, rosters and sta-tistics. Gameday reaches 100,000 readers inthe Altoona Mirror and our sister papersin Lock Haven, Lewistown and Will-iamsport.
PSU Football: ExtraFour-page newspaper section that wrapsaround the Mirror’s regular sports sectioneach Sunday duringfootball season. It includes gamecoverage, commentary and analysis fromthe Mirror’s veteran team.
Winter HeatReaders look to the Mirror for thebest in high school winter sportscoverage and no product the Mirrorproduces affects more student ath-letes and their families.
Fridays: Go/TVMagazineWeekly entertainment magazine,featuring “go and do” informationabout music, movies, the arts andnight life. Contains a week’s worth ofprogram listings for dozens ofbroadcast and cable channels on 15regional cable systems.
Ad Bargain13,000Distributedthoughoutthe region.A newedition isavailableeveryWednesdayon morethan 250 racklocations. AAM audited publication.
Blair Business MirrorAdvertising supplement published inconjunction with the Blair CountyChamber of Commerce. It is inserted inthe Mirror on the second Tuesday ofeach month.
Tour of Homes -Glossy CoverIncludes property listings in our six-county coverage area. It is inserted inthe Mirror on the first Saturday ofeach month, distributed free at dozensof locations and posted all month longat www.altoonamirror.com.
Coupon BookletThis full-color booklet measures5.25” x 9.25” and is delivered monthly to20,000 Altoona Mirror subscribers.They are also available at severallocations throught Altoona.Total distribution: 23,500 copies.
Health and WellnessFeatures informative articles on healthissues from asthma to X-rays. Inserts inthe Mirror in January, May, August andNovember.
Top JobsAltoona Mirror's Tuesday employmentsection featuring career advice and ourregion's best-read collection of helpwanted ads. The easiest way to get yourad into Top Jobs is to place it in theSunday newspaper and we'll pick it upinto Top Jobs at a special discountedrate. For more details, call the Mirror'sclassified department at 814-946-7422.
Senior MirrorFeatures information for our local 55+readers. This section publishes the firstSunday of every month and is a verypopular edition.
Curve: Inside PitchAn in-depth season primer on one ofthe most popular minor league fran-chises in all of sports. Thousands offans turn to Inside Pitch, a completeguide to the upcoming season withfeatures, player profiles, statistics,analysis and a fan-friendly map ofBlair County Ballpark.
Glossy Golf MagazineTheses magazines will bedistributed late April/early Mayand will be available throughout thegolf season. Advertisers will seecontinued results with this all-newglossy publication.
Preseason BlitzArea football players, coaches andteams will be featured withoutstanding photos and stories
written by ouraward winningsports department.Parents andathletes alike willtreasure thisglossy annualissue for years tocome.
Weekly Publications Monthly Products Other Products
Football Products High School Winter Sports
Sports-Related Products
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Blair LivingLocal stories, Local events, Local facesIt’s like a taste of our hometowndelivered to your doorstep four times a year.A community , life and style magazine for peoplewho live and work in the region and those whofeel a kinship with this place we call home.
Publishes:The second Monday in March, June,September, and December.
AD SIZES WIDTH HEIGHT(A) Full Page Bleed 8.875” 11.375”Trim size: 8.375” x 10.875”,Live image area: 7.625” x 10.125”
(B) 2/3 Page Vertical 5” 10.125”
(C) 1/2 Page Vertical 5” 7.5”
(D) 1/2 Page Horizontal 7.625” 5”
AD SIZES WIDTH HEIGHT
(E) 1/3 Page Vertical 2.375” 10.125”
(F) 1/3 Page Square 5” 5”
(G) 1/6 Page Vertical 2.375” 5”
(H) 1/6 Page Horizontal 5” 2.375”
(I) Two facing pages 2-full page ads
AD SIZES COST(A) Full Page $1,200(B) 2/3 Page $950(C), (D) 1/2 Page $825(E), (F) 1/3 Page $580(G), (H) 1/6 Page $330
(A) (I) (I)(B) (C)(D)
(E)(F) (G) (H)
Close of space 6 weeks prior to publication. CRA and artwork approval two weeks after space close.
• All ad rates include full color.• Issue dates and number of issues aresubject to change.
