1. 280 Group Product Managers Toolkit www.280group.com Product Roadmap -Template V. 2.1 Company Name: Product Name: Date: Contact: Department: Location: Email: Telephone: Document Revision History:Date RevisionRevised By Approved By PMTK_Product_Roadmap_21.doc Page 1 of 4 Pages Monday, September 04, 2006Copyright 2006 280 Group, LLC. Content Copyright 2006 Blackblot. Used by permission. All rights reserved.This document is provided "as-is" with no explicit or implicit guarantee or warranty as to the accuracy of the information contained here.The author claims no responsibility, implied or otherwise, to anyone wishing to act or follow the content of this document.

2. 280 Group Product Managers Toolkit www.280group.com Table of Contents 1. INTRODUCTION........................................................................................................31.1. DOCUMENT OBJECTIVE ...........................................................................................3 2. MARKET/TECHNOLOGY OVERVIEW................................................................32.1. SECTION OBJECTIVE................................................................................................32.2. MARKET OVERVIEW ...............................................................................................32.3. TECHNOLOGY OVERVIEW .......................................................................................3 3. PRODUCT ROADMAP ..............................................................................................33.1. SECTION OBJECTIVE................................................................................................33.2. PRODUCT ROADMAP ...............................................................................................3 4. SUPPORTING DATA .................................................................................................44.1. SECTION OBJECTIVE................................................................................................44.2. ASSUMPTIONS .........................................................................................................44.3. RESEARCH INFORMATION .......................................................................................44.4. PRODUCT DIAGRAM/ARCHITECTURE ......................................................................4 PMTK_Product_Roadmap_21.doc Page 2 of 4 Pages Monday, September 04, 2006Copyright 2006 280 Group, LLC. Content Copyright 2006 Blackblot. Used by permission. All rights reserved.This document is provided "as-is" with no explicit or implicit guarantee or warranty as to the accuracy of the information contained here.The author claims no responsibility, implied or otherwise, to anyone wishing to act or follow the content of this document. 3. 280 Group Product Managers Toolkit www.280group.com 1. Introduction1.1. Document Objective This document describes a product roadmap for the . A product roadmap is a plan or vision that describes the companys long-term strategy for the products evolution during the course of time. 2. Market/Technology Overview2.1. Section Objective This section describes the market to which the product is targeted towards and the technological landscape that affects the product. 2.2. Market Overview 2.3. Technology Overview 3. Product Roadmap3.1. Section Objective This section describes the product roadmap for . 3.2. Product Roadmap Year+1> Year+2>Year+3> Product Locus (Line, Family, Group, Unit). Product Name/Code Name Target Market Market Strategy Product Strategy PMTK_Product_Roadmap_21.doc Page 3 of 4 Pages Monday, September 04, 2006 Copyright 2006 280 Group, LLC. Content Copyright 2006 Blackblot. Used by permission. All rights reserved.This document is provided "as-is" with no explicit or implicit guarantee or warranty as to the accuracy of the information contained here.The author claims no responsibility, implied or otherwise, to anyone wishing to act or follow the content of this document. 4. 280 Group Product Managers Toolkit www.280group.com Year+1> Year+2>Year+3> Unique Selling Proposition Value Proposition Enhancements and Added Features Technologies Used in Product MSRP Manufacturer's suggested retail price 4. Supporting Data4.1. Section ObjectiveThis section provides data in support of claims, assertions, assumptions, andstatements made throughout this document. 4.2. Assumptions 4.3. Research Information 4.4. Product Diagram/Architecture PMTK_Product_Roadmap_21.doc Page 4 of 4 Pages Monday, September 04, 2006 Copyright 2006 280 Group, LLC. Content Copyright 2006 Blackblot. Used by permission. All rights reserved.This document is provided "as-is" with no explicit or implicit guarantee or warranty as to the accuracy of the information contained here.The author claims no responsibility, implied or otherwise, to anyone wishing to act or follow the content of this document.