P e r f o r m a n c e

m a t t e r s

For more than 60 years, PMRG’s work has enhanced client

performance. Our dedicated team not only understands the

nuances of property management and leasing, but we bring a

marketing approach, like no other in the industry, that creates value.

We operate with a sincere commitment to your bottom line.

ExPERiEncE thE PMRG diFFEREncE.

cOntEntsperformance matters

leasing

property management

strategic team

partnership

case studies

thE PLAZA

tOWER PLAcE 200

thE FOUntAins At PiEdMOnt cEntER

nORthRidGE cEntER

pmrg’s proven process

contact

999 peachtree

Midtown

one glenlaKe

Central Perimeter

the plaza

Buckhead

At PM Realty Group, we know what works and we know how to make it

happen. Our team of professionals operate with a unique approach to

leasing and property management. Because we understand the needs

of today’s ever-changing corporate cultures, we know how to transform

office building environments into new collaborative workspace settings.

Backed by the strength of our impressive national real estate platform,

the PMRG southeast division operates with a focus on developing and

customizing regional solutions that maximize exposure and adds value

to your investment.

PERFORMAncE MAttERs.

WE knOW thE BUsinEss. WE knOW thE MARkEt.

LEAsinGit’s never about just leasing space. that’s why PMRG believes in a comprehensive leasing and marketing approach to filling space. Our touch

Point Broker ProgramtM keeps the unique features and benefits of each building top-of-mind with key decision makers in the market. Every

PMRG team member is also actively engaged with industry networking platforms and many hold leadership positions within the industry.

A laser-sharp eye is kept on leasing opportunities in the Atlanta office and industrial real estate market.

As a team of expert real estate professionals, we think differently to provide a competitive advantage that bridges the gap between marketing

and leasing. We continuously exceed client goals, objectives and expectations to add value.

i n t E R n E t c A F E

c O L L A B O R A t i v E W O R k s PA c E

F i t n E s s / W E L L n E s s

W i F i

v i d E O c O n F E R E n c i n G

n E W i d E A s

cOnsistEncY. cOMMitMEnt. cOMMUnicAtiOn.

PROPERtY MAnAGEMEnt

WE LivE BY thE hiGhEst stAndARds in thE indUstRY every day.

When it comes to Property Management, PMRG not only sets

the management performance bar, it continually raises the bar

by setting expectations to the highest level in the industry.

Our signature Performance Management ReviewtM ensures

consistent execution of the industry’s highest policies and

procedures.

PMRG’s Property Management teams operate as an owner to

offer an unmatched level of service and expertise. We keep a

keen eye on the bottom line and maintain a comprehensive

menu of value-added services that sets the property

apart from its competition. these include award winning

engineering services, signature landscape improvements and

tenant lifestyle environments inclusive of art, wifi and wellness

programs, just to name a few.

it’s nO sURPRisE thAt OUR WELL-RUn PROcEss MAkEs it LOOk EAsY. PMRG provides the highest quality of engineering and facility services to some of the largest companies in the country. Our building engineers recognize

and solve problems before they happen. We maintain stellar, behind-the-scenes operations that brokers are proud to highlight in every building tour.

stRAtEGic tEAMYour PMRG team of dedicated

professionals operate with an acute focus

on each property’s competitive position in

the marketplace. We leverage our in-depth

local market insight, backed by regional

support and national reach, to create a

resource our clients can depend on.

PMRG is a proud supporter and active member of industry and professional organizations that advance the commercial real

estate profession both personally and professionally.

