PN 306680-839 ©2009 CaridianBCT DonorMAX A comprehensive program to MAXimize collections from each...
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Transcript of PN 306680-839 ©2009 CaridianBCT DonorMAX A comprehensive program to MAXimize collections from each...
PN 306680-839 ©2009 CaridianBCT
DonorMAX
A comprehensive program to MAXimize collections from each donor
PN 306680-839 ©2009 CaridianBCT
Contents
1
2
3
4
The Need for a Donor MAXimization ProgramUS Population Trends and the Effects in the Marketplace
Center of Excellence Program Learn from the Experts
SummaryYour Next Step to Program Implementation
DonorMAX ProgramComprehensive Tools To Succeed in MAXimizing Collections
PN 306680-839 ©2009 CaridianBCT
US Population Trends
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200
50
100
150
200
250
300
350
Under 18 18-64 65 and over
Mil
lio
ns
Source - US Census
PN 306680-839 ©2009 CaridianBCT
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0
1
2
3
4
5
6
65+ Linear (65+) Age 18-64 Linear (Age 18-64) Ratio Age Eligible:65+
Source - US Census
US Population Trends – By Age
PN 306680-839 ©2009 CaridianBCT
Age Influences on Red Blood Cell Use
• Exponential blood use, age 65 and over• 50% of the RBC transfusions
go to patients 65+**• Twice as likely to be
transfused
AND• transfusions at twice the
rate of the rest of the population*
*“Blood Utilization Patterns By Age”, Sara & Friedman**“A Survey of Demographics of Blood Use”, Cobain, Vamvakas, Wells & Titlestad
PN 306680-839 ©2009 CaridianBCT
Collections and Transfusion Projections
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 10,000,000.00
12,000,000.00
14,000,000.00
16,000,000.00
18,000,000.00
20,000,000.00
22,000,000.00
0
1
2
3
4
5
6
Collections Transfusions Age Eligible Population per 65+ Population
Ag
e E
lig
ible
do
no
rs t
o a
ge
65+
Po
pu
lati
on
RBC Gap Nar-rows in 2011
Source - 2007 National Blood Collection & Utilization Survey & US Census Data
PN 306680-839 ©2009 CaridianBCT
Cost of Whole Blood Collections
1995 1997 1999 2001 2007 2009 (est)
$-
$50
$100
$150
$200
$250
$113.00
$135.00 $149.00 $154.61
$204.83 $221.75 Donor Re-
cruitment
Collections
Components
Processing
Distribution
General Opera-tions
Total Cost/Unit (mean)
Source – Zeman & Company , 2007
PN 306680-839 ©2009 CaridianBCT
The Potential Value of Donor MAXimization*
GeneralWhole Blood
Trima Accel System
Whole Blood
Trima Accel System
Conversions per day 1 1 Donations 260 260
Days per week 5 5 Cost of Collections $57,720 $91,000
Weeks per year 52 52 SDP / procedure 0.2 1.1 Platelets 52 286
RBC / procedure 1 0.92 RBC 260 239
Plasma / procedure 1 1.52 Plasma 260 395
Cost Per Procedure $222 $350 Total Revenue $96,720 $240,760
SDP revenue / unit $360 $550 Total Margin $39,000 $149,760
RBC revenue / unit $225 $225
Plasma revenue / unit $75 $75 Blood Center
Benefit $110,760
*Source – Zeman & Company , 2007 - Actual results will likely vary
PN 306680-839 ©2009 CaridianBCT
Conclusions
• We need to prepare for the future• Between an aging population, leading to an increasing need for
transfusion products, and a reduction in eligible donors, centers must gain more components from each donation event
Aging Population
Increased Demands
Financial Pressures
Fewer Eligible Donors
PN 306680-839 ©2009 CaridianBCT
Contents
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3
4
The Need for a Donor MAXimization ProgramUS Population Trends and the Effects in the Marketplace
Center of Excellence Program Learn from the Experts
SummaryYour Next Step to Program Implementation
DonorMAX ProgramComprehensive Tools To Succeed in MAXimizing Collections
PN 306680-839 ©2009 CaridianBCT
Comprehensive Donor MAXimization Tools
• Donor Base Analysis• Outcome Review• Outcome Prediction• Throughput Model
