=pms 1795 MOTHER'S DAY...PROMO UPDATE WEEK OF MAY 3, 2015 DEBORAH WEINSWIG EXECUTIVE DIRECTOR - HEAD...

PROMO UPDATEWEEK OF MAY 3, 2015

DEBORAH WEINSWIGEXECUTIVE DIRECTOR - HEAD OF GLOBAL RETAIL & TECHNOLOGY

FUNG BUSINESS INTELLIGENCE [email protected] | NEW YORK: 646.839.7017

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WEEKLY RETAIL PROMO UPDATEWEEK OF MAY 3, 2015

MOTHER'S DAY

FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015Copyright © 2015 The Fung Group, All rights reserved

WEEK OF MAY 3, 2015FUNG BUSINESS INTELLIGENCE CENTREGLOBAL RETAIL & TECHNOLOGY

2015 PROMO FOR MOMS

Mother’s Day promotions this year are appealing to the many different aspects of women’s lives. Jewelry, work apparel, sportswear, shoes, yoga and fitness accessories, juicers and china are all popular categories for Mother’s Day deals. But jewelry is definitely the leader in terms of promotions, and the way stores are handling their jewelry promos is interesting. Bloomingdale’s is offering a “secret jewelry sale” to invited customers only. Macy’s is promoting sales on a variety of jewelry, with additional discounts available for holders of Macy’s Cards or Savings Passes. Similarly, Kohl’s is running Mother’s Day jewelry sales for a week, but during that time, the company is holding a 2-Day Sale featuring much larger discounts.

MOTHER’S DAY PROMOTIONS

2015 MOTHER’S DAY PROMO TRACKER 2015 Campaigns 2014 Campaigns

Retailer Event Dates

Name of Promotion Pages Promotion

DetailsEvent Dates

Name of Promotion Pages Promotion

Details

Ends 5/10 Mom First Online • Top 100 Gifts

for Mom

5/5-5/7

Mothers Day Sale 23

• Don’t missspectacular3-day finejewelryspecials

5/6-5/8

Mother’s Day Sale 24

• Don’t missspectacular3-day finejewelryspecials

Ends 5/10

Mothers Day Sale 7

• 25% offDesignersHandbags

5/6-5/8

Mother’s Day Sale 1

• Take anextra 10%-20% off withyour Macy’scard or pass

I Love Mom Online

• Up to 70% off.Everything shereally wants forMother’s Day

4/30-5/11

To Mom, With Love 1

• Save up to65% off -when youtake an extra30%-50% offmother’s DayGifts

5/7-5/10

Our Biggest Mother’s Day Sale

1

• $10 off$25 or moreon apparel,shoes,accessories,home and finejewelry

Ends 5/2

Love Mom Online

• In storeonly: $10 off$25 or moreon apparel,shoes,accessories,home and finejewelry




Walgreens and CVS are celebrating Mother’s Day with special offers on cosmetics, chocolates and other gifts. Both are also offering a wide range of gift cards for other stores, such as Macy’s and Kohl’s.

MOM SMILES


Kmart is offering up to 75% off all fine jewelry as well as a different special offer each day during Mother’s Day week. Members will get a $10 reward card with any Visa Gift Card purchase of $100 or more.

ALL FOR MOM

The Macy’s Mother’s Day Sale includes savings storewide, a three-day fine jewelry special and 25% off on designer handbags. Shoppers can enjoy an extra discount of 10%–20% off select sale and clearance items with a Macy’s Card or Savings Pass.

PRICE BREAK

MOTHER’S DAY PROMO HIGHLIGHTS



Many stores are offering promos related to the warmer weather. Sears and Kmart have deals on lawn and gardening items. Target and Kmart have sales on summer shoes and apparel. CVS has specials on items for the beach.

WARMER WEATHER

Walmart is continuing its trend of marketing healthier food and products. Some of the same healthier items that have been on sale the last few weeks, such as yogurts, vitamins and juicers, are on sale again this week.

HEALTHIER FOOD

PROMO HIGHLIGHTS


PROMO HIGHLIGHTS


Marks & Spencer is rewarding loyal customers with discounts and personalized incentives to shop in store and online, offering 20% off and a £5 voucher that can be redeemed for housewares, beauty or clothing.

LOYALTY

House of Fraser and Marks & Spencer used the long weekend to capture consumer attention this week. While House of Fraser offered 30% off across many of its clothing ranges, Marks & Spencer showed its very British roots by advising customers to “weatherproof” their bank holiday. Both retailers offered discounts across clothing categories, while Marks & Spencer made use of the possible rain to advertise its Dine in for Two offer. It also included some picnic essentials just in case the weather cooperated.