BOMA

cciM

cOMMERciAL BOARd OF RE ALtORs

cREW AtL AntA

EnERGY stAR

icsc

iREM

nAiOP

siOR

ULi URBAn L And institUtE

U.s. GREEn BUiLdinG cOUnciL

BILL WEGHORSTEVP, Managing Director Southeast Division

404.671.4702

bweghorst@pmrg.com

JULIE MOTSINGERSVP, Director of Operations

404.671.4745

jmotsinger@pmrg.com

CHIP ROACHSVP, Leasing

404.671.4705

croach@pmrg.com

SCOTT REESSVP, Leasing

404.671.4746

srees@pmrg.com

BOB TARDYSVP, Leasing

404.671.4757

btardy@pmrg.com

DAVID TYLERVP, Leasing

404.671.4712

dctyler@pmrg.com

STEPHEN CLIFTONVP, Leasing

404.671.4719

sclifton@pmrg.com

BILL VARNERVP, Construction

404.671.4726

bvarner@pmrg.com

GREG WALTERSVP, Engineering

404.671.4734

gwalters@pmrg.com

STEVE WILLIAMSVP, Industrial Leasing

404.671.4740

swilliams@pmrg.com

STACY LANGSTONRegional Office Manager, Leasing Coordinator

404.671.4704

slangston@pmrg.com

DANA RUSSELLMarketing Coordinator

404.671.4737

drussell@pmrg.com

PMRG thinks differently to seek integrated marketing solutions to develop leasing strategies and

marketing materials that generate leasing success. PMRG works hand-in-hand with infinitee, a full

-service advertising and marketing agency, to develop a unique brand that reflects the attributes

of each building, as well as, position it as the best-in-class choice. infinitee’s team is comprised of

marketing and communications experts who understand the concept of branding through creative

eblasts, electronic collateral material and social media.

simply put, our goal is to make each property clearly outshine its competitive set.

l o o k b o o k e - b l a s t m a r k e t i n g c e n t e r s i g n a g e

+

A REAL EstAtE And MARkEtinG PARtnERshiP FOR sUccEss

cAsE stUdiEsWhAt WORks – OUR PROvEn PROcEss

thE PLAZA

Built in 1988 with classic elements and traditional

detailing, Resurgens Plaza, now known as the Plaza, is

undergoing a large-scale renovation and rebranding

project to re-establish its grand, upscale image in a

competitive class A office building market.

A new, upscale brand identity was developed that

features the architectural details and attributes of

this iconic building. state-of-the-art graphics were

then developed for its new marketing suite that offer

a glimpse of the renovations to come.

CSw h at w o r k s / /

Marketing display Boards, e-blast messaging and a looped presentation deliver leasing details for the Plaza’s features and benefits, making it the number one choice for office space in Buckhead.

1

video Used as a leasing tool, a video presentation was created to highlight the planned upscale renovations and abundance of area amenities to prospective tenants.

1

Case studies

marKeting presentation BoardsA board depicting the ingress/Egress routes demonstrates ease of access to the Plaza from all major highways/interstates.

An Aerial view positions the Plaza in relation to, but not within, the congested Buckhead area.

renovation pdf e-Blast the renovation information was used to create a PdF e-blast for PMRG to send as a spark touch point and as an immediate email response to interested parties.

2

4

3 5

marKeting centertranslucent panels touting the Plaza’s position as a “timeless” and “cosmopolitan” landmark enhance the newly renovated conference room.

new photography of the Atlanta skyline taken from the Plaza’s rooftop is featured on translucent panels at the entrance of the Leasing and Marketing suite and replicate the skyline view seen from the conference room.

Graphic display boards aligning the hallway feature intricate renovation details and re-establish the grandeur of this historical Buckhead landmark.

2

4

5BisnoW WeB Banner adthe Plaza Bisnow web banner catches the attention of brokers and prospective tenants.

3

renovation renderingsOversized display boards depict the proposed renovations.

6

6

Before afterafter

PM Realty Group brought new life into the marketing

of tower Place 200. the goal was to generate new

interest for this amenity-rich property in the center of

Buckhead. having recently been taken into receivership

by cW capital Asset Management, leasing goals also

included efforts to increase occupancy to a level that

positioned the building for sale.

w h at w o r k s / /

successful leasing efforts met the goal for enticing new ownership and the building exchanged ownership just two years after the launch of its new marketing strategy.

tOWERPLAcE 200

1

e-BlastBisnoW WeB Banner adA property e-blast and Bisnow banner ad were used to spark interest and tout available space for tower Place 200.