Bridal BlissFeatures a local wedding storyalong with advice and tips forbrides, grooms, bridal partiesand the couples families.Publishes:Every January
Mirror MomsFeatures local stories andlocal faces plus a high-quality glossy finish.Publishes: February, May,August and November.
AllegheniesAdventureDistributed for FREE at many arealocations including hotels, restau-rants, specialty shops and resortareas in Central Pennsylvania.Publishes: January and July
FULL-RUNALTOONAMIRROR
Glossy Magazines
Targeted Distribution
This glossy publication provides aflavor for readers of the business ofcooking and eating in central Penn-sylvania.
Local cooking personalities, food-related businesses, food-relatedtrends and recipes are featured.
ALTOONAMIRROR EVENTS
This publication is devoted to ed-ucation and responsible pet owner-ship as well as products andservices designed to help individu-als and families provide their petswith a healthy, quality life.The glossy high end look and con-
tent features trusted and credible in-formation to pet owners and loverswritten and delivered in partnershipwith local trainers, veterinarians,nutritionist, legal counsel, rescue or-ganizations and a whole pack of an-imal writers.
Whether it is in the thrill, passionor economics that makes motorcy-cles so appealing, Central Pennsyl-vania will learn about it here.This magazine features stories for
both the street and off road bike en-thusiast.
Includes listings of area runs, in-formation from local motorcyclebusinesses and upcoming trends inthe industry.Delivered full circulation in the
Altoona Mirror and available atJohnstown’s Thunder in the Valley.
February:Love Yourself
An event by women for women.March:
Kegs, Corks & KiltsAn Irish-themed tasting eventwith local breweries, wineries& distilleries.
April:Mirror Moms Kids Fest
A fun, activity filled day forkids of all ages!
July:Altoona First
Frontier FestivalA variety of vendors, food andbands with free and ticketedshows.July & August:Summer SoundsSeries Concerts
Three concerts throughout thesummer on Friday nights inHeritage Plaza, DowntownAltoona.
August:Health-O-Rama
Visit with area businesses tolearn how you can embrace alife of health, wellness andfitness through education,seminars and tutorials.
September:Downtown Night MarketA community event to promotelocal artists, vendors and musi-cians.
October:Fear 'N' Beer
AHalloween-themed tastingevent with local breweries andrelated vendors.
October:Central PA Pet Expo
A fun and educational time in-teracting with a variety of do-mestic pets and wildlife.
December:HoHo Expo
A family, friendly holidayshopping experience with localvendors and businesses.For additional informationregarding our events,
CALL 814-946-7536
Taste of the AllegheniesPUBLISHES: Every May
Central PA PetsPUBLISHES: Every October
Veterans SalutePUBLISHES: Every November
Born to Ride Central PAPUBLISHES: Every May
Magazines reach both amass audience, through distribution in the Altoona Mirror, anda targeted audience through placement in many businesses throughout the region.
The Altoona Mirror publishes20,000 copies of this special glossymagazine to salute our Veterans.Articles include information for
sending gifts overseas, spendingtime with a veteran, how to donate,how to properly fly the flag as an
honorable display of appreciation,and more. We will also include sto-ries on local veterans and serviceorganizations.Be sure to show your support by
thanking our veterans inside thisspecialty publication.
Area football players, coaches andteams will be featured with out-standing photos and stories writtenby our award winning sports depart-
ment.Parents and athletes alike will
treasure this glossy annual issue foryears to come.