BANK HOLIDAY

WEEKLY PROMO AT A GLANCERetailer Event Dates Name of Promotion Pages Promotion Details

4/29 bQuick 40-60% Off Online • Online Secret Sale - By Invite OnlySale On Ippolita & Roberto Coin Jewelry

4/30 20-40% Off Select Shoes Online • Take 20% Off Almost All Women’sShoes When You Buy Two Or More Pairs

4/30 bQuick Save 25% Off Prom Dresses Online • 16 Hours Only Save 25% Off Select

Prom Dresses

5/1 Drop A Hint This Mother’s Day Online • One Haute Mama’s Guide

5/3-5/5 Love Mom Sale 12

• 40-50% Off Worthington Dresses &Apparel select Styles Including Petites& Women’s Sizes

• 40-50% Off Liz Claiborne SelectStyles Including Petites & Women’sSizes

4/29 Mother’s Day Gift Cards Online • Give The Card That Gives - May 10

5/3 Show Mom Some Love Online • Keep Calm And Gift Mom - It’s NotToo Late To Gift Her The Perfect Gift

5/3-5/10 Love Mom Sale 32• 30% Off All Milly For DesigNation

Collection Apparel For Misses And Kids• 30% Off Fashion Jewelry

5/5-5/6 Two Day Sale - Gifts From The Heart 4

• 50% Off Handbags & Wallets For Her• 60%-65% Off All Fine Jewelry &

Silver Jewelry

5/5-5/7 Mother’s Day Sale 24

• 30-50% Off Lenox Butterfly MeadowChina & Gift With Purchase

• 40% Off Sleepwear Gifts For MomFrom Alfani, Nautica & More

• 30-50% Off All Fine Jewelry & SilverJewelry, Extra 20% with Macy’s Card

4/26-5/10 Mothers Day Fragrance Book 28

• No 5 Eau Premiere • Michael Kors Fragrance And Beauty

Collection

5/3-5/10 More For Mom 24

• Up To 50% Off Dresses AndCovington Separates For Misses AndPetites

• Up To 40% Handbags And Accessories• Up To 75% Off All Fine Jewelry



Retailer Event Dates Name of Promotion Pages Promotion Details

5/5 Extra 5% Off Online • Extra 5% Off Lawn & Garden Items

4/30 2 Days Only Shop & Take $175 Off Online • Two Days Only Online Receive Up To

$175 Off

5/3 Up To 40% Off Sale Online • We’ve Taken 40% Off DesignerSelections

5/5 Sale & Perfect Mother’s Day Gifts Online • Gift Guide Mother’s Day - Still

Searching For The Perfect Gift?

5/3-5/9 Mother’s Day Gift Sale 1• Deals On Gift Cards, Greeting Cards,

Candles & Picture Frames• $.50-2.00 Gift Wrap

5/5-5/28 Weekly Ads 12• Save over $30 coupon savings inside• Endless Summer Clothing Values

5/3-5/9 Make Mom’s Day 30

• Buy One Get One 50% Off, All Jewelry,Watches, Handbags, Wallets andAccessories

• Buy One Get One 50% Off, All SandalsAnd Flip Flops

• 50% Off All Fine Jewelry Box Gift Sets

5/3-5/9 Super Saver 16• $1.10 Off Crest Rinse• Enjoy spring flavors: fruits at great values • Take the lead in your health

5-3-5/9 Weekly Deal 12

• Lindt Candy Truffles, Buy One Get One50% Off

• Buy 1 Get 50% Off Beach Chairs,Umbrellas, Select Gardening Tools & Gloves

5/3-5/9 Weekly Deal 26

• Up To 30% Jaclyn Smith Spring &Summer Collection

• 30% Handbags & Fashion Accessories• Buy One Get One 50% Off Women’s

Activewear• Up To 25% Off Basic Edition Apparel

5/3-5/9 Weekly Deals 16

• Buy 1 Get 1 50% Off Cover Girl Cosmetics• Deal of the Week: 3 for $2 Hershey’s Candy • Buy One Get One 50% Off Home

Elements Photo Frames• $14.99 Mixed Bouqets Or One Dozen Roses

WEEKLY PROMO AT A GLANCE




Deborah Weinswig, CPAExecutive Director - Head of Global Retail & TechnologyFung Business Intelligence CentreNew York: 917.655.6790 | Hong Kong: [email protected]


Retailer Event Dates Pages Promotion Details

5/6 In-store and Online • Up to 50% off across all categories. Startedat 5.30 am this morning.

4/30 In-store and Online • 20% off and £5 voucher which can be usedon most products. Ran from April 30 – May 4

5/1 In-store and Online • Up to 50% off across all clothing, luggage,homeware and beauty.

• No special offers were advertised on the JohnLewis website this week and no promotionalemails were sent out. They have free delivery onlarge electrical goods but this is an ongoing offer.

5/1 Online• As May hit, summer garden furniture was

advertised as up to 50% off online, with freedelivery on selected items.

5/1 In-store and Online• Advertised the last few hours of its 30% off new

lines promotion which ended at midnight on Friday 1 May.

Cam [email protected]

Marie Driscoll, [email protected]

John Harmon, [email protected]

Amy Hedrick [email protected]

Aragorn [email protected]

John [email protected]

Charlie [email protected]

Kiril [email protected]

Stephanie [email protected]

Lan [email protected]

Jing Wang [email protected]

WEEKLY PROMO AT A GLANCE

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