1

CSCase studies

A one-day property photo

shoot included feature

shots of the building, key

area amenities and aerial

photography.

marKeting centerPhotographic images were incorporated on billboard size lobby graphics to create a dynamic first impression upon entering the marketing center. key images were printed separately and pin-mounted onto the base image to create a three-dimensional effect and interest.

Area amenities were called out to position tower Place 200 in the heart of the in-demand Buckhead business market, surrounded by upscale dining, shopping and services.

2 3

3

2 display Boardsindividual Marketing display Boards were used in the conference room area for in-person presentations to detail Area Amenities, ingress/Egress, Aerial view and tower Place 200 Floorplans. Boards were resized and leasing contact information was added for use on the tower Place 200 website.

3

PiEdMOnt cEntER

the fountains at

Piedmont center Office Park was developed in the

late 1970’s and consists of 3 building quads and two

freestanding buildings.

While each quad is marketed separately by its

respective owner, it is still marketed as Piedmont

center. however, each quad maintains its own

brand look for marketing materials. Buildings nine,

ten, Eleven and twelve are owned by American

Realty Advisors (ARA) and are managed and leased

by PM Realty Group.

having just completed major renovations in its

courtyard area, building systems and marketing

conference center, new marketing materials were

developed to revitalize and reposition the ARA

quad as the best choice at Piedmont center and

within the Buckhead office market.

in keeping with the revitalization and repositioning

of the buildings, Piedmont center 9-12 now

differentiates itself as the Fountains at Piedmont

center with a tagline – Where Business style

Meets Life style. this new identity reflects ARA’s

investment in its new designer fountains, art

sculptures, landscaping and interior upgrades.

PMRG developed new marketing materials to revitalize and reposition the ARA quad as the best choice at Piedmont center.

CSCase studies

w h at w o r k s / /

videoOn-screen Presentation continuously loops on Lobby tv to offer a visual tour of the features and benefits that differentiate this quad from others within the Piedmont center complex.

400

DEDIC

ATED TU

RN LANE

M

OLD

IVY

ROAD

PEACHTREE ROAD

BUCKHEAD LOOP

PIEDMONT ROAD

RO

SWELL R

OA

D

HABERSHAM RD

P

P

9

1011

12

P

P

9

1011

12

400

M

OLD

IVY

ROA

D

PEACHTREE ROAD

BUCKHEAD LOOP

PIEDMO

NT ROAD

RO

SWELL R

OA

D

LENOX RO

AD

HABERSHAM ROAD

TOW

ER PLAC

E DRIVE

B U C K H E A D

BUCKHEAD STATION SOPPING CENTER

LENOX MALL

PHIPPS PLAZA

POWERS FERRY SQUARE

TOWER WALK SHOPS & RESTAURANTS

Buckhead Marta Station

STELLAR AMENITIES, EXCLUSIVELY OURS.B U I L D I N G S N I N E , T E N , E L E V E N , T W E LV E

AREA AMENITIES

INGRESS / EGRESS

Direct, Traffic Light Access to Piedmont Road

Free Covered Parking – Two Garage Decks

Outdoor Wi-Fi

The BucTM Transit Stop

Walking/Jogging Nature Trail (1.2 miles)

The Confidence of 24/7 On-Site Security

Convenient On-Site Restaurant/Sundry Shop

Video Conference Facility

Access to Fitness Center

Upgraded Courtyard Landscaping Features a Flowing Water Fountain Designed by Bellagio’s collaborator, Waterworx Co.

Covered Walkways Connect Buildings and Parking Decks

High-End Interior Finishes Including New Lobbies, Italian Stone Flooring and Floor-to-Ceiling Herculite Glass Entry Doors

