PMM HTS 2016

12016

EXCLUSIVELY REPRESENTED NATIONWIDE BY

2

NATIONAL NETWORK OF COVERAGE

3

National, Regional, Statewide or Local Activation

Statewide Coverage

DMA Specific

i.e. Atlanta

Multi-State /

Regional

Nationwide U.S.

Coverage

4

IN-VENUE EXTENSION

REACH 70MM+ FANS IN THEIR SEATS AND SUITES AND IN HIGH TRAFFIC AREAS LIKE THE

CONCOURSE, BARS AND LOUNGES, AND AT CONCESSIONS STANDS

• Provides access to 20,000+ concourse screens across the top MLB, NHL, NBA, and NFL stadiums in every market

• Delivers Nielsen measured fan engagement

• Customizable by sport, market, and flight

5

#1 in Sports Video in the US • Leader in digital sports content• 29.7MM video uniques monthly and • 200MM+ video streams

Highlights run across 450+ of the most prominent websites in the country including: NY Times, LA Times, Chicago Tribune, Philadelphia Inquirer

Customizable• Sport (MLB, NHL, NBA, NFL)• National/multi-market• Demo• Day-part

Source: ComScore

DIGITAL EXTENSION

66

THE HOME TEAM VIEWER

DIFFERENCE

77

STRONG CONTENT YEAR-ROUND LINEUP

8

28%OCCASIONALS

53%HOMERS

19%JUNKIES

SOURCE: 2013 FOX SPORTS FAN SEGMENTATION

THE OTHER GUYS

9

LARGEST SINGLE ENTITY OF FAN IMPRESSIONS

2.4M 5.8M 3.5M

SOURCE: 2012/2013 NIELSEN - NTI & NSI REGULAR SEASON

10

-39% -66%-47%-7%

LIVE GLOBAL EVENTS0% -38% -58% -83%

WE’RE STILL GOLDEN

SOURCE: NIELSEN, NSI HH RATINGS % CHANGE- 12 HTS NBA/NHL GAMES VS. CBS/NBC PRIME, 9/23/13 - 2/27/14 vs. 3/2/14

SOURCE: NIELSEN, NSI HH RATINGS. TWO-WEEKS AVERAGE VS. PREVIOUS 18 WEEKS

11Source: Nielsen NSI, Cleveland DMA. Live+SD Ratings 1/12/2016

7.63

13.62

1.19

0.68

2.15

0.57

1.26

1.05

0.73MSNBC

FXNC

CNN

8 WJW FOX

3 WKYC NBC

19 WOIO CBS

5 WEWS ABC

MEN 25-54: CLEVELAND DMA 1/12/2016CAVS VS. STATE OF THE UNION

ADULTS 25-54: CLEVELAND DMA 1/12/2016CAVS VS. STATE OF THE UNION

1.23

0.83

3.20

0.79

0.78

0.870.36

MSNBC

FXNC

CNN

8 WJW FOX

3 WKYC NBC

19 WOIO CBS

5 WEWS ABC

10.518.06

CLEVELAND CAVALIERS: A MUST-BUY

12

Vote in local electionsAlways 121 120 128 112 110 105 116Sometimes 108 105 101 107 94 91 104Never 53 59 50 71 89 102 68

Always 113 112 113 108 103 99 109Sometimes 83 80 71 87 92 89 89Never 43 46 45 64 88 111 57

Always 132 122 130 113 107 102 118Sometimes 85 97 83 102 93 89 98Never 42 53 48 69 92 105 62

Yes 110 109 109 106 102 98 106No 46 50 48 67 89 112 65

Vote in presidential elections

Vote in statewide elections

Registered to vote in district of residence

Early News

Late News

Multi-Market. A 35+. Respondents: 162,936. Feb 2014 - Mar 2015

HTS vs. NEWS & GENERIC SPORTS

14

RESEARCH OVERVIEWRESEARCH OVERVIEW Expansive quantitative study conducted by

Analytics Media Group and Deep Root Analytics

Individual-level voter profiles built by crossingNielsen viewer data with national voter database

Conducted summer– fall 2015

7,547 phone survey respondents

3,000 online survey respondents

8 markets: Boston, Cincinnati, Cleveland, Columbus, Dallas, Denver, Orlando, Tampa

14

15Source: Analytics Media Group and Deep Root Analytics 2015 Audience and Viewership Study

VS. LOCAL NEWS AND NATIONAL SPORTSHTS DELIVERSHTS DELIVERSEFFICIENCY HTS viewers are more likely to be UNDECIDED VOTERS HTS viewers are more likely to be TURNOUT TARGETS (25 –75% likelihood to vote)

HTS has the overall strongest custom ratings among VIEWER-VOTERS UNDER 55 HTS has strong UNIQUE REACH among registered voters

EFFECTIVENESS HTS has THE MOST VALUABLE ADVERTISING ENVIRONMENT

for driving campaign results

15

16

UNDECIDED VOTERSHTS VIEWERS ARE MORE LIKELY TO BE UNDECIDED VOTERS THAN LOCALNEWS AND NATIONAL SPORTS VIEWERS IN ALMOST EVERY MARKET TESTED