High School FootballPUBLISHES: Every August
Featured Glossy Magazines
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Brookville
Reynoldsville SandyDuBois
Falls Creek
Treasure Lake
Grampian Curwensville
PlymptonvilleClear�eld
Hyde
Lumber City
Maha�ey
NewburgGlen CampbellNew Washington
Burnside
Westover
Irvona
Coalport
Glen HopeBrisbin
HoutzdaleRamey
Osceola MillsSouth Philipsburg
PhilipsburgChester Hill
Wallaceton
Port MatildaPark Forest Village
Pleasant GapCentre Hall
ZionBellefonte
Milesburg
Unionville
Howard
Beech Creek
State CollegeBoalsburg
Pine Grove MillsMilroy
Belleville LewistownPetersburg
Alexandria
Huntingdon McVeytown
HamiltonNewton
Mill Creek
MapletonMount Union
Kistler
Shirleysburg
Rockhill FurnaceOrbisonia
SaltilloThree Springs
Shade Gap
Newburg
Orrstown
Hopewell
Valley-HiEverettBedford
Manns Choice
Schellsburg
St. Clairsville
New Paris
Pleasantville
New Baltimore
ShanksvilleFriedens
Somerset
Stoystown
Indian Lake
Central City
Hooversville
Jennerstown
WinberBenson
JeromeDavidsville
PaintScalp Level
GeistownLorain
DaisytownJohnstown
Franklin South Fork
EhrenfeldSummerhill
VincoSeward
New Florence
Armagh
VintondaleNanty-Glo
Spring HillWilmore Portage
CassandraLilly
Cresson
SankertownEbensburg
Colver
Carrolltown
Spangler
BarnesboroClymer
Cherry Tree
Marion Center
Hastings
Patton
Chest SpringsAshville
Loretto Gaillitzin
Tunnelhill
DuncansvilleNewry
Claysburg
Roaring Spring
Martinsburg
Hollidaysburg
Altoona
Williamsburg
Bellwood
Tipton
Tyrone
Birmingham
Boswell
Cassville
Markelsburg
CoalmontBroad Top CitySaxton
DudleyCoaldale
Ramblewood
Punxsutawney
Sykesville
Troutville
Big Run
JEFFERSONCOUNTY
CLINTONCOUNTY
CENTRECOUNTY
BLAIRCOUNTY
CAMBRIACOUNTY
INDIANACOUNTY
SOMERSETCOUNTY
BEDFORDCOUNTY FULTON
COUNTY
FRANKLINCOUNTY
JUNIATACOUNTY
HUNTINGDONCOUNTY
CLEARFIELDCOUNTY
County boundary
Zip code boundary
Altoona corporate limits
Balance of ABC city zone
ABC retail trading zone
Altoona
Audit Bureau of CirculationsC149-R01
City and Retail Trading Zones / Altoona, Pennsylvania
Altoona MirrorADVERTISING CONTRACT FOR 2020
Account Number:________________ Effective Date:_______________We, the undersigned, authorize the Altoona Mirror to publish advertising on our behalf as follows:Annual Bulk Contract (level): _______________________ ROP Rate: Daily _____._____Sunday _____.____________
Classified Rate: Daily _____._____Sunday _____.__________Monthly Earned Contract (level):_____________________ Rate: Daily _____._____ Sunday _____.________________Preprints (level):__________________________________ Rate: _____________________________________________Monthly Pages:__________________________________ Rate: Daily _____._____ Sunday ______._______________Weekly Annual Contract:___________________________ Rate: Daily _____._____ Sunday _____.________________Break Page (level):_______________________________ Rate: Daily _____._____ Sunday _____.________________Color (level):_____________________________________ Rate: ____________________________________________Business Builder (level):___________________________ Rate: _____________________________________________Brand Awareness Program:________________________ Rate: _______________________________________________Tabloid Publication:_______________________________ Rate: _______________________________________________Special Event:___________________________________ Rate: _______________________________________________Other: __________________________________________
TERMS AND CONDITIONSAn up-to-date credit application must be approved and on file before credit canbe extended.Advertiser agrees to pay all outstanding balances by the due date shown onthe invoice/statement. Any disputed rates or quantities must be brought toNewspaper’s attention within 60 days of receipt of the invoice/statement.Contracts are not valid until signed by the Advertising Manager, Publisher orGeneral Manager.This agreement cannot be invalidated by wrong insertions or omissions on thepart of Newspaper. Newspaper shall not be liable for slight changes or typo-graphical errors that do not lessen the value of an advertisement. Newspa-per’s liability for other errors is strictly limited to publication of theadvertisement in any subsequent issue or the refund of any monies paid forthe advertisement. In case there is an error in a published price, the advertis-ing department will furnish a letter to Advertiser stating the correct price butwill assume no liability if goods are sold at an incorrect price. Claims for errorsin advertisements will be allowed for the first insertion only. Advertisers agreeto bear the responsibility to promptly check the first published advertisementand notify Newspaper of any inaccuracies or other problems within publishedmaterials.Newspaper reserves the right to reject or cancel any advertisementat any time.Advertiser agrees to furnish advertising copy by established deadlines.Advertiser and/or advertising agency agrees to defend and indemnify Newspa-per against any and all liability, loss or expenses arising from claims of libel,unfair competition, unfair trade practices, infringement of trademarks, copy-rights, trade names, patents or proprietary rights or violation of rights of pri-vacy resulting from the publication of the advertisement.The Publisher reserves the right upon 30 days written notice to adjust therates, and this contract is subject to any such revisions.Newspaper does not accept brokered advertising.