HOTELS1 Courtyard Marriott

2 Embassy Suites Buckhead

3 Grand Hyatt

4 Westin Buckhead

5 Doubletree Hotel

6 SpringHill Suites Marriott

7 Marriott Execustay Apartments

8 Homewood Suites by Hilton

9 Windgate by Wyndam

10 The Ritz-Carlton

11 Intercontinental

RESTAURANTS1 Ruth’s Chris Steak House

2 Bricktop’s

3 Caribou Coffee

4 AMC Fork & Screen

5 On the Border

6 Ru San’s

7 Tower Place 100 Café

8 Chick-fil-a

9 Cantina Taqueria Tequila Bar

10 The Flying Biscuit

11 Zoe’s

12 Jason’s Deli

13 Chipolte

14 Yogurberry

15 Buckhead Pizza

16 Jimmy Johns

17 Bistro Niko

18 FLIP Burger Boutique

19 Hal’s

20 Tin Lizzys

21 Starbucks

22 Moe’s

23 Outback Steakhouse

24 Jersey Mike’s

25 Maggiano’s/Corner Bakery

26 Panera Bread

SHOPPING1 Buckhead Station Shopping Center

2 Orvis

3 Solomon Brothers

4 Guffey’s (Tower Place 100)

5 Italian Market

6 Phipps Plaza

7 Lenox Mall

8 Tower Walk Shops & Restaurants

9 Powers Ferry Square

FITNESS CENTERS1 Terminus Club

2 LA Fitness

3 City Club of Buckhead

4 Buckhead Club

FINANCIAL1 Atlantic Capital Bank

2 PNC Bank

3 SunTrust Bank

4 Fifth Third Bank

5 Charles Schwab

6 Morgan Stanley Smith Barney

7 Private Bank of Buckhead

8 Chase Bank

9 Regions Bank

10 Fidelity Bank Mortgage

11 Wells Fargo

12 Wells Fargo

13

21

22

12

21

11

20

1924

23

22

18

5

64

9

10

7

15

16

214

3

1

17

8

25

26

8

12

6

15

4

3

10

7

2

9

11

7

1

8

6

9

2

3

4

5

1

2

3

4

9

8

7

6

41

5

3

2

11

10

WALL MOUNTED BOARDS

400

DEDIC

ATED TU

RN LANE

M

OLD

IVY

ROAD

PEACHTREE ROAD

BUCKHEAD LOOP

PIEDMONT ROAD

RO

SWELL R

OA

D

HABERSHAM RD

P

P

9

1011

12

P

P

9

1011

12

400

M

OLD

IVY

ROA

D

PEACHTREE ROAD

BUCKHEAD LOOP

PIEDMO

NT ROAD

RO

SWELL R

OA

D

LENOX RO

AD

HABERSHAM ROAD

TOW

ER PLAC

E DRIVE

B U C K H E A D

BUCKHEAD STATION SOPPING CENTER

LENOX MALL

PHIPPS PLAZA

POWERS FERRY SQUARE

TOWER WALK SHOPS & RESTAURANTS

Buckhead Marta Station

STELLAR AMENITIES, EXCLUSIVELY OURS.B U I L D I N G S N I N E , T E N , E L E V E N , T W E LV E

AREA AMENITIES

INGRESS / EGRESS

Direct, Traffic Light Access to Piedmont Road

Free Covered Parking – Two Garage Decks

Outdoor Wi-Fi

The BucTM Transit Stop

Walking/Jogging Nature Trail (1.2 miles)

The Confidence of 24/7 On-Site Security

Convenient On-Site Restaurant/Sundry Shop

Video Conference Facility

Access to Fitness Center

Upgraded Courtyard Landscaping Features a Flowing Water Fountain Designed by Bellagio’s collaborator, Waterworx Co.

Covered Walkways Connect Buildings and Parking Decks

High-End Interior Finishes Including New Lobbies, Italian Stone Flooring and Floor-to-Ceiling Herculite Glass Entry Doors