• MAX• Customized Marketing Materials
Analysis Tools
Marketing Tools
Monitoring Tools
• Outcome Review & Cadence• The Vista Information System
• Center of Excellence Training - LifeLines
1. Customer Service Training
2. Blood Basics
3. MAXimize the Gift
Educational Tools
PN 306680-839 ©2009 CaridianBCT
Educational Tools
LifeLines
1. Educate staff on Customer Service • Establish Donor Loyalty• Increase Donor Retention• Donor Conversion
2. Blood 101 (All Blood Center Employees) & Blood 200 (Collection Staff)• Blood Basics – Blood 101• Advanced Blood Knowledge – Blood 200
3. MAXimize the Gift (w/Automation)• The donation process for all Donors• Trima Accel Automation Training
PN 306680-839 ©2009 CaridianBCT
MAX
• MAX• Fully interactive kiosk to educate
and motivate whole blood donors to convert to an automated donation
• MAX features include:• Donor focused screens• Multiple language selection
options• Configuration that mirrors Trima
Accel• Multiple implementation options
• Donor Mode (kiosk or existing computer)
• Recruiter Application• Web Based Installation
PN 306680-839 ©2009 CaridianBCT
MAX Delivers Results
CustomerConversions per day
per Max
“A” 3.3
“B” 1.5
“C” 3.0
Average Conversion Per Day 2.6
PN 306680-839 ©2009 CaridianBCT
Example Campaign Materials
PN 306680-839 ©2009 CaridianBCT
Monitoring – Outcome Review and Cadence
• Outcome Review is a set of reports that can help enhance operational efficiency and improve productivity• Value of Outcome Review
• Identify opportunities for improvement that increase productivity• Track machine utilization• Monitor procedure selection• Benchmark against sites or national averages
• Cadence is a system that automatically collects run information from each Trima Accel® Automated Blood Collection System and transfers the data to CaridianBCT via the Internet. This facilitates timely:• Outcome Review reports• Ability to analyze procedural information quickly• Analysis of run issues
PN 306680-839 ©2009 CaridianBCT
Contents
1
2
3
4
The Need for a Donor MAXimization ProgramUS Population Trends and the Effects in the Marketplace
Center of Excellence Program Learn from the Experts
SummaryYour Next Step to Program Implementation
DonorMAX ProgramComprehensive Tools To Succeed in MAXimizing Collections
PN 306680-839 ©2009 CaridianBCT
• The “DonorMAX Center of Excellence Program” is designed to give you access to donor conversion best practices
• Designed for Directors, Manager of Collection, Manager of Recruitment, this 2 day on-site visit will cover several important tools:• Best Practices Customer Sharing• LifeLines Staff Training Program• Analysis of participating Center:
• Donor base• Throughput capability
• Marketing and recruitment utilization• Using MAX effectively in your center
• You will receive the following: • Electronic version of LifeLines Staff Training• Tools for implementation into your center
Center of Excellence Program
PN 306680-839 ©2009 CaridianBCT
Contents
1
2
3
4
The Need for a Donor MAXimization ProgramUS Population Trends and the Effects in the Marketplace
Center of Excellence Program Learn from the Experts
SummaryYour Next Step to Program Implementation
DonorMAX ProgramComprehensive Tools To Succeed in MAXimizing Collections
PN 306680-839 ©2009 CaridianBCT
DonorMAX Program Summary
• Center Assessment & Analysis • Outcome Review• Donor Based Analysis
• Goal Setting & Planning• Throughput Model and Outcome Prediction Tools• Center of Excellence Site Visit
• Execution• Education
• Lifelines Staff Training Program
1. Customer Service
2. Blood 101
3. MAXimize the Gift• MAX• Donor Marketing Literature
• Monitoring• Outcome Review & Cadence• Center Metrics (i.e. % automated collections)
PN 306680-839 ©2009 CaridianBCT
Next Steps/Questions