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My Principles of Business School Based Assessment

(S.B.A.)

On Marketing

Name: Sasha!ay "o#an

$eacher: Mrs. %alker

School: &ose Marti $echnical 'igh School

"andidate numer: ***+,--

"entre numer: ***+,

/rade: 0ocational

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Ackno#ledgement

;or the completion of this School Based Assessment 1 #ould like to applaud my teacher Mrs.

%alker for her help< my fello# classmates and last ut not least /od. %ithout his lo0ing mercy

his pro=ect #ould not e finished.

$hank you all

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1ntroduction

1n this School Based Assessment the e6ecuti0e summary of the company Mon Bonheur #ill e

e6pressed. Some of #hich are the organi>ational chart and the go0ernmental regulations. $his

School Based Assessment #ill e focusing on the marketing department of this company.

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2escription of usiness

Mon Bonheur ?My Bliss@ is a sole trader ship company in the art and production of makeup.$he company #ill depend on Auaculture for its resources. Both companies are situated in

!ingston< #hich makes deli0ery and retrie0al fast< easy and effecti0e. $he capital city is highlypopulated and #ill pro0ide recognition to the estalishment. $he makeup #ill e made from

hers and ground pro0isions such as coffee< mint and #heat. $he o=ecti0es are to gain

recognition< #ealth< and independence and pro0ide =o opportunities for the future economy.

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Sales Representative

Research Personnel

Marketing Manager

Marketing 2epartment

Organi>ational chart of the Marketing 2epartment

According to the organi>ational chart ao0e< the Sales 4epresentati0e and the 4esearch

Personnel #ill e suordinates to the Marketing Manager. $he marketing manager #ill e the

o0erseer of the marketing department. $he Sales 4epresentati0e #ill e reporting to the 4esearch

Personnel on any ueries #hich may arise and the 4esearch Personnel #ill ha0e to gi0e the Sales

4epresentati0e all the information reuired to inform the general audience of the product< and

e6plain #hy some measures are taken to ad0ertise the product as #ell as conduct research on

those in high demand. $he Sales 4epresentati0e #ill take opinions from the pulic and inform

consumers on ne# items in stock.

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Market 4esearch

$arget Population

Beauty cosmetics #ill e for females in midteens to adults. %e #ill e producing for all

economic social classes. ;emales are normally partygoers and ha0e a ?knock@ for looking

younger or older than usual.

Price

$#o prices eing considered are Penetrating Pricing and Psychological Pricing.

Penetrating Pricing $his is to sell a product at a lo# price in order to ha0e an instant attraction to

the item y uyers.

Psychological Pricing $his is #hen a seller uses the price to respond in an emotional< rather than

rational asis< for e6ample< ?price point perspecti0e@ 99 cents instead of one dollar.

"ompetitors

$he competitors of Mon Bonheur #ill e Opal< @Oreal and 2ark and o0ely. Mean#hile the

competitors are international< Mon Bonheur #ill e sold island #ide. Mon Bonheur #ill e

solely &amaican< this #ill ring nati0es to the product and sponsoring #ill e attained

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Product

Branding

$he randing #ill ha0e t#o eyes surrounded y a polar order #ith the slogan ?$ime to Break

;ree@. $he coordination #ill symoli>e a eautiful person eing trapped in the cold thought of

her eing ugly. $he person in returns gets fed up #ith these thoughts and ?reaks free@.

BySasha-kay Cowan

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Packaging

Plastic containers #ill e used as they are durale< stale< recyclale and fle6ile. Small caps

#ill e used for lip glosses< mascaras and lipsticks. All products #ill 0ary in shape and si>e also

the facts #ill e at the ack. $his is a plain indication of ho# the packaging #ill e like.

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Place (2istriution "hannel)

$he indirect distriution channel #ill e used to get the products to the consumer. $he company#ill sell their makeup to #holesalers and retailers. $he company #ill ha0e a small 0an for

deli0ery to the #holesalers and retailers. And from the retailers and #holesalers the product #ill

e sold to the consumers.

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Promotion Mi6

Ad0ertisement is crucial and #ith the usage of techniues and the media< the product #ill e

recogni>ed< for e6ample posters< commercials< rochures and anners. Another method is pulic

relations< as it helps persons to ha0e a etter understanding of the product. 7pon helping persons

in understanding they also get suggestions on #hat they can do to impro0e the product y the

pulic. A pulic relations officer may go to random consumers and e6change thoughts and

opinions on the product.

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/o0ernment 4egulations

$he company #ill e in full acceptance #ith the 'ealth and Safety Act< $rade icenseation needed to run

the usiness legally. $he company #ill also e paying ta6es to the go0ernment and the ills for

the cost of production. 1n attaining these authori>ations the usiness #ill e ale to gain the trust

of the go0ernment and it #ill e a legal company and not e in association #ith any criminal

acti0ities #hich may lead to foreclosure or imprisonment. "onsumers #ill then ha0e trust in the

company that a good product is eing sold to them.

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7se of $echnology

$he use of technology #ill not e as great or put into place as the manual laor. Only three

telephones #ill e used< one at each ranch of the uilding< one fa6 machine< si6 radios< t#o

computers and on 0an to transport the finished goods to e sold to #holesalers and retailers.

Since it #ill e a small usiness only fe# electronics #ill e used in the facility.

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"onsumer complaints

"onsumers are prospecti0e and one thing al#ays catches their eyes and it@s the prices. Persons

#ill argue aout the prices ut Mon Bonheur promises to ha0e the prices at a lo#< so that e0en

persons at the lo# economic class #ill e ale to afford the product. Not only the social class ut

persons are thrifty no#adays and find means to #hich they can sa0e money< ecause of Mon

Bonheur@s affordaility it #ill help making sa0ing money easy for thrifty uyers.

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thical issues Since Mon Bonheur uses no technology #hich emits to6ic fumes< it does not contriute to the

emissions. 4ecycling of plastic ottles #ill e in effect< the se#age #ill e properly and legally

disposed of and ruish #ill e thro#n in skips and e collected y the garage trucks. No

littering #ill e tolerated on and around the compound. 1n doing these< it creates a clean and

functional en0ironment for the #orkers to #ork in and it pre0ents contamination of the makeup

y germs and acteria. "onsumers only uy if they kno# the en0ironment is healthy< no person

#ill uy from a filthy area and #ith this said and done< the trust in us #ill uild.

By ha0ing good ethical standard< the usiness #ill e seen y the costumers as one of

principle and gi0es respect to costumers. $his #ill< in turn< encourage them to support the

usiness.

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Appendi6

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