UNDECIDED VOTERS Boston Red Sox 1.55X 5.38X Boston Celtics 0.48X 2.55X Boston Bruins 1.73X 7.58X Cincinnati Reds 1.74X 5.39X Cleveland Cavaliers 1.07X 1.45X Columbus Blue Jackets 2.85X 6.99X Texas Rangers 1.31X 6.58X Dallas Mavericks 1.09X 1.04X Dallas Stars 2.18X 9.67X Colorado Rockies 1.54X 3.82X Denver Nuggets 1.09X 0.9X Colorado Avalanche 2.22X 4.42X Orlando Magic 0.67X 0.61X Tampa Bay Rays 1.27X 5.29X Tampa Bay Lightning 1.46X 2.67X

TEAM vs. Local News vs. National Sports

Source: Analytics Media Group and Deep Root Analytics 2015 Audience and Viewership Study

17

TURNOUT TARGETSHTS VIEWERS ARE OVERWHELMINGLY MORE LIKELY TO BE TURNOUTTARGETS THAN LOCAL NEWS OR NATIONAL SPORTS VIEWERS

TURNOUT TARGETS Boston Red Sox 1.38X 4.83X Boston Celtics 1.91X 2.86X Boston Bruins 1.46X 3.01X

Cincinnati Reds 1.82X 5.37X Cleveland Cavaliers 2.55X 3.24X Columbus Blue Jackets 2.27X 6.20X Texas Rangers 1.19X 4.31X Dallas Mavericks 1.02X 2.47X Dallas Stars 1.32X 7.25X Colorado Rockies 1.37X 2.14X Denver Nuggets 2.07X 1.01X Colorado Avalanche 2.08X 2.91X Orlando Magic 1.55X 0.54X Tampa Bay Rays 1.53X 4.44X Tampa Bay Lightning 1.85X 1.99X

TEAM vs. Local News vs. National Sports


18

CUSTOM RATINGS DEFINEDAMG + DEEP ROOT SURVEYED RESPONDENTS FROM THEIR PROPRIETARYVOTER DATABASE, AND MODELED WITH NIELSEN VIEWERSHIP DATA,TO CALCULATE HTS CUSTOM RATINGS FOR KEY VOTER CATEGORIES

CUSTOM RATINGS DEFINED

SAMPLE: CUSTOMRATING CALCULATION

# of RegisteredVoters Viewing

Registered VoterViewer Universe

RegisteredVoter Rating=

STANDARD RATING CALCULATION

# of HHs Viewing

TV HH UniverseHH Rating=


19

VS. LOCAL NEWS AND NATIONAL SPORTSCUSTOM RATINGS RESULTSCUSTOM RATINGS RESULTSCustom ratings have shown that HTS has the overall strongest ratingsamong viewer-voters under 55 within the following key voter categories:

REGISTERED VOTERS UNDECIDED VOTERS TURNOUT TARGETS LIKELY VOTERS



IN THE MEN 35+ DEMO:

HTS DELIVERS VOTERS 35+HTS DELIVERS VOTERS 35+

VS. LOCAL NEWS

HTS viewers are more likely to be REGISTERED VOTERS HTS viewers are more likely to be UNDECIDED VOTERS HTS viewers are more likely to be TURNOUT TARGETS HTS viewers are more likely to be LIKELY VOTERS

20

21

28%

38%

5%HOME TEAM

SPORTSLOCALNEWS

NATIONALSPORTS

HTS has greater UNIQUE REACH than national sports and compareswell against local news

Typical viewers are NOT typicallocal news or national sports viewers

Only way to reachLOCAL SPORTS VIEWERSis advertising with HTS

UNIQUE REACHUNIQUE REACHHTS UNIQUE REACHAMONG REGISTERED VOTERS

Note: Data relates to MLB viewers for Home Team Sports, Local News, and National SportsSource: Analytics Media Group and Deep Root Analytics 2015 Audience and Viewership Study


HTS DELIVERS VOTES Viewers are more than

TWICE as likely tovote for a candidate they see advertised in a home team game vs. one they

see in a local news telecast

22

23

HTS DRIVES CAMPAIGN RESULTSHTS DRIVES CAMPAIGN RESULTSHTS vs. LOCAL NEWS VIEWERS

1.8X more likely toremember candidate

or issue ads

REMEMBER

HTS vs. NATIONAL SPORTS VIEWERS


or issue ads

REMEMBER


24

REMEMBER

REMEMBER

TRUST

TRUST

HTS vs. LOCAL NEWS VIEWERS



or issue ads


or issue ads

2.5X more likely totrust candidate

or issue ads


or issue ads

HTS DRIVES CAMPAIGN RESULTSHTS DRIVES CAMPAIGN RESULTS


25

REMEMBER

REMEMBER

TRUST

TRUST

HTS vs. LOCAL NEWS VIEWERS



or issue ads


or issue ads


or issue ads


or issue ads

VOTE

VOTE

2.0X more likely tovote for candidate or

issue seen in ads

2.9X more likely tovote for candidate or

issue seen in ads

HTS DRIVES CAMPAIGN RESULTSHTS DRIVES CAMPAIGN RESULTS


26

EXCLUSIVE REPRESENTATION OF

STEPHEN [email protected] [email protected]: 212-656-0607 M: 212-729-

7849

KRISTIN [email protected]

M: 609-602-0145

mailto:[email protected]





PMM HTS 2016

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