Newspaper will not extend credit for advertising orders or space reservationsthat claim sequential liability.All advertising credit balances must be taken in-kind (i.e. through additionaladvertising) and must be taken within one year.
Any disputes, other than non-payment of amounts due for advertising, will beresolved by binding arbitration in accordance with the Commercial ArbitrationRules of the American Arbitration Association.Preprint advertisers agree to provide for insertion sufficient preprints for fullrun distribution for Sunday products and other days throughout the year whenzoning of preprints is not offered. Newspaper will require sufficient preprintsfor total paid circulation, sufficient preprints for single copy sales and for indus-try acceptable percentages of returned single copy papers for both dealersand vending machines. Advertiser will also be asked to provide a 2% overagefor damage that can occur during the mechanical insertion process. The re-quested number of preprints will be determined by using current average dis-tribution numbers adjusted seasonally. New requested distribution numberswill be provided quarterly in writing to the agency or Advertiser. In no case willNewspaper be responsible for overages provided by the agency or Advertiser.Newspaper has the right to refuse preprints that cannot be efficiently mechani-cally inserted. If Newspaper fails to insert a preprint on the correct day, it willinsert the preprint in the next available publication.Newspaper shall not be liable for failure to print, publish or circulate all or anyportion of any issue in which an advertisement accepted by Newspaper is con-tained if the failure is due to acts of God or government, strikes, accidents,lack of newsprint, mechanical failure or other circumstances beyond the con-trol of Newspaper.In the event that any federal, state or local taxes are imposed on the printingof advertising materials, insertion of preprints or on the sale of advertisingspace, such taxes shall be assumed and paid for by the Advertiser.
Authorized Representative of Advertiser (print name) Date Account Executive/Newspaper Date
TitleAuthorized Representative of Advertiser (signature) Date Newspaper Date
Advertiser Name
Mailing Address
Advertiser 2 col x 2” or PCI Per month Annual PerInitials 1 col x 4” ad (4 weeks) investment
3 per week $9.00 $ 518.00 $ 6,216.005 per week $8.50 $ 786.67 $ 9,440.007 per week $7.75 $ 990.33 $11,884.00
Advertiser 2 col x 3” or PCI Per month Annual PerInitials 1 col x 6” ad (4 weeks) investment
3 per week $9.00 $ 752.00 $ 9,024.005 per week $8.50 $1,155.00 $13,860.007 per week $7.75 $1,146.50 $17,526,00
One year contract allows the above rates to remain fixed during the contract period and exempt from rateincreases. All contracts canceled before expiration date will be billed an earned contract for volume fulfilled.
> Raiseyour com-pany’sprofile withour cost-effectiveone-yearprogram of brand advertising.> Your Brand Builders ad may include:� One benefit headline� Company name/logo� One graphic element� Phone number and address
52 weeks
52 weeks
*Rates subject to ROS (Run of Site) Placement*
Open Rate $13 CPM ROS Targeting additional $2/CPMIMPRESSIONS GOLD SILVER BRONZEPer Month 12-Month 6-Month 3-Month Agreement
Agreement Agreement (Cost Per Month)(Cost Per Month) (Cost Per Month)
30,000 $240 $270 $300
40,000 $320 $360 $400
50,000 $400 $450 $500
Applies to 728x90, 160x600 and 300x250 creative units.
Video (.mp4)300x250
$175 flat/mo.
Homepage fixedPencil Ad
960x250/960x30$200 flat/day. Call Rep for availablity.
Includes 200x200 web ad
Includes 200x200 web ad
AltoonaMirror.comDesktop
1.7 million pageviews per month
& growing
Sizes:728 x 90,
160 x 600, 300 x 250$13 CPM*
300 x 600$15 CPM*
Altoona MirrorMobile App
Average750,000
Page viewsper month
and growing!
Size:300x250$18 CPM*
JPG or GIF Format • File size cannot exceed 100KB* Targeted: additional $2/CPM
CPM (cost per 1,000)
Brand Awareness Program
Reach a growing audience
AdditionalOpportunities
in print, online, and in the palm of your hand!