HOTELS1 Courtyard Marriott

2 Embassy Suites Buckhead

3 Grand Hyatt

4 Westin Buckhead

5 Doubletree Hotel

6 SpringHill Suites Marriott

7 Marriott Execustay Apartments

8 Homewood Suites by Hilton

9 Windgate by Wyndam

10 The Ritz-Carlton

11 Intercontinental

RESTAURANTS1 Ruth’s Chris Steak House

2 Bricktop’s

3 Caribou Coffee

4 AMC Fork & Screen

5 On the Border

6 Ru San’s

7 Tower Place 100 Café

8 Chick-fil-a

9 Cantina Taqueria Tequila Bar

10 The Flying Biscuit

11 Zoe’s

12 Jason’s Deli

13 Chipolte

14 Yogurberry

15 Buckhead Pizza

16 Jimmy Johns

17 Bistro Niko

18 FLIP Burger Boutique

19 Hal’s

20 Tin Lizzys

21 Starbucks

22 Moe’s

23 Outback Steakhouse

24 Jersey Mike’s

25 Maggiano’s/Corner Bakery

26 Panera Bread

SHOPPING1 Buckhead Station Shopping Center

2 Orvis

3 Solomon Brothers

4 Guffey’s (Tower Place 100)

5 Italian Market

6 Phipps Plaza

7 Lenox Mall

8 Tower Walk Shops & Restaurants

9 Powers Ferry Square

FITNESS CENTERS1 Terminus Club

2 LA Fitness

3 City Club of Buckhead

4 Buckhead Club

FINANCIAL1 Atlantic Capital Bank

2 PNC Bank

3 SunTrust Bank

4 Fifth Third Bank

5 Charles Schwab

6 Morgan Stanley Smith Barney

7 Private Bank of Buckhead

8 Chase Bank

9 Regions Bank

10 Fidelity Bank Mortgage

11 Wells Fargo

12 Wells Fargo

13

21

22

12

21

11

20

1924

23

22

18

5

64

9

10

7

15

16

214

3

1

17

8

25

26

8

12

6

15

4

3

10

7

2

9

11

7

1

8

6

9

2

3

4

5

1

2

3

4

9

8

7

6

41

5

3

2

11

10

WALL MOUNTED BOARDS

Nestled within 52 acres in the heart of Buckhead, The Fountains at Piedmont Center, Buildings 9-12,

offers 545,523 square feet of Class A executive office space. Masterfully renovated and located

at the first traffic light entrance to Piedmont Center from Peachtree Road and the last from

Roswell Road, The Fountains are the most convenient buildings to access of the Piedmont Center

quads. Its gated parkway leads directly to this exclusive complex and one of two parking garages

for covered entry to the buildings. The Fountains at Piedmont Center is in a class all its own.

LOCATION. LUXURY. ACCESSIBILITY.

Founded in 1988, American Realty Advisors is a fully integrated

commercial real estate investment management firm with

approximately 22 million square feet of office, retail and industrial

properties and approximately 7,000 multifamily units under

management throughout the United States.

American is a forward-thinking company and a leading

real estate advisory firm known for our performance standards

in asset management and investment services. We employ

top real estate professionals in property management,

leasing, and tenant improvements.

For each and every property, client, and tenant, we seek to set

the standard for providing unparalleled outreach and services.

A leader in sustainability initiatives within the real estate industry,

American is recognized for our commitment to energy conservation

and maintains a strong focus on supporting local communities.

Additional Information regarding American can be

found online at www.americanreal.com.

RENOVATIONSNewly renovated and landscaped with luxury in mind, The Fountains

offers the best of Buckhead in exclusivity, accessibility and luxury.

Floor to ceiling Herculite glass doors welcome you into upgraded

lobbies that set the stage for success with exotic Italian stone

flooring, cherry wall paneling, stainless steel elevators and dramatic

lighting. The new courtyards are breathtaking with cascading

waterfalls, captivating sculptures and comfortable seating areas.

A short walk down one of the many shaded paths is a journey to the

ultimate working environment, but still right in the heart of Buckhead.

Managed by

®

WINDOW WALL PANELS FRONT

THE FOUNTAINS AT PIEDMONT CENTERBUILDINGS NINE ■ TEN ■ ELEVEN ■ TWELVE

CLICK HERE

display Boardsthree oversized Marketing display Boards focused on the key features and benefits of the Fountains quad, on-site quad amenities, direct ingress/egress within Piedmont center and an abundance of upscale area amenitites. Boards were resized and leasing contact information was added for use on the the Fountains at Piedmont center website.

caBle mounted panelscable Mounted Panels positioned in front of the marketing suite glass wall are also visible from covered walkways between buildings and focus on rebranding the Fountains at Piedmont center.

Nestled within 52 acres in the heart of Buckhead, The Fountains at Piedmont Center, Buildings 9-12,

offers 545,523 square feet of Class A executive office space. Masterfully renovated and located at

the first traffic light entrance to Piedmont Center from Peachtree Road and the last from Roswell

Road, The Fountains provides the most convenient access to its buildings among the Piedmont

Center quads. Its gated parkway leads directly to this exclusive complex and one of two parking

garages for covered entry to the buildings. The Fountains at Piedmont Center is in a class all its own.

LOCATION. VALUE. ACCESSIBILITY.

1

2

3 4 5

1 3 4 e-Blast seriesBisnoW Banner ad digital efforts included a series of e-blasts, each focusing on a unique message for the Fountains, and a rotating Bisnow banner ad.

5

property BrochureAn 8.5 x 11” four-page brochure provides features and benefits information for brokers and potential tenants visiting the Fountains at Piedmont center.

2

nORthRidGE cEntER

northridge center is a two-building office complex

located in the central Perimeter sub-market offering

direct access to GA-400 and i-285.

With the probable move-out of a major tenant, kBs capital

engaged PMRG’s proven team of leasing professionals

for northridge center. Given the low vacancy rate in the

sub-market and the lack of new projects being delivered

in 2011, PMRG recommended property improvements to

freshen this comfortable office environment, as well as,

the development of a comprehensive marketing plan to

reintroduce it to the Atlanta brokerage community.

campus upgrades were inclusive of landscape

improvements for an impressive sense of arrival. the

addition of themed, eco-friendly car and bicycle stations

were completed on a timely basis to meet the needs of

environmentally conscious commuters and created a

strong point of difference for northridge center.

A new, highly visible Marketing center was designed in

the lobby area of northridge center i and graphically

communicated northridge center’s stability of ownership,

improved property attributes and its abundant amenity

base. PMRG kicked off the new marketing campaign

with a broker Wine and dine event in the new Marketing

center. Ongoing leasing efforts were supported by

branded marketing collateral that positioned northridge

center as the best existing office environment in north

Fulton county.

PMRG maximized budgets and created eco-friendly commuter options to provide key points of difference for northridge center.

CSCase studies

w h at w o r k s / /

northridge center’s neW marKeting centerPMRG created a dynamic, cost-effective Marketing center to host broker events, allow for one-on-one presentations to potential tenants and serve as the marketing hub for northridge center.

e-Blast touch pointsthe Broker Wine or dine event invitation and on-going E-blasts served as touch points to keep northridge center top-of-mind with Atlanta brokers.

2

3

eco-electric and eco-racK stationsElectric car recharging stations and bike racks were install in the parking garage to provide eco-friendly commute options for tenants and visitors.

4

KBs capital advisors translucent panelsthree translucent Panels greeted new arrivals to the Marketing center and featured a kBs capital Advisors positioning message that demonstrated its national platform and strength of ownership.

1 BisnoW WeB Banner adthe Bisnow banner ad was used to spark interest and tout available space for northridge center.

5

1 2 3

4

5

PMRG’s PROvEn PROcEss From urban to suburban, ground view to sky view, PMRG’s Proven Process enhances your brand and investment value. We create custom solutions that are unique to every building, in every business class and market.

mansell one & tWo

North Fulton

piedmont 14

Buckhead

rosWell summit

Roswel l/NorthFulton

overlooK ii

Vinings

100 ashford center

Central Perimeter

999 peachtree

Midtown

davinci 3720 & 3740

Norcross/Peachtree Corners

parKWay 400

North Fulton

deerfield corporate

North Fulton

piedmont place

Buckhead

peachtree ridge

Norcross/Peachtree Corners

toWne laKe overlooK

Cherokee County

And how Our Performance Matters

We know the market. We know the business.

ExPERiEncE thE PMRG diFFEREncE...

WE knOW thE MARkEtWE knOW thE BUsinEss

PM REALtY GROUP 3379 PEAchtREE ROAd sUitE 700 AtLAntA, GA 30326 404.671.4700 PMRG